Visualizing an Open Innovation Platform: The structure and dynamics of Demola Jukka Huhtamäki, Ville Luotonen, Ville Kairamo, Kaisa Still and Martha G. Russell Presentation at Academic MindTrek 2013

1. Visualizing an Open Innovation
Platform: The structure and
dynamics of Demola
Huhtamäki, Luotonen, Kairamo, Still, Russell
TUT // New Factory // VTT // Stanford
AcademicMindTrek 2013:
"Making Sense of Converging Media”

2. In this presentation
• Case context description: what is Demola?
• Challenges in measuring Demola& open
innovation
• Use case examples
• Method: data-driven network animation
• Results
• Discussion
• Critique
• Wrap up and future work

3. What is Demola?
• Open innovation platform & ecosystem
engager established in 2008 in Tampere
• By 2013, 86 companies and 1200 students
from 3 universities have participated in
250+ projects
• The Demola network is expanding
internationally
• This study focuses in Demola Tampere

4. Open innovation platform & ecosystem engager
established in 2008 in Tampere
By 2013, 86 companies and 1200 students from 3
universities have participated in 250+ projects
The Demola network is expanding internationally;
this study focuses in Demola Tampere

5. Challenges in measuring Demola
…and open innovation in general:
• Tradition: A linear view on innovation;
• Measuring inputs (money) and outputs
(patents, products, new companies);
• Survey-based methods, aggregate
measures
How does one measure the performance
of an ecosystem engager?
Still, K., Huhtamäki, J., Russell, M. & Rubens, N.
2012. Paradigm shift in innovation indicators—from
analog to digital. Proceedings of the 5th ISPIM
Innovation Forum, 9-12 December, Seoul, Korea.

6. Use case examples
Who wants to
measure?
Why do they want to measure? What will the do with the
measurement insights?
Policy makers Interested in the impact that Demola
has had to the surrounding ecosystem
Evaluate the utility of the
platform for future investments
and the applicability of the
approach
Company
representatives
Utility of Demolaengament Decide whether to engage or
not;Select an approach suitable
for their portfolio
Demola operators Activity in general; Companies with
changing (increasing/decreasing)
Demola engagement; Ecosystem
Structure
GeneralDemola introductions,
marketing & sales; Demola key
area development
University students Reviewing opportunities that
participating in a Demola project would
open
Decide whether to participate or
not
University decision-
makers
Impact, new developments in the
ecosystem
Add initiatives for students to
get involved
International actors Impact, engagement, transformation To evaluate the utility of the
process for deciding the
applicability of the approach

7. Method: data-driven network
analysis (& action research)
(Hansen et al., 2009)
Project Detail Example
Project Id Project 115
Name Koukkuniemi 2020
Started 2010-05-04
Ended 2010-10-31
Status Completed
Collaboration Partner City of Tampere
Type of Partner Public
Project Domain Non-profit
Location Tampere
Key Areas well-being, knowledge
management, regional
studies
Project Team Members uta, uta, tut, tut

8. Result 1: Project network
Nodes represent
projects and
companies
Company nodes are
light green; other
colors indicate
cluster membership
Node size shows its
betweenness value
Force-driven layout

9. Result 2: Project domain network
Nodes represent project
domains
Nodes are connected
through domain co-
occurence
Colors show cluster
membership
Node size shows its
betweenness

10. Result 3: Project sphere animation

11. Discussion
• Technical challenges exist when using
internally collected data for network
visualization and animation
• Visualization development challenges data-
collection procedures and can add value to
existing data
• Demola operators find value particularly in
the animation of the project sphere;
international collaborators have also
expressed an interest in them

12. Critique
• Method?
• Results?
• Validation?
• NAV model vs.
visual analytics

13. Acknowledgements & thank you
Time for your comments and questions.
Jukka Huhtamäki <jukka.huhtamaki @tut.fi>
Ville Luotonen
Ville Kairamo
Kaisa Still
Martha G. Russell
Acknowledgements Ville Ilkkala, Meanfish Ltd,
supported animation development. HeikkiIlvespakka took
care of exporting the data from the Demola platform