How to get more out of Exhibition Marketing

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Buzz Website Design in Leicester

The slides from a recent training session on how to get more out of exhibiting.

Business News & Politik

How to get the most out
of Exhibiting
with
Karl Craig-West & Elaine Vandelli

1: Objectives???
What do you want?
● More clients/customers
● promotion opportunities
● Bigger marketing database
● Networking
● ???

2: What's the Plan?
How are you going to meet those
objectives?
What actions do you need to take
before, during and after the show?

3: Publicity (before and after)
You
ClientsContacts
Press Marketing

4: Your Stand
● Keep it simple
● Bright and cheerful
● No barriers (desks/tables)
● Engaging graphics
● Get to the point quickly (how you
help your client is more important
than your company name)

5: Engage
● Prize draw - make it meaningful or
different
● Free gift - make it valuable
● Make a special offer
● Tell, don't sell
● Keep promises
● Be different!!!

3: Publicity (before and after)
You
ClientsContacts
Press Marketing
Did we mention that you should do some...

6: Leaflets/Flyers
● Reason to keep it
● Make an offer
● Make it useful
● Keep it simple
● Use lead tracking
● Pictures
● Sell, don't just tell
● CALL TO ACTION !!!

7: People
● Smile
● Smile some more
● Don't overdress (or underdress)
● Don't stand waiting
● Talk and engage
● Eye contact
● Make a note of what was said
● Did we mention smiling?
● Have some fun...

3: Publicity (before and after)
You
ClientsContacts
Press Marketing
Quick reminder: do some...

8: After the show
● Follow up (with every single contact)
● Add all contacts to a CRM
● Keep in touch
● If you promised something then do
as you said

And Finally...
Exhibiting is a marketing exercise so
make sure you have some objectives
and a plan for reaching them.
Aim for
Return on Investment...

3: Publicity (before and after)
You
ClientsContacts
Press Marketing
One last time. Make sure you have good...

Karl Craig-West is a Director of
Buswebs which provides affordable
websites, blogs and web marketing
services to the self employed and
small businesses.
He can be reached on 0116 355 2194 or
karl@buswebs.co.uk
www.buswebs.co.uk

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How to get more out of Exhibition Marketing

1. How to get the most out of Exhibiting with Karl Craig-West & Elaine Vandelli

2. 1: Objectives??? What do you want? ● More clients/customers ● promotion opportunities ● Bigger marketing database ● Networking ● ???

3. 2: What's the Plan? How are you going to meet those objectives? What actions do you need to take before, during and after the show?

4. 3: Publicity (before and after) You ClientsContacts Press Marketing

5. 4: Your Stand ● Keep it simple ● Bright and cheerful ● No barriers (desks/tables) ● Engaging graphics ● Get to the point quickly (how you help your client is more important than your company name)

6. What’s Wrong Here?

7. Clean and simple communication

9. 5: Engage ● Prize draw - make it meaningful or different ● Free gift - make it valuable ● Make a special offer ● Tell, don't sell ● Keep promises ● Be different!!!

10. 3: Publicity (before and after) You ClientsContacts Press Marketing Did we mention that you should do some...

11. 6: Leaflets/Flyers ● Reason to keep it ● Make an offer ● Make it useful ● Keep it simple ● Use lead tracking ● Pictures ● Sell, don't just tell ● CALL TO ACTION !!!

12.

13.

14.

15. 7: People ● Smile ● Smile some more ● Don't overdress (or underdress) ● Don't stand waiting ● Talk and engage ● Eye contact ● Make a note of what was said ● Did we mention smiling? ● Have some fun...

16. Dress appropriately

17. 3: Publicity (before and after) You ClientsContacts Press Marketing Quick reminder: do some...

18. Dress appropriately

19. 8: After the show ● Follow up (with every single contact) ● Add all contacts to a CRM ● Keep in touch ● If you promised something then do as you said

20. And Finally... Exhibiting is a marketing exercise so make sure you have some objectives and a plan for reaching them. Aim for Return on Investment...

21. 3: Publicity (before and after) You ClientsContacts Press Marketing One last time. Make sure you have good...

22. Karl Craig-West is a Director of Buswebs which provides affordable websites, blogs and web marketing services to the self employed and small businesses. He can be reached on 0116 355 2194 or karl@buswebs.co.uk www.buswebs.co.uk

How to get more out of Exhibition Marketing

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