SlideShare ist ein Scribd-Unternehmen logo

Measuring Social Media November 2007

•Als PPT, PDF herunterladen•
•
Kami Watson Huyse, APR
Kami Watson Huyse, APR

The document discusses measuring social media and provides six steps for effective measurement: 1) set objectives, 2) define stakeholders, 3) determine metrics, 4) benchmark over time or against competition, 5) select measurement tools, and 6) analyze results. It emphasizes that measuring relationships is more difficult than analytics and outlines some common metrics for measuring relationships, interactions, and outcomes.

BusinessTechnologie
1 von 23
Measuring Social Media It’s About Relationships
Why Measure?
Why Measure? “ Are we making a difference, or just making a fool of ourselves? ”
Measuring Social Media Katie Paine, KD Paine and Partners
Super Six Steps to Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy to Engage ,[object Object],[object Object],[object Object],http://www.healthcare100.com
2. Community of Stakeholders By Andrew Niddrie, Flickr, Gulliver Square , Scotland
3. What Metrics Matter Most? ,[object Object],[object Object],[object Object]
Measuring Analytics: Easier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Relationships: Harder ,[object Object],[object Object],[object Object]
Measuring Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes and the Dreaded ROI Charlene Li, Forrester Research, The ROI of Blogging ,[object Object],[object Object],[object Object]
4. Your Competition By Mr. Mark, Pick One , Flickr
5. Measurement Tools: Free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tools: Paid ,[object Object],[object Object],[object Object],[object Object]
Fun: Media Snackers Meme
Fun: Media Snackers Meme There have been 72 posts over the past 14 days that include the terms "media snack" or "media snackers." Both the plurals and the singular uses of each word were also pulled.
Comments and the “Conversation” Now Is Gone , Geoff Livingston (27 comments) Every dot Connects , Connie Reece (21 comments) Web strategy by Jeremiah , Jeremiah Owyang (19 comments) Web strategy by Jeremiah , Jeremiah Owyang (18 comments) Engage in PR , Kyle Flaherty (12 comments)
Jeremiah Owyang’s Mindshare
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Social Media

Empfohlen

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaAmber Naslund
 
The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy Muhammad Karim
 
Evaluating social media
Evaluating social mediaEvaluating social media
Evaluating social medianetc2012
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
 
Social Media iLinc User Con
Social Media iLinc User ConSocial Media iLinc User Con
Social Media iLinc User ConDuct Tape Marketing
 
Blog World Presentation Top 10 Blogosphere Trends
Blog World Presentation Top 10 Blogosphere TrendsBlog World Presentation Top 10 Blogosphere Trends
Blog World Presentation Top 10 Blogosphere TrendsGreg Keller
 
Social Media for Public Relations and Citizen Engagement
Social Media for Public Relations and Citizen EngagementSocial Media for Public Relations and Citizen Engagement
Social Media for Public Relations and Citizen EngagementBrian Cugelman, PhD (AlterSpark)
 
Strategy and metrics for Online campaigns
Strategy and metrics for Online campaignsStrategy and metrics for Online campaigns
Strategy and metrics for Online campaignsBrian Cugelman, PhD (AlterSpark)
 

Empfohlen

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaAmber Naslund
 
The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy Muhammad Karim
 
Evaluating social media
Evaluating social mediaEvaluating social media
Evaluating social medianetc2012
 
Understand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingUnderstand and Unleash the Power of Word of Mouth Marketing
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
 
Social Media iLinc User Con
Social Media iLinc User ConSocial Media iLinc User Con
Social Media iLinc User ConDuct Tape Marketing
 
Blog World Presentation Top 10 Blogosphere Trends
Blog World Presentation Top 10 Blogosphere TrendsBlog World Presentation Top 10 Blogosphere Trends
Blog World Presentation Top 10 Blogosphere TrendsGreg Keller
 
Social Media for Public Relations and Citizen Engagement
Social Media for Public Relations and Citizen EngagementSocial Media for Public Relations and Citizen Engagement
Social Media for Public Relations and Citizen EngagementBrian Cugelman, PhD (AlterSpark)
 
Strategy and metrics for Online campaigns
Strategy and metrics for Online campaignsStrategy and metrics for Online campaigns
Strategy and metrics for Online campaignsBrian Cugelman, PhD (AlterSpark)
 
Social Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksSocial Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksRipple6, Inc.
 
SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811Eric Enge
 
Woolridge presentation 201005
Woolridge presentation 201005Woolridge presentation 201005
Woolridge presentation 201005Cbohemier
 
Effective Social Media
Effective Social MediaEffective Social Media
Effective Social MediaSean Wood
 
Creating Fresh and Attractive Content
Creating Fresh and Attractive Content Creating Fresh and Attractive Content
Creating Fresh and Attractive Content Annabelle Atchison
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategySvein Arne Røed
 
Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...Brian Cugelman, PhD (AlterSpark)
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaJeff Zelaya
 
Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social MediaTaylor Pratt
 
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesHR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesCharlene Li
 
SIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary groupSIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary groupElizabeth Keserauskis
 
Social media skills
Social media skillsSocial media skills
Social media skillsSona Nahapetyan
 
2011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-12011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-1mlambur
 
Using Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceUsing Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceOur Social Times
 
Social b2 b
Social b2 bSocial b2 b
Social b2 bMorgan Davis
 
Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]Karen Freberg
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Measure social media impact using analytics
Measure social media impact using analyticsMeasure social media impact using analytics
Measure social media impact using analyticsBeth Phillips
 
Integrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications StrategyIntegrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications StrategyPROPEL (formerly Human Workplaces)
 
How to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingHow to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingOur Social Times
 
Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009guest344639
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksSocial Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksRipple6, Inc.
 
SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811Eric Enge
 
Woolridge presentation 201005
Woolridge presentation 201005Woolridge presentation 201005
Woolridge presentation 201005Cbohemier
 
Effective Social Media
Effective Social MediaEffective Social Media
Effective Social MediaSean Wood
 
Creating Fresh and Attractive Content
Creating Fresh and Attractive Content Creating Fresh and Attractive Content
Creating Fresh and Attractive Content Annabelle Atchison
 
Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...Brian Cugelman, PhD (AlterSpark)
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaJeff Zelaya
 
Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social MediaTaylor Pratt
 
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesHR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesCharlene Li
 
SIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary groupSIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary groupElizabeth Keserauskis
 
2011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-12011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-1mlambur
 
Using Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceUsing Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceOur Social Times
 
Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]Karen Freberg
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Measure social media impact using analytics
Measure social media impact using analyticsMeasure social media impact using analytics
Measure social media impact using analyticsBeth Phillips
 
How to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingHow to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingOur Social Times
 

Was ist angesagt? (20)

Social Media Marketing: Tips and Tricks
Social Media Marketing: Tips and TricksSocial Media Marketing: Tips and Tricks
Social Media Marketing: Tips and Tricks
 
SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811SMX Toronto Social Signals 040811
SMX Toronto Social Signals 040811
 
Woolridge presentation 201005
Woolridge presentation 201005Woolridge presentation 201005
Woolridge presentation 201005
 
Effective Social Media
Effective Social MediaEffective Social Media
Effective Social Media
 
Creating Fresh and Attractive Content
Creating Fresh and Attractive Content Creating Fresh and Attractive Content
Creating Fresh and Attractive Content
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...Basic Efficiency Resource: A framework for measuring the relative performance...
Basic Efficiency Resource: A framework for measuring the relative performance...
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff Zelaya
 
Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social Media
 
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesHR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
 
SIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary groupSIUE reputation management model - Goshen rotary group
SIUE reputation management model - Goshen rotary group
 
Social media skills
Social media skillsSocial media skills
Social media skills
 
2011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-12011 ace netc_evaluating_social_media-1
2011 ace netc_evaluating_social_media-1
 
Using Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online PresenceUsing Listening Tools to Monitor Your Online Presence
Using Listening Tools to Monitor Your Online Presence
 
Social b2 b
Social b2 bSocial b2 b
Social b2 b
 
Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]Social media, PR. & Google Glass Guest Lecture [Fall 2013]
Social media, PR. & Google Glass Guest Lecture [Fall 2013]
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop Deck
 
Measure social media impact using analytics
Measure social media impact using analyticsMeasure social media impact using analytics
Measure social media impact using analytics
 
Integrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications StrategyIntegrating Social Media Into a Communications Strategy
Integrating Social Media Into a Communications Strategy
 
How to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for MarketingHow to Use Gaming Mechanics for Marketing
How to Use Gaming Mechanics for Marketing
 

Ähnlich wie Measuring Social Media November 2007

Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009guest344639
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Painekaye sweetser
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master ClassMarcus Vannini
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanShahzad Khan
 
Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Kami Watson Huyse, APR
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareConnie Bensen Lund
 
Katie Paine PRSA Miami/Gulfstream July 2011
Katie Paine PRSA Miami/Gulfstream July 2011Katie Paine PRSA Miami/Gulfstream July 2011
Katie Paine PRSA Miami/Gulfstream July 2011Business Wire
 
Integratingsocialmedia Kw+Gl
Integratingsocialmedia Kw+GlIntegratingsocialmedia Kw+Gl
Integratingsocialmedia Kw+Glguest9b5836
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & AnalyticsJessica Torres
 
2010 02 TDWI Social Media
2010 02 TDWI Social Media2010 02 TDWI Social Media
2010 02 TDWI Social MediaBill Baker
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social MediaBrian Cavoli
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011LaDonna Coy
 
The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksScott Meis
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010wimisteve
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental PracticesKathy Hennessy
 

Ähnlich wie Measuring Social Media November 2007 (20)

Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009
 
Katie Delahaye Paine
Katie Delahaye PaineKatie Delahaye Paine
Katie Delahaye Paine
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master Class
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad Khan
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Strategic Social Media Management March 2010
Strategic Social Media Management March 2010
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping In
 
Social Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health CareSocial Media Mesurement & ROI for Health Care
Social Media Mesurement & ROI for Health Care
 
Katie Paine PRSA Miami/Gulfstream July 2011
Katie Paine PRSA Miami/Gulfstream July 2011Katie Paine PRSA Miami/Gulfstream July 2011
Katie Paine PRSA Miami/Gulfstream July 2011
 
Integratingsocialmedia Kw+Gl
Integratingsocialmedia Kw+GlIntegratingsocialmedia Kw+Gl
Integratingsocialmedia Kw+Gl
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & Analytics
 
2010 02 TDWI Social Media
2010 02 TDWI Social Media2010 02 TDWI Social Media
2010 02 TDWI Social Media
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media Strategy
 
Measuring the Influence of Social Media
Measuring the Influence of Social MediaMeasuring the Influence of Social Media
Measuring the Influence of Social Media
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
 
The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That Works
 
Business Social Media Overview
Business Social Media OverviewBusiness Social Media Overview
Business Social Media Overview
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental Practices
 

Mehr von Kami Watson Huyse, APR

Branding With Social Media for Small Business
Branding With Social Media for Small BusinessBranding With Social Media for Small Business
Branding With Social Media for Small BusinessKami Watson Huyse, APR
 
Practical framework for measuring social media
Practical framework for measuring social mediaPractical framework for measuring social media
Practical framework for measuring social mediaKami Watson Huyse, APR
 
Digital summit social media measurement
Digital summit social media measurementDigital summit social media measurement
Digital summit social media measurementKami Watson Huyse, APR
 
Social Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersSocial Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersKami Watson Huyse, APR
 
The Bleeding Edge of Social Media Measurement
The Bleeding Edge of Social Media MeasurementThe Bleeding Edge of Social Media Measurement
The Bleeding Edge of Social Media MeasurementKami Watson Huyse, APR
 
Five Principles for Amazing Cause Marketing that Makes a Difference
Five Principles for Amazing Cause Marketing that Makes a DifferenceFive Principles for Amazing Cause Marketing that Makes a Difference
Five Principles for Amazing Cause Marketing that Makes a DifferenceKami Watson Huyse, APR
 
Becoming a Networked Nonprofit: Social Media Planning
Becoming a Networked Nonprofit: Social Media PlanningBecoming a Networked Nonprofit: Social Media Planning
Becoming a Networked Nonprofit: Social Media PlanningKami Watson Huyse, APR
 
Build Winning Integrated Social Media Campaigns
Build Winning Integrated Social Media CampaignsBuild Winning Integrated Social Media Campaigns
Build Winning Integrated Social Media CampaignsKami Watson Huyse, APR
 
Lethal Generosity: Unleashing Your Corporate Superpowers
Lethal Generosity: Unleashing Your Corporate SuperpowersLethal Generosity: Unleashing Your Corporate Superpowers
Lethal Generosity: Unleashing Your Corporate SuperpowersKami Watson Huyse, APR
 
How Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business ModelHow Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business ModelKami Watson Huyse, APR
 
Air Force Web Posting Response Assessment V2 1 5 09
Air Force Web Posting Response Assessment V2 1 5 09Air Force Web Posting Response Assessment V2 1 5 09
Air Force Web Posting Response Assessment V2 1 5 09Kami Watson Huyse, APR
 
Public Relations Program Planning Sheet
Public Relations Program Planning SheetPublic Relations Program Planning Sheet
Public Relations Program Planning SheetKami Watson Huyse, APR
 
Social Networking For HR Professionals
Social Networking For HR ProfessionalsSocial Networking For HR Professionals
Social Networking For HR ProfessionalsKami Watson Huyse, APR
 
Strategic Social Media Management 2009
Strategic Social Media Management 2009Strategic Social Media Management 2009
Strategic Social Media Management 2009Kami Watson Huyse, APR
 
Building Your Consulting Business With Social Media Buzz
Building Your Consulting Business With Social Media BuzzBuilding Your Consulting Business With Social Media Buzz
Building Your Consulting Business With Social Media BuzzKami Watson Huyse, APR
 

Mehr von Kami Watson Huyse, APR (20)

Social Media Measurement That Works
Social Media Measurement That WorksSocial Media Measurement That Works
Social Media Measurement That Works
 
Branding With Social Media for Small Business
Branding With Social Media for Small BusinessBranding With Social Media for Small Business
Branding With Social Media for Small Business
 
Practical framework for measuring social media
Practical framework for measuring social mediaPractical framework for measuring social media
Practical framework for measuring social media
 
7 Ways Bloggers Can Attract Brands
7 Ways Bloggers Can Attract Brands7 Ways Bloggers Can Attract Brands
7 Ways Bloggers Can Attract Brands
 
Digital summit social media measurement
Digital summit social media measurementDigital summit social media measurement
Digital summit social media measurement
 
Social Media Measurment for Solo Practitioners
Social Media Measurment for Solo PractitionersSocial Media Measurment for Solo Practitioners
Social Media Measurment for Solo Practitioners
 
The Bleeding Edge of Social Media Measurement
The Bleeding Edge of Social Media MeasurementThe Bleeding Edge of Social Media Measurement
The Bleeding Edge of Social Media Measurement
 
Commonsense Social Media Measurement
Commonsense Social Media MeasurementCommonsense Social Media Measurement
Commonsense Social Media Measurement
 
Smart parenting in a connected age
Smart parenting in a connected ageSmart parenting in a connected age
Smart parenting in a connected age
 
Five Principles for Amazing Cause Marketing that Makes a Difference
Five Principles for Amazing Cause Marketing that Makes a DifferenceFive Principles for Amazing Cause Marketing that Makes a Difference
Five Principles for Amazing Cause Marketing that Makes a Difference
 
Becoming a Networked Nonprofit: Social Media Planning
Becoming a Networked Nonprofit: Social Media PlanningBecoming a Networked Nonprofit: Social Media Planning
Becoming a Networked Nonprofit: Social Media Planning
 
Build Winning Integrated Social Media Campaigns
Build Winning Integrated Social Media CampaignsBuild Winning Integrated Social Media Campaigns
Build Winning Integrated Social Media Campaigns
 
The Business Case for Social Media
The Business Case for Social MediaThe Business Case for Social Media
The Business Case for Social Media
 
Lethal Generosity: Unleashing Your Corporate Superpowers
Lethal Generosity: Unleashing Your Corporate SuperpowersLethal Generosity: Unleashing Your Corporate Superpowers
Lethal Generosity: Unleashing Your Corporate Superpowers
 
How Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business ModelHow Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business Model
 
Air Force Web Posting Response Assessment V2 1 5 09
Air Force Web Posting Response Assessment V2 1 5 09Air Force Web Posting Response Assessment V2 1 5 09
Air Force Web Posting Response Assessment V2 1 5 09
 
Public Relations Program Planning Sheet
Public Relations Program Planning SheetPublic Relations Program Planning Sheet
Public Relations Program Planning Sheet
 
Social Networking For HR Professionals
Social Networking For HR ProfessionalsSocial Networking For HR Professionals
Social Networking For HR Professionals
 
Strategic Social Media Management 2009
Strategic Social Media Management 2009Strategic Social Media Management 2009
Strategic Social Media Management 2009
 
Building Your Consulting Business With Social Media Buzz
Building Your Consulting Business With Social Media BuzzBuilding Your Consulting Business With Social Media Buzz
Building Your Consulting Business With Social Media Buzz
 

Kürzlich hochgeladen

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 

Kürzlich hochgeladen (20)

Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 

Measuring Social Media November 2007

  • 1. Measuring Social Media It’s About Relationships
  • 3. Why Measure? “ Are we making a difference, or just making a fool of ourselves? ”
  • 4. Measuring Social Media Katie Paine, KD Paine and Partners
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9. 2. Community of Stakeholders By Andrew Niddrie, Flickr, Gulliver Square , Scotland
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 4. Your Competition By Mr. Mark, Pick One , Flickr
  • 16.
  • 17.
  • 19. Fun: Media Snackers Meme There have been 72 posts over the past 14 days that include the terms "media snack" or "media snackers." Both the plurals and the singular uses of each word were also pulled.
  • 20. Comments and the “Conversation” Now Is Gone , Geoff Livingston (27 comments) Every dot Connects , Connie Reece (21 comments) Web strategy by Jeremiah , Jeremiah Owyang (19 comments) Web strategy by Jeremiah , Jeremiah Owyang (18 comments) Engage in PR , Kyle Flaherty (12 comments)
  • 22.
  • 23.