You Had Me At Hello...
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Slide deck from Hello Monday's talk at the Awwwards "Love days" Conference in Paris, februrary 2014. The talk was about both the philosophy and work of our Creative Digital Agency and we wanted to emphasis the importance of relations in building a good agency. Relations both between employes, clients and users. Download PDF to get the best experience.
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You Had Me At Hello...
- 1. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 2. 27/05/14Agency Presentation You had me at Hello… Hello Monday You had me at Hello... —— Awwwards Conference 2014
- 3. 27/05/14Agency Presentation You had me at Hello… Hello Monday Short introduction —— First things first
- 4. 27/05/14Agency Presentation You had me at Hello… Hello Monday Jakob Kahlen Creative Director Sebastian Gram Art Director Marcus Fuchs Art Director
- 5. 27/05/14Agency Presentation You had me at Hello… Hello Monday Who is Hello Monday —— Hell ‘O Monday
- 6. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello Monday Digital Creative Agency — 36 employees — Offices in Copenhagen, New York & Aarhus — Independently owned — Working for a great bunch of passionate international brands !
- 7. 27/05/14Agency Presentation You had me at Hello… Hello Monday We Lowwwe Awwwards! —— Thanks for inviting us!
- 8. 27/05/14Agency Presentation You had me at Hello… Hello Monday Why we believe in Love! —— Yay!
- 9. 27/05/14Agency Presentation You had me at Hello… Hello Monday We love what we do! —— The obvious answer
- 10. 27/05/14Agency Presentation You had me at Hello… Hello Monday Love is about passionate relations —— Digging deeper…
- 11. 27/05/14Agency Presentation You had me at Hello… Hello Monday An agency should be build on passionate relations —— We belive
- 12. 27/05/14Agency Presentation You had me at Hello… Hello Monday Users Clients Creatives —— The karmic triangle of agency relations
- 13. 27/05/14Agency Presentation You had me at Hello… Hello Monday Creatives —— Love among
- 14. 27/05/14Agency Presentation You had me at Hello… Hello Monday Which kind of creatives do we love? —— Love among co-workers
- 15. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a Mondayteer — Talented — Passionate — Ambitious — Curious — Nice!!! Helvetica
- 16. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 17. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 18. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— You should love your job What do we do to make employees love Mondays?
- 19. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Build a playground, rather than a production factory!
- 20. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Playground ingredients — Live out our passion for great design and creative use of technology — Always push borders with clients to make projects more fun (for everyone) — Always have room to experiment and try new things — Never take the easy route! — Not think too much about hours or money
- 21. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Well, OK… Here’s the real answer…
- 22. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 23. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 24. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 25. 27/05/14Agency Presentation You had me at Hello… Hello Monday Clients —— Love for
- 26. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Love of clients Which clients do we love?
- 27. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a client
- 28. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a client — Passionate — Ambitious — Acknowledging
- 29. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Choose the right projects for the right reasons
- 30. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello Monday Currency —— Agency philosophy TM
- 31. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune
- 32. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune How we started out
- 33. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune We quickly got to
- 34. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune What we’re aiming at…
- 35. 27/05/14Agency Presentation You had me at Hello… Hello Monday Users —— Love for
- 36. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a user — Curious — Engaged — Generous
- 37. 27/05/14Agency Presentation You had me at Hello… Hello Monday Why should users love us? —— Love for the users
- 38. 27/05/14Agency Presentation You had me at Hello… Hello Monday Work philosophy —— Uhh fancy pants
- 39. 27/05/14Agency Presentation You had me at Hello… Hello Monday “If it feels like advertising, we are doing it wrong!” —— Quote
- 40. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Work philosophy Less like… — Advertising — A gimmick — An interruption — Tricking people into doing, buying, liking
- 41. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Work philosophy More like… — A cool service — A utilitarian tool — An enjoyable product — An great experience
- 42. 27/05/14Agency Presentation You had me at Hello… Hello Monday Joy of Use!
- 43. 27/05/14Agency Presentation You had me at Hello… Hello Monday – Tickle the brain – Please the eye – Play it by heart —— Joy of use
- 44. 27/05/14Agency Presentation You had me at Hello… Hello Monday Tickle the brain — Be clever and useful — Motivate curiosity and creativity — Use new technology to make people go:“Wow!” —— Joy of use
- 45. 27/05/14Agency Presentation You had me at Hello… Hello Monday Please the Eye — Give it character: Make it distinctive, lovable and memorable — Don’t be afraid to get emotional, nostalgic, naive, etc. — Craft it like you mean it! —— Joy of use
- 46. 27/05/14Agency Presentation You had me at Hello… Hello Monday Play it by Heart — Connect the heart of the brand to the heart of the consumer — Be passionate! Show people you love them — Be generous! Give them a reason to love you back —— Joy of use
- 47. 27/05/14Agency Presentation You had me at Hello… Hello Monday Love stories —— They had us at Hello…
- 48. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Dating the hot clever girl with the sweater —— Greenpeace
- 49. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Greenpeace — Greenpeace was embarking on a series of ‘Save the Arctic’ expeditions. — How do we bring the serious environmental issues facing the region directly into people’s living rooms, allowing users to get closer to a remote area of the planet that even Google maps doesn’t cover?
- 50. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Reinventing the logbook —— Greenpeace
- 58. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday The missing map —— Greenpeace
- 64. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Real-Time Activism —— Greenpeace
- 79. 27/05/14Agency Presentation You had me at Hello… Hello Monday Try to take money and fear out of the equation —— A bit of advice
- 80. 27/05/14Agency Presentation You had me at Hello… Hello Monday “It’s not always the biggest projects who leads to the next job” —— Quote
- 81. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Dating the Italian model with the cute accent —— Diesel
- 82. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel Spring Summer
- 86. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Framing the content —— Diesel Spring Summer
- 92. You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation It’s getting hot in here —— Diesel Spring Summer 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 94. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday When sale feels like a service —— Diesel Spring Summer
- 97. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel com
- 98. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Outstanding online campaigns and microsites —— Diesel com
- 103. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Nitty Griddy —— Diesel com
- 107. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel Black Gold
- 111. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Branding through materials —— Diesel Black Gold
- 112. digital branding - baren
- 115. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday A cutting-edge take on a tricky genre: the digital look book —— Diesel Black Gold
- 120. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Controlled Randomness —— Diesel Black Gold
- 122. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 123. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 125. 27/05/14Agency Presentation You had me at Hello… Hello Monday Pitching… —— A bit of advice
- 126. 27/05/14Agency Presentation You had me at Hello… Hello Monday If you do decide to pitch... —— A bit of advice — Fight! — Cheat! — Experiment! — Grow!
- 127. 27/05/14Agency Presentation You had me at Hello… Hello Monday If you do decide to pitch... —— A bit of advice — Fight! Go all in and don’t be afraid to lose! — Cheat! Think outside the brief! — Experiment! You have to learn something from it! — Grow! When you lose, get feedback & save your ideas for later!
- 128. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 129. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 130. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 131. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 132. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 133. 27/05/14Agency Presentation You had me at Hello… Hello Monday Let’s find a friend to play with!
- 134. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello MartinCocchi. Wanna play? Hello Hello Monday! Sure thing! YAY!
- 135. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 136. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 137. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 138. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 139. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 140. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 141. 27/05/14Agency Presentation You had me at Hello… Hello Monday Free
- 142. 27/05/14Agency Presentation You had me at Hello… Hello Monday Made on a Monday —— Our new endeavor
- 143. 27/05/14Agency Presentation You had me at Hello… Hello Monday The booty Call —— MoMA
- 144. 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— MoMA — In September 2013, Magritte: The Mystery of the Ordinary, 1926-1938 opened at MoMA in New York — Create a site that tells the story behind 16-25 specific pieces, as well as the conservation of the works — How can we transfer this world, mood and theme into the digital space? — How do we make a “surreal” website that still is understandable to navigate across? !
- 147. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
- 148. 27/05/14Agency Presentation You had me at Hello… Hello Monday Challenges —— MoMA
- 149. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
- 151. 27/05/14Agency Presentation You had me at Hello… Hello Monday A sea of different formats —— MoMA
- 152. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 162. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
- 166. 27/05/14Agency Presentation You had me at Hello… Hello Monday Type —— MoMA
- 167. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
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- 171. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
- 172. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
- 173. 27/05/14Agency Presentation You had me at Hello… Hello Monday KNOCKOUT
- 174. 27/05/14Agency Presentation You had me at Hello… Hello Monday AND
- 175. 27/05/14Agency Presentation You had me at Hello… Hello Monday Chronicle Display
- 176. 27/05/14Agency Presentation You had me at Hello… Hello Monday BYHOEFLER& FRERE-JONES
- 177. 27/05/14Agency Presentation You had me at Hello… Hello Monday WE LOVE HOE FL ER & FR ERE-JONES
- 178. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 179. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 180. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 181. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 182. 27/05/14Agency Presentation You had me at Hello… Hello Monday “Don't break the grid if you don't know the rules!” —— Quote, nobody famous – just me
- 183. 27/05/14Agency Presentation You had me at Hello… Hello Monday
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- 192. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 197. 27/05/14Agency Presentation You had me at Hello… Hello Monday About awards… —— A bit of advice
- 198. 27/05/14Agency Presentation You had me at Hello… Hello Monday About awards… —— Look, mum! Cannes Lions 4 Awards Webby 5 Awards Creative Circle 11 Awards Awwwards 15 Awards FWA 67 Awards Agency of the year Since 2010
- 199. 27/05/14Agency Presentation You had me at Hello… Hello Monday The Long Term relationship —— Beoplay
- 200. 27/05/14Agency Presentation You had me at Hello… Hello Monday B&O PLAY — Digital brand platform Case Hello Monday B&O PLAY Building identity across platforms
- 201. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday B&OPLAY isfor Bang&Olufsen what MarcbyMarcJacobs isto MarcJacobs —— Brand position
- 202. 27/05/14Agency Presentation You had me at Hello… Hello Monday
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- 208. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday ·Music(Productssoundgreat) ·Design(Designedwellbydifferentfreshyoungdesigners) ·Freedom(Productsadapttoyourlifestyle) —— Brand DNA
- 209. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday ·Productishero(we’reproudofourproducts!) ·Authentic(realpeopleareamazing-let’stelltheirstories) ·Aspirational(Showaspirationalbutrealisticcontexts) ·Premium(Ithastolookdeliciousandwellcrafted) —— Brand values
- 210. 27/05/14Agency Presentation You had me at Hello… Hello Monday Case Hello Monday ·Designstories ·Technologystories ·Manufacturingstories ·Feature&spec.stories ·Userscenariostories ·Userstories —— It’s all about the stories
- 217. 27/05/14Agency Presentation You had me at Hello… Hello Monday Case Hello Monday
- 223. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation • Headphones is a personal music product — how do we show people in the campaign? • In-ear headphones is a travel and commuting accessory • In-ear headphones locks out noise H3 campaign Content objectives
- 224. 27/05/14Agency Presentation You had me at Hello… Hello Monday “Ilovethebubbleit createsaroundmy head...” Craft it like you mean it Hello Monday
- 225. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation
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- 231. 27/05/14Agency Presentation You had me at Hello… Hello Monday
- 234. 27/05/14Agency Presentation You had me at Hello… Hello Monday — @hellomondaycom — www.facebook.com/hellomonday — www.hellomonday.com Let’s stay in touch…