You understand how important your organization’s content is, but you need to be able to convey your passion and expertise across departments so that everybody’s working toward the same goal. In this webinar, we’ll establish a common definition of content strategy for nonprofits – what it is and what it is not – and cover how you can create and manage a content strategy within your organization without burning out.

1. Content Strategy for Nonprofits, Part 1
Content First:
Becoming Your Own Champion

2. Michaela Hackner
Director of Content Strategy, Forum One
Brett Meyer
Lead Strategist, ThinkShout

4. The “official” definition….
What is Content Strategy?
“Planning for the creation, delivery, and
governance of useful, usable content.”
- Kristina Halvorson, Brain Traffic

5. Another definition
What is Content Strategy?
1.1. Who are we?
2.2. Whom we are speaking to?
3.3. What do we want to say?
4.4. How do we say it?
5.5. When / where do we say it?
- Ahava Leibtag

7. Why Bother?
Why is it Important?

11. Prioritize your outcomes

12. Make friends

13. Start doing it

18. Mutual Q & A

19. Resources

20. ● Epic List of Content Strategy Resources | Jon Colman
● The Digital Crown: Winning at Content on the Web | Ahava
Leibtag
● Content Strategy at Work | Margot Bloomstein
● Storymapping, A Macgyver Approach to Content Strategy |
Donna Lichaw & Lis Hubert
● Nicely Said | Nicole Fenton & Kate Kiefer Lee
● GatherContent’s Blog
● Content First User Experience | Steph Hay
● How to Implement a Content First Workflow | Chromatic
● MailChimp’s Style Guide
● A Great Content Strategy’s Anatomy | Search Engine Journal

21. Giveaway!

22. GatherContent
1- year subscription!
How many times have you been waiting on a colleague or copywriter
to hand over the content your project needs — or had a team mate
trying to make sense of a big, badly-formatted Word document when
they are pasting content into the CMS? What if you could avoid the
usual headaches on your web projects? GatherContent is a content-first
solution that helps organisations and their staff plan, organise
and collaborate on website content. Pre-CMS.