This document discusses 3 ways to find and engage new email subscribers with SMS. It describes how SMS campaigns can work at events, through traditional media like radio/TV, and in foot traffic areas to capture emails. It emphasizes setting up a welcome series for new subscribers and targeting them with relevant content to improve conversion. Segmenting the subscriber list allows sending timely, targeted messages to keep subscribers engaged.

1. 3 Ways to Find and Engage New
Email Subscribers with SMS
#SMSEmail

2. With Your Hosts…
The SMS Guy The Email Guy
@JustinPGH @DJWaldow
Justin Mastrangelo DJ Waldow
Founder Founder & CEO
JA Interactive & JA.TXT Waldow Social
#SMSEmail

3. The Next 31 Minutes…
 How Does It Work?
 Where Does It Work?
 Why Would They?
 The Welcome Email
 Targeting New Subscribers
 Converting Subscribers
 Wrap It All Up
#SMSEmail

4. How Does It Work?

5. Call-to-Action
 “For your chance to
win...”
 “To get a coupon…”
 “To receive more
information…”
#SMSEmail

6. Texting-In
TO: 69866
MESSAGE:
Fox
#SMSEmail

7. #SMSEmail

8. Ask For Email Address
FROM: 69866
MESSAGE:
To complete get your coupon
just reply with your email
address and we’ll send it to
you now!
#SMSEmail

9. Email Reply
TO: 69866
MESSAGE:
justin@jainteractive.com
#SMSEmail

10. Confirmation
FROM: 69866
MESSAGE:
Your email has been
accepted! Check your inbox
soon for the offer! Visit
m.company.com to learn
more about this product.
#SMSEmail

11. Processing the Email Address
 Store in a database
 Push into email marketing platform
#SMSEmail

12. It’s Twitter-rific!
Add emails captured from SMS to your email
marketing platform in real-time and send them a
welcome email immediately. #SMSEmail
#SMSEmail

13. Where Does It Work?

14. At Events
#SMSEmail

15. On the Radio
“For your chance to win text GIVEAWAY to
12345!”
#SMSEmail

16. On TV
#SMSEmail

17. In Print
#SMSEmail

18. On cocktail napkins!
#SMSEmail

19. In-Store
#SMSEmail

20. On store windows
#SMSEmail

21. Opportunities
1. Events
2. Traditional Media
(TV, radio, print, outdoor)
3. Foot Traffic
#SMSEmail

22. It’s Twitter-rific!
Events, media, and foot traffic are the best places to
capture more emails with SMS. #SMSEmail
#SMSEmail

23. Why Would They?
Will anyone do this?

24. The Incentive
#SMSEmail

25. The Incentive - MAKE IT GOOD
 Giveaway
 Offer/Coupon
 Signup/Join
 More Information
#SMSEmail

26. Avoid the “iPad Giveaway”
#SMSEmail

27. The Promotion
#SMSEmail

28. The Promotion
 Media - Make it the focus
 Events - Speaker, handouts, big signs
 Foot traffic - Get them when they sitting
#SMSEmail

29. It’s Twitter-rific!
Don’t expect someone to text you while they’re
walking. Promote your SMS campaign where they
sit. #SMSEmail
#SMSEmail

30. The Welcome Email
Continuing the conversation

31. Welcome Emails
“60 percent of companies did not send a welcome
message to new subscribers, and 30 percent failed to
send any message at all within the 30 day study
period.” Return Path (2009)
“The 30- to 60-day period after opt-in is typically the
most crucial in the email relationship.”
Loren McDonald
#SMSEmail

32. Welcome Emails
Flickr: kevinmarsh
#SMSEmail

33. Welcome Emails
Flickr: pinksherbet
#SMSEmail

34. Welcome Emails
#SMSEmail

35. Welcome Emails
#SMSEmail

36. Welcome Emails
#SMSEmail

37. Welcome Emails
#SMSEmail

38. Welcome Emails
#SMSEmail

39. Welcome Emails
Think Onboarding Program
Rather Than Welcome Message
#SMSEmail

40. Welcome Emails
http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html
#SMSEmail

41. Welcome Emails
An email series allows you to:
•Answer questions and provide how-to info and FAQs
on using your website, buying from you or setting up an
account.
•Educate users on specific features of your service or
website that they need to know in advance.
•Set email expectations.
•Present options for creating a highly personalized
experience for each subscriber.
•Move subscribers closer to purchasing or
becoming engaged users.
Source: Loren McDonald
#SMSEmail

42. The power of segmentation

43. The Secret to Email Marketing
Send timely,
targeted, valuable
emails.
#SMSEmail

44. Segmentation
#SMSEmail

45. Segmentation
#SMSEmail

46. Segmentation
#SMSEmail

47. Converting subscribers into customers

48. Show me the $$!
#SMSEmail

49. Show me the $$!
#SMSEmail

50. Show me the $$!
#SMSEmail

51. Show me the $$!
Opt-In
Welcome Series
Targeted Emails
Special Offers
#SMSEmail

52. Wrapping It All Up

53. Where to Start First
1. Events
2. Traditional Media
3. Foot Traffic
#SMSEmail

54. Outbound: Use SMS & Email Together
 Use SMS for last minute, reminders, alerts
 Use Email for longer-term, more content
#SMSEmail

55. Placeholder, enter your
own text here
Pre-order: ar.gy/rebelsguide
#SMSEmail

56. Questions?
DJ Waldow
djwaldow@waldowsocial.com
@DJWaldow
Placeholder, enter your
Justin Mastrangelo
own text here
Justin@jainteractive.com
@JustinPGH
#SMSEmail