This document discusses the importance of corporate image and customer experience for businesses in the aged care industry. It outlines 5 steps to corporate image success: image, impression, impact, integrity, and identity. Each step is defined by 5 factors that are critical for attracting customers and creating a sustainable business. The document emphasizes that soft skills like interpersonal skills, attitude, and presentation are just as important as technical skills, and that a focus on customer experience through corporate image can increase customer loyalty and retention. It positions corporate apparel and uniform solutions as a way to help businesses embrace the right image and workforce style to maximize profits in this growing industry.

1. 5 Steps to
Corporate Image
Success
By Julie Hyne Corporate Apparel Solutions
Professional Image Styling and Supply For Companies
Who Want To Make a Positive and Powerful Impression.

2. Asnapshot
} In Australia healthcare is
a $126 billion industry
} 98000 businesses
} 692144 employed
} Forecast to grow at 4.5%
annually

3. Factors affecting deregulation
} Client will have greater choice over location,
type of facility and level of service
} Greater investment incentive for aged care
facilities by developers
} Provide exceptional services to compete
} Deliver an exceptional client experience

4. Whatweknow
} An ageing population means
there is big focus on aged
care services and facilities
} Majority of workers are
female and over 45
} Has a very non-sexy appeal
} Difficult to attract quality
employees of younger ages
How is your company going to
tap into this ever growing
market? How can you magnify
the scope of clients you can
attract?

5. TheBiggestDriver
Customer
Experience
Appearance
Do you know what your
client sees, feels and senses
when they walk into your
facility?

6. There’saGap
in delivering these drivers…
Your Corporate
Image
And that of your staff

7. CustomerService
Facts
} A dissatisfied customer will
tell between 9-15 people
} 13% of those tell more than
20 people
} 86% of consumers stop
doing business because of
bad customer experience
} For every customer
complaint there are 26
others who remain silent
} 65% will speak negatively

8. Customerservice
facts
} 25% of customers are likely
to speak positively
} 23% who experience
positive service will tell 10
people
How can you increase the
above percentages to
increase customer loyalty
and create a profitable,
sustainable business?

9. EnterSoftSkills
} Interpersonal skills
} Attitude} Presentation and
appearance} Leadership} Etiquette and grooming
} Values} Body languageThese are the things that are
NOT taught at school but will
take your business from being
mediocre to exceptional

10. Whydotheymatter?
Customers
demand it
They are what
keep you in
business!

11. 5 Steps to Being Irresistible
} Image
} Impression
} Impact
} Integrity
} Identity

12. Image
• Presentation
• Polish
• Persuasion
• Projection
• Physicality

13. Impression
• Recognition
• Reflection
• Relate
• Respect
• Reaction

14. Impact
• Confirmation
• Credibility
• Confidence
• Certainty
• Conversion

15. Integrity
• Sincerity
• Self respect
• Spirit
• Style
• Status

16. Identity
• Purpose
• Passion
• Priorities
• Poise
• Presence

17. Whyarethesestepscritical?
} 70% of buying experiences are
based on how the customer
feels they are being treated
(McKinsey)
} Attracting a new client costs 5
times as much as keeping a new
one, so wouldn’t you want to get
it right first time, every time?
} A 10% increase in client
retention can mean a 30%
increase in your bottom line
(bain & co)

18. Whatdoesitmeanforyou?
} Higher residencies
} Consumer confidence
} Brand integrity} Attract quality loyal staff
} More profits} Seen as market leader
} Sustainability

19. Howwecanhelp
} Image assessment and review to
embrace your workforce style needs
} Uniform design and colour tailored to
your corporate image
} Modern, on-trend designs, off range or
standard} Logo design and embroidery
} On site assistance
} Dedicated customer service way
beyond the first order
} Choice of implementation programs

20. Moreinformation
Julie Hyne Corporate
Apparel Solutions} Ask for your free Image
assessment} Contact me directly via
email or on 0433114841Dressing your staff is easy
with the right program.