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Social Media & Search
Visibility, Clicks & Conversion!

#PubCon @VirtualMarketer Rebecca Murtagh
You’vecome
You’ve
Comeway, baby.
a long
away, baby.
long
#PubCon @VirtualMarketer Rebecca Murtagh
st
1

We did the
You’ve
Pubcon session
Come a long
on Social Media
way, baby. in
and Search
2009.
#PubCon @VirtualMarketer Rebecca Murtagh
You’ve was
There
Come a long
proof
way, baby.

then…

#PubCon @VirtualMarketer Rebecca Murtagh
You’ve
There is
Come a long
more proof
way, baby.

now…

#PubCon @VirtualMarketer Rebecca Murtagh
February 2013

Evidence was present connecting social & search…
Still, many remain skeptical.

#PubCon Rebecca Murtagh @VirtualMarketer
What do Brands
Really Want?

#PubCon @VirtualMarketer Rebecca Murtagh
Leverage social and search to:

•
•
•
•

reach new audiences
establish relationship
promote conversion
grow market share
#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
Where is all the action . . . really?

Where is all the action . . . really?
the

website!

.

#PubCon @VirtualMarketer Rebecca Murtagh
Where is all the action . . . really?

Where is all the action . . . really?
the

website!
website!

the

.

#PubCon @VirtualMarketer Rebecca Murtagh
Website Related

Social Media

#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
%
of consumers turn to a

search engine
to find information
@VirtualMarketeronRebecca Murtagh
| products, services or
© 2012 Karner Blue Marketing LLC
businesses
prior to making purchases.
#PubCon @VirtualMarketer Rebecca Murtagh

FleishmanHillard.com
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC

#PubCon @VirtualMarketer Rebecca Murtagh
On-site SEO is only
part of the equation.

#PubCon @VirtualMarketer Rebecca Murtagh
From

Google Analytics:
Google Analytics shows how
social metrics “impact the brand”
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC
How will your brand deliver
what search engines seek?

#PubCon @VirtualMarketer Rebecca Murtagh
The Website
Must be the primary asset and
ultimate destination for all
brand activity.

#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
3 Types of Digital Content
Impact Your Brand:

• Owned
• Paid
• Earned
#PubCon @VirtualMarketer Rebecca Murtagh
the recipe
Give customers what they want!

#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Keep up on activities:
• Blog (w/Authorship)
• Social Media Updates
• News/PR/Media
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Learn about product/service
•
•
•
•

Demos
Instructional Video
Product Photos &
Documentation
Whitepapers

…directing visitors to website for info.
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Sweepstakes & Promotions
• Promote on Social Media
• Run on the Website
• Collect List (money is in the list!)
…manage on the website and assume responsibility and
ownership of customer relationships!

#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…Direct to website for answers.
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Join Community of Brand Fans
• Community Management
• 1 to 1 Engagement
• Feed/Guide discussion
…making the community and website
reciprocal.
#PubCon @VirtualMarketer Rebecca Murtagh
Help customers…

Make Purchases
• Promotions (Including Ads)
• Social listening to identify
leads
• Make compelling offers
…conducting transactions on website.
#PubCon @VirtualMarketer Rebecca Murtagh
Think
Like
#PubCon @VirtualMarketer Rebecca Murtagh
The (
Knowledge
Graph

)

#PubCon @VirtualMarketer Rebecca Murtagh
People
(through verified identity)
Places
Geolocation
Things
Information, Products & Services
Join me! Book signing:
Thursday 10:45am-11:25am
Exclusive Pubcon offer

25% off
j.mp/YDKKG3
Use code:

LWFY5NUA

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Rebecca Murtagh Social Media and Search Pubcon Las Vegas 2013

Hinweis der Redaktion

  1. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
  2. Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC