How do you measure the performance of your email marketing campaigns? Getting your emails to the inbox is only the first winning step. Actually engagement begins when the message is opened and read. We have always been looking at the open and the click-though rates, unsubscribes and spam complaints. But is this enough to help us know what could we do to improve our email marketing? Go through our presentation where we go beyond these basic metrics and take a deeper look into our receivers' interaction levels and many other parameters that we should not miss at all. Geetanjali Dighe, a digital marketing expert and consultant, suggests a new mindset on email marketing performance measurement altogether.

1. BEYOND OPENS & CLICKS
BETTER EMAIL PERFORMANCE MEASUREMENT
Speaker: @GeetanjaliD

2. Geetanjali Dighe
@GeetanjaliD
Digital Marketing Strategist
Helping you generate more
sales via building insights
from data analysis and
efficiencies from digital tools.
HELLO.

3. TOOLS FOR
MEASURING
EMAIL SUCCESS

4. METRICS
 Basic
 Time
 List
 Engagement
 Content
 Important
 Advanced
 Third Party

5. BUT HOW’S IT
ALL MEASURED?

6. BASICS
 Email
 Email

7. BEACONS
 Email
 Server
 Email

8. UNIQUE OPEN RATE
Credit: Silverpop
BASICS

9. CLICK-THROUGH RATE
BASICS
Credit: Silverpop

10. DELIVERABILITY
 Bounce Rate
 Permission
 SPF settings
 IP Reputation
BASICS

11. IP REPUTATION
IS IMPORTANT.

12. READ WHEN?
TIME
0
20
40
60
Number of Opens
0
20
40
60
Number of Opens

13. WHO IS READING?
 List growth?
 Correct emails?
 Never opens?
LIST
0
5
10
15
Q1 Q2 Q3 Q4
Email Addresses

14. TIME SPENT
 Time spent on website?
 Pages visited?
ENGAGEMENT

15. GOOGLE INTEGRATION
Pre-built in Juvlon
ANALYTICS

16. TEST FOR MOBILE
DEVICES!

17. COMPLAINTS
 Unsubscribe number?
 Spam complaints?
IMPORTANT

18. COMPLAINTS
 Report Spam
 Unsubscribe
IMPORTANT

19. WHAT WORKS?
 Personalization
SUBJECT

20. A/B TESTING
 Subject
 From name
 Content
ADVANCED

21. A/B TESTING
ADVANCED

22. VARIOUS TOOLS
3rd Party Paid Partly Free
ADVANCED

23. JUVLON SPECIAL OFFER
 Write to:
smita.more@nichelive.com
 Valid Dec 31st 2014
15%
OFF!
OFFER!

24. THANK YOU.