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Data as AirThinking about digital abundance Dr. Jonathan Reichental Twitter.com/reichentalNovember 2009
The future isn’t what it used to be.
Agents of change Global economics Bandwidth & cellphones (>PC’s) Falling cost of technology Demographics Education; Computer literacy Computing standards Commoditization & innovation Sensors & cameras
4 % of adults online by country
Evolution of the Web 1.0:	People produce content for computers 2.0:	People produce content for people 3.0: Computers produce content for computers 4.0:	Computers produce content for people
There is a storm brewing in them there clouds.
A social computing revolution is underway.
At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
Enterprise use of social computing tools
% of users who have created a social network profile
12 Message friends Favourite/currently listened to music Install applications Dating Other Upload Photos Write a blog Upload Videos Promote a band 74.0% 55.1% 33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2% What are people doing on social networks?
A conservative estimate of blogs 133 million P.S. Just wait until the Chinese start to blog in big numbers
% of users who have read a blog
% of users who have written a blog
16 YouTube videos: - 100 million - 5.5 billion streams per month Photos posted to Facebook: - 2 billion each month -14 million videos uploaded
% of users who have watched a video online
Innovation Buying & Selling Marketing Knowledge Management Entertainment Healthcare Enterprise Collaboration Government Recruitment Your Me Brand
The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.
The value of IP and capability is trending towards zero. Free is a new risk.
Data nervous system H1N1 Tweetpsych Talking vending machines  Walmart supply chain Credit card fraud Map Mash-ups
Data is everywhere. What does that mean to you and your organization?

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Data As Air

  • 1. Data as AirThinking about digital abundance Dr. Jonathan Reichental Twitter.com/reichentalNovember 2009
  • 2. The future isn’t what it used to be.
  • 3. Agents of change Global economics Bandwidth & cellphones (>PC’s) Falling cost of technology Demographics Education; Computer literacy Computing standards Commoditization & innovation Sensors & cameras
  • 4. 4 % of adults online by country
  • 5. Evolution of the Web 1.0: People produce content for computers 2.0: People produce content for people 3.0: Computers produce content for computers 4.0: Computers produce content for people
  • 6. There is a storm brewing in them there clouds.
  • 7. A social computing revolution is underway.
  • 8. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
  • 9. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
  • 10. Enterprise use of social computing tools
  • 11. % of users who have created a social network profile
  • 12. 12 Message friends Favourite/currently listened to music Install applications Dating Other Upload Photos Write a blog Upload Videos Promote a band 74.0% 55.1% 33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2% What are people doing on social networks?
  • 13. A conservative estimate of blogs 133 million P.S. Just wait until the Chinese start to blog in big numbers
  • 14. % of users who have read a blog
  • 15. % of users who have written a blog
  • 16. 16 YouTube videos: - 100 million - 5.5 billion streams per month Photos posted to Facebook: - 2 billion each month -14 million videos uploaded
  • 17. % of users who have watched a video online
  • 18. Innovation Buying & Selling Marketing Knowledge Management Entertainment Healthcare Enterprise Collaboration Government Recruitment Your Me Brand
  • 19. The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.
  • 20. The value of IP and capability is trending towards zero. Free is a new risk.
  • 21. Data nervous system H1N1 Tweetpsych Talking vending machines Walmart supply chain Credit card fraud Map Mash-ups
  • 22. Data is everywhere. What does that mean to you and your organization?

Hinweis der Redaktion

  1. Look who’s talking:your customersyour employeesyour influencersyour criticsyour fansyour competition.... anyone who has internet access and an opinion.