With presence analytics, you can now know the customers walking into your physical space and get actionable insights into their behavior at your physical business location.

1. Presence Analytics
What is presence analytics and
why does it matter?

2. 2COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
The Physical Blindspot
In the digital world, customers or visitors
leave behind a trail of data – from their user
persona to their purchase history to their
social media behavior – everything can be
captured using online cookies.
The difficulty arises, however, when
customers leave the digital world and step
into the real physical world. Suddenly,
businesses find themselves in a blindspot;
the visitors walking into most physical
spaces remain completely unknown until the
customer initiates an interaction or makes a
purchase.

3. 3COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Presence Analytics
In the physical world, presence analytics is now
playing a transformative role. It is real world location
data that makes the intersection of our physical and
digital worlds more tangible than ever.
Knowing more about your customers through at
location data tells you a great deal about their
behavior, pointing out opportunities and correlations
that can offer you actionable insights you would have
difficulty gaining in any other way.
This information then can be automatically
integrated with data from your digital systems such
as POS software, loyalty and CRM tools.

4. 4COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
How Presence Analytics Works
WiFi Access Points: Whether you install only one
or several, the basis of presence analytics is the
communication between access points and users’
mobile devices, expressed in terms of how well
they can “hear” each other. Wireless devices
close to one another receive stronger signals,
giving an indication of proximity.
Analytical Engine and Dashboard: The
presence analytics software (Analytical engine
and web dashboard such as Proximity MX) be
able to provide you with detailed reports as well
as graphical visualizations without requiring
much in the way of user input or technical
knowledge. These may then be further refined by
visitor characteristics, time periods or other
criteria.

5. 5COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
How presence analytics can be applied
In the digital world, it can be very difficult to
accurately gauge the effect of an online marketing
campaign. However, presence analytics provides this
capability with ease: you simply examine the time
lapse between a customer receiving an email, or
seeing an advert on social media, and his next visit.
Whether he actually ends up buying a featured
product is a different metric, which can productively
be combined with loyalty programs or coupons; but
just getting someone’s feet in the door already
signifies success.

6. 6COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
What data can be captured
Customer / Visitor Personas: Derive visitor
persona based on their past and present
behavior such as their visit days, duration,
dwell time at certain areas etc.
Location Insights: Gain meaningful insights by
measuring metrics such as dwell time, visits and
frequency, zones visited, etc. by location and
persona.
Centralized View Across Multiple Business
Locations: Have a single, centralized view across
all locations that is automatically in sync with
your wifi network hierarchy. Location insights can
be viewed and managed from any level in the
hierarchy.

7. 7COPYRIGHT © 2017, JULY SYSTEMS, INC. ALL RIGHTS RESERVED
Bring Context and Predictability
It is vital for anyone in the B2C sphere to understand
as much as possible about their customers, their
needs and what factors influence their actions.
A huge amount of information is available from
loyalty programs and even third-party sources, but
this is of limited value unless you can tie this to how
the customers actually behave at your physical
business location:
when they arrive, how long they stay, and when they
return. Without this capability, it will seem as if
you’re trying to build a puzzle without a picture to tell
you where the pieces go.

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About July Systems
Founded in 2001, we are pioneers in mobile experience
and engagement platforms. Through a process of
continuous innovation we have stayed ahead of the
curve in a fast changing mobile landscape. We’re now
on a mission to digitize physical spaces through our
latest product Proximity MX, a SaaS tool that provides
location analytics and mobile customer engagements
for physical spaces.
Connect with us:
www.julysystems.com | Facebook | Twitter | LinkedIn

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