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RFP Logo Rebranding Proposal Report

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Judy Beddoni
Judy Beddoni

RFP Logo Rebranding Proposal Report

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HopeStreet Logo Rebranding Author: Judy Beddoni Date: 21st April 2008 “ JABIT Digital Designs & Ideas” Proposal
JABIT Digital Designs & Ideas ,[object Object],[object Object],[object Object],[object Object]
 
Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object]
What is Rebranding? ,[object Object],[object Object],[object Object]
Risks ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Benefits of Logo Rebranding
Successful Logo Rebrands ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],McDonalds
McDonalds Old Logo’s
 
McDonalds New Logo
[object Object],[object Object],[object Object],Apple Computers
Apple Old Logo’s
 
Apple New Logo
[object Object],[object Object],[object Object],[object Object],Kentucky Fried Chicken
KFC Old Logo’s
 
KFC New Logo
[object Object],[object Object],Kentucky Fried Chicken
 
Seen From Space KFC Logo
Articles on other Famous Rebrands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adidas Logo Apple Logo American Express Logo BMW Logo Burger king Logo Coca Cola Logo Denver Broncos Logo FedEx Logo Ferrari Logo Google Logo Harley Davidson Logo Honda Logo IBM Logo Intel Logo McDonalds Logo Mercedes Benz Logo
HopeStreet Current Logo
About Your Current Logo ,[object Object],[object Object],[object Object]
HopeStreet Logo Should… ,[object Object],[object Object],[object Object],[object Object]
And… ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],Why Rebranding Should Be Considered with us
What are the benefits of Rebranding with us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Senior Designer Judy Beddoni ,[object Object],[object Object],[object Object]
Acceptance of Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Logo Rebranding Design Objectives ,[object Object],[object Object],[object Object]
These objectives have some fuzzy corollaries that are not always true, but are worthy to note: ,[object Object],[object Object],[object Object]
HopeStreet Logo Rebranding Timeline Schedule This is a guide only depends on amount of revisions you may make! Interview Initial Concept Your Response 1st Revision Your Response 2 nd Revision Your Response Delivery of logo APRIL MAY On time! 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 HopeStreet Jabit
Logo Rebranding Design Strategies ,[object Object],[object Object]
The Design Process ,[object Object],[object Object]
Initial Concept ,[object Object]
Clients Response ,[object Object]
1st Set of Revisions ,[object Object]
Clients Response ,[object Object],[object Object]
Final File Logo Pack ,[object Object],1 x vector based .eps file (fully editable master file) for professional printing and  design work 1 x  transparent PSD for professional web design use 3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use 1 x JPG in gray scale for trademark registration purposes 1 x High resolution Tif for professional printing
 
Payment Options ,[object Object],[object Object],[object Object]
We guarantee our services ,[object Object],[object Object],[object Object],[object Object],[object Object]
HopeStreet Logo Rebranding Concepts ,[object Object]
Initial Concept 1
Initial Concept 2
Conclusion ,[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object]
Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ JABIT Digital Designs & Ideas” Judy Beddoni 02 9999 999 0430 228 379 [email_address] HOPESTREET Logo Rebranding 0005583
 
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You for taking the time to view my proposal

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