Cloud Computing is rapidly evolving the hosting marketplace with the big vendors seemingly eating into the supply chain setting up their own data centers and selling Cloud services direct to the customer. Yet dig beneath the surface and the Channel still has enormous value to add, it's just different to before. Cloud Aggregation represents the fastest single growing segment according to the latest Gartner research- so partnering with ISV's represents a massive potential growth area. Adding and bundling Cloud services can transform low margin capital intensive businesses into much more profitable ones. But not all Clouds are created equal, with organizations having Security, Data Protection, Proximity and Sovereignty concerns; Hosters have a massive opportunity to offer differentiated services and need not compete on price. Anders Trolle-Schultz and Justin Pirie, SaaS and Cloud Experts, will set the scene and take you through the journey of the new Cloud ecosystem and the roles the traditional Hoster can take in the emerging Cloud marketplace.