8. READING ON THE WEB
Normally, they don’t
read, they scan.
9. WRITE SCANNABLE COPY
1.
2.
3.
4.
5.
Use bulleted lists to summarize content.
Highlight.
Write meaningful subheads.
Present one idea per paragraph.
Present key points and conclusions first
10. WORDS TELL, EMOTION SELLS
People’s emotions are the primary
motivating factors for buying.
People buy on emotion and justify their
purchases with logic.