The document outlines plans for a loyalty marketing program called GET BOOST'D for mobile provider BOOST. It describes the target demographic, objectives to increase awareness, sales and brand loyalty. It then details the concept of rewarding customers with cash, prizes or experiences. Finally it provides a launch plan timeline and outlines FUSE's ongoing services to manage the program, develop partnerships, advertising, member communications and events.

8. Launch Plan FUSE Week of 5/15/2006 Develop Legal for Program FUSE Week of 5/8/2006 Present Media Plan - BOOST to provide input FUSE Week of 5/8/2006 Develop Plan for Member Communication and present FUSE Week of 5/1/2006 Develop Initial PR Plan and present - BOOST to provide strategic input BOOST/FUSE Week of 5/1/2006 Develop Copy Strategy BOOST/FUSE Week of 4/24/2006 Determine Media Support - BOOST must formulate a budget for media FUSE Starting week of 4/24/2006 and ongoing Partnership Development and Negotiation - BOOST to provide input on partners BOOST/FUSE Week of 4/24-2006 Ultimate Upgrade Sweepstakes / TBD - Plan and develop TBD Web Design and User Interface TBD/As needed Provide input on backend structure BOOST/FUSE Week of 4/17/06 Finalize Overall program ASAP Finalize Agency Agreement Responsibility Due Date Action

9. Launch Plan (continued) BOOST/FUSE July 1 st Program Launch FUSE Week of 6/5/2006 Begin Development of Advertising FUSE Week of 5/29/2006 Develop means by which consumers can get goods - 1-800#, Mail-In, etc. - What they get for how much - Award Fulfillment FUSE Week of 5/29/2006 Present Advertising Concepts - TV, Radio, Print, Online, etc. - Events - Promotion FUSE Week of 5/22/2006 Begin Execution of Program Creative FUSE Week of 5/15/2006 Present Program Design/Creative - Includes BOOST premiums if necessary - Includes Member Booklet - Within this presentation, FUSE will have specifics on building the database, how consumers opt-in, etc. FUSE Week of 5/15/2006 Begin Media Placement Responsibility Due Date Action

10. Maintenance Plan FUSE Quarterly Quarterly Reports FUSE Semi Annual Booklet Updates FUSE Quarterly Club Member Communication FUSE TBD – as needed Promotions and Events FUSE Ongoing – as needed PR FUSE Ongoing Media Planning and Buying FUSE Ongoing Creative Design and Development FUSE Ongoing Partnership Development and Negotiations -BOOST is always bringing the consumer new things FUSE Ongoing Overall Program Management RESPONSIBILITY DUE DATE ACTION

14. Contact Jeremy Stephan Office: 323.871.9900 Cell: 310.968.0409 [email_address]