1.
Social Media & Search
Visibility, Clicks & Conversion!
#PubCon @VirtualMarketer Rebecca Murtagh

2.
You’vecome
You’ve
Comeway, baby.
a long
away, baby.
long
#PubCon @VirtualMarketer Rebecca Murtagh

3.
st
1
We did the
You’ve
Pubcon session
Come a long
on Social Media
way, baby. in
and Search
2009.
#PubCon @VirtualMarketer Rebecca Murtagh

4.
You’ve was
There
Come a long
proof
way, baby.
then…
#PubCon @VirtualMarketer Rebecca Murtagh

5.
You’ve
There is
Come a long
more proof
way, baby.
now…
#PubCon @VirtualMarketer Rebecca Murtagh

6.
February 2013
Evidence was present connecting social & search…
Still, many remain skeptical.
#PubCon Rebecca Murtagh @VirtualMarketer

7.
What do Brands
Really Want?
#PubCon @VirtualMarketer Rebecca Murtagh

8.
Leverage social and search to:
•
•
•
•
reach new audiences
establish relationship
promote conversion
grow market share
#PubCon @VirtualMarketer Rebecca Murtagh

9.
#PubCon @VirtualMarketer Rebecca Murtagh

10.
#PubCon @VirtualMarketer Rebecca Murtagh

11.
Where is all the action . . . really?
Where is all the action . . . really?
the
website!
.
#PubCon @VirtualMarketer Rebecca Murtagh

12.
Where is all the action . . . really?
Where is all the action . . . really?
the
website!
website!
the
.
#PubCon @VirtualMarketer Rebecca Murtagh

13.
Website Related
Social Media
#PubCon @VirtualMarketer Rebecca Murtagh

14.
#PubCon @VirtualMarketer Rebecca Murtagh

15.
%
of consumers turn to a
search engine
to find information
@VirtualMarketeronRebecca Murtagh
| products, services or
© 2012 Karner Blue Marketing LLC
businesses
prior to making purchases.
#PubCon @VirtualMarketer Rebecca Murtagh
FleishmanHillard.com

16.
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC
#PubCon @VirtualMarketer Rebecca Murtagh

17.
On-site SEO is only
part of the equation.
#PubCon @VirtualMarketer Rebecca Murtagh

18.
From
Google Analytics:

19.
Google Analytics shows how
social metrics “impact the brand”

20.
@VirtualMarketer | Rebecca Murtagh
© 2012 Karner Blue Marketing LLC

21.
How will your brand deliver
what search engines seek?
#PubCon @VirtualMarketer Rebecca Murtagh

22.
The Website
Must be the primary asset and
ultimate destination for all
brand activity.
#PubCon @VirtualMarketer Rebecca Murtagh
#PubCon @VirtualMarketer Rebecca Murtagh

23.
3 Types of Digital Content
Impact Your Brand:
• Owned
• Paid
• Earned
#PubCon @VirtualMarketer Rebecca Murtagh

24.
the recipe
Give customers what they want!
#PubCon @VirtualMarketer Rebecca Murtagh

25.
#PubCon @VirtualMarketer Rebecca Murtagh

26.
Help customers…
Keep up on activities:
• Blog (w/Authorship)
• Social Media Updates
• News/PR/Media
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh

27.
Help customers…
Learn about product/service
•
•
•
•
Demos
Instructional Video
Product Photos &
Documentation
Whitepapers
…directing visitors to website for info.
#PubCon @VirtualMarketer Rebecca Murtagh

28.
Help customers…
Sweepstakes & Promotions
• Promote on Social Media
• Run on the Website
• Collect List (money is in the list!)
…manage on the website and assume responsibility and
ownership of customer relationships!
#PubCon @VirtualMarketer Rebecca Murtagh

29.
Help customers…
Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…on the website.
#PubCon @VirtualMarketer Rebecca Murtagh

30.
Help customers…
Provide Helpful Feedback
• Social Media Monitoring
• Customer Service
• Response to Reviews
• Answer FAQs
…Direct to website for answers.
#PubCon @VirtualMarketer Rebecca Murtagh

31.
Help customers…
Join Community of Brand Fans
• Community Management
• 1 to 1 Engagement
• Feed/Guide discussion
…making the community and website
reciprocal.
#PubCon @VirtualMarketer Rebecca Murtagh

32.
Help customers…
Make Purchases
• Promotions (Including Ads)
• Social listening to identify
leads
• Make compelling offers
…conducting transactions on website.
#PubCon @VirtualMarketer Rebecca Murtagh

33.
Think
Like
#PubCon @VirtualMarketer Rebecca Murtagh

34.
The (
Knowledge
Graph
)
#PubCon @VirtualMarketer Rebecca Murtagh

35.
People
(through verified identity)

36.
Places
Geolocation

37.
Things
Information, Products & Services

38.
Join me! Book signing:
Thursday 10:45am-11:25am

39.
Exclusive Pubcon offer
25% off
j.mp/YDKKG3
Use code:
LWFY5NUA