7. Business Procedure Model
7
A business procedure model is a flow diagram, that provides step by
step procedural description of one operational instance of an
enterprise’s business model.
9. Aim
To develop and evaluate a business procedure
modelling tool that supports the association and
mapping of business procedure elements to digital
services to enable digitization.
9
10. Research Questions
1. How can a platform be developed for the conversion of traditional
business procedure models into models enhanced by digital
services?
2. How can a tool be developed that supports the mapping of
business procedure elements to digital services?
3. Can the gap between technology providers and business model
designers be bridged effectively by providing one platform for
both?
10
12. Related Work > Sources
12
Conference
Proceedings
Academic
Research
reports,
dissertations
Journals,
Articles,
Books
Corporate
Reports,
White Paper
Digital Media,
Tech Blogs,
Internet
Technology and
Business
Magazines
13. Related Work > Categories
13
Examples of
Digitally Enhanced
Business
Procedure Models
Business Model
Diagramming Tools
Business
Procedure
Modelling
Techniques
14. Related Work >
Conclusions
14
— Missing actionable approaches: Extant literature does not provide
actionable approaches for business models in inter-connected IoT-
enabled business environments.
— Missing Methods/Tools for conversion of existing traditional business
procedure models into digital business procedure models.
— Missing platform for digital service providers to make their services
available for business modelling.
51. User Study Feedback
51
Feedback Questionnaire with Likert-scale responses.
𝑚𝑒𝑎𝑛 = ((# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 1) + (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2) ∗
(𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 2) … (# 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛) ∗ (𝑣𝑎𝑙𝑢𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒 𝑛)])/(𝑡𝑜𝑡𝑎𝑙 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑛𝑡𝑠)
Total Participants: 10
6 General Users
4 Target Users
52. Feedback Likert-Scale Data
52
Strongly disagree
(1)
Disagree
(2)
Neutral
(3)
Agree
(4)
Strongly agree
(5)
The App allowed you to create a Business
Procedure Model easily?
#
%
mean
0 0 2 3 5
0% 0% 20% 30% 50%
4.3
You were able to successfully digitize
your BPM?
#
%
mean
0 0 1 4 5
0% 0% 10% 40% 50%
4.4
You were satisfied with the proposed
digital services.
#
%
mean
1 1 3 3 2
10% 10% 30% 30% 20%
3.4
Would you recommend this App to
others?
#
%
mean
0 0 0 6 4
0% 0% 0% 60% 40%
4.4
The App was easy to navigate and user-
friendly.
#
%
mean
0 0 0 3 7
0% 0% 0% 30% 70%
4.7
Overall Rating. #
%
mean
0 0 0 7 3
10% 10% 30% 30% 20%
4.3
56. Conclusion
A business procedure modelling and digitization tool called Digitizer
developed to digitize existing BPMs.
Digitizer evaluated to prove that it achieves all the research goals
set by this thesis.
Bridged the gap between businesses and the digital technology
providers.
56
57. Outlook > Functionalities
57
• Domain-based Matching:
– Domains: Logistics | Health | Education | Travel & Hotel | E-Commerce
– When tag-based matching generates no matching services, prompt user to
match by Domain to find better results.
• Request Service:
– Let user ‘Request for service’ when expected services is missing.
– Maintain list of requested services.
– Digital Service Providers refer to ‘Requested Service’ and add services.
• User behavior comments:
– User selects a service that was not suggested by the system or not
generated as a result of the tag-based mapping, ‘ask user to comment on
his actions’
– Prompt user to update tags.
• Allowing reordering of activities
58. Outlook > Functionalities
58
• Record Usage Statistics and provide recommendations to user
during service selection.
• Gamify the adding of activities and services to improve quality of
tagging.
• Visualize the mapping of activities and services via tags.
• Improve Services view to an explorer like interface.
59. Outlook > Concepts
59
• Taxonomy for activity creation
• BPMs as services
• BPMs as Pedagogical models
companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.
That brings us to the research goals of my master thesis.
The following sources have been investigated for related work.
The size of the bubble represents the amount of information I have found from each resource.
Both Business and IT literature have been reviewed.
Unfortunately the research in the academic field is rather underdeveloped.
Most of the ongoing research is happening in the R&D divisions of the major corporate industries and a lot of published work comes from White Papers, Business and Technology Journals etc.
The information I was looking for in the literature can be categorised as follows.
Examples of Digitally Enhanced Business Procedure Models
Business Procedure Modelling Techniques
Business Model Diagramming Tools
I shall go through each of them one by one.
Despite the hype around this transformation the research on digital business models has been found to be rather underdeveloped.
There is only talk about the importance of digitization and development of a digital strategy. But no actionable solutions.
No tools for converting existing business models into models with integrated digital services.
No platform for service providers to directly come in contact with business model prototypers.
So with all the talk around the importance of BPM for Digitization, let us look at the ongoing research in this field.
So with all the talk around the importance of BPM for Digitization, let us look at the ongoing research in this field.
This master thesis is a step towards bridging the gap between businesses and the digital technology providers by providing a single platform for both.
A business procedure modelling and digitization tool was developed to digitize existing business procedure models.
The tool was evaluated to prove that it achieves all the research goals set by this thesis.