45. Remember, it’s about reputation and value.
Hackers that educate.
OSS contributors.
Businesses that contribute money or meet up space.
Customers that swear by your technology.
48. STEP #5
Marketing.
Stakeholders don’t always realise how much they can benefit
from actively participating.
!
Help them understand. Bring them into the fold.
49. STEP #6
Facilitate bartering value.
Help members of the ecosystem work together.
Reputation and transitive trust is critical.
71. Constantly strive to understand stakeholder problems.
Maybe they don’t have learning resources.
Maybe they can’t hire.
Maybe they can’t find customers.
72. Express how these problems can be solved.
Clearly. Concisely.
Rails’ scaffolding demo from 2005.