The Future of Business Collaboration

•

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This one-hour webinar addressed the fact that in the future of work there are just two certainties: work will be more distributed, and it will be more collaborative. Yet these two factors are in direct conflict with each other.

Business Karriere Technologie

The Future of Business Collaboration
How to Turn The Inevitable into a Competitive
Advantage

James P. Ware, PhD Citrix Online
Executive Director November 30, 2011
The Future of Work…unlimited

Building a Company

Bozeman

-1-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Why Do People Prefer Face-to-Face Collaboration?

-2-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Why Do People Prefer Face-to-Face Collaboration?

How can I
manage them if I
can’t see them?

-3-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

But It’s Inevitable:
Work Will Be. . .
More More
and
Dispersed Collaborative

-4-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

There are Many Tools for Remote Collaboration

Screen Video
Audio Sharing

-5-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

But Having the Tools Doesn’t Guarantee Success

These
created This and This
Tools

-6-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Mobile Work is the “New Normal”

33% 35%

32%

“Third Places”

-7-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

The Mobile Workforce
Percent of Mobile Workers in the
Global Workforce
50%
45%
40%
35% International Data
35%
27% Corporation:
30%
25%
20% 16% More than 1 billion
15% workers able to work
10% from almost anywhere
5% in 2011
0%
1
1990 2
1995 3
2000 4
2005 5
2010 6
2015 7
2020
“Mobile” means working out of the office at least two days a week
-8-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Four Different Collaboration Settings*

This is the
Same key to
success
Time

Different

Same Different
• Adapted from a model first developed by Bob Johansen Place
and David Sibbet, Institute for the Future
-9-
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Succeeding in Business Today Requires You To:

Build and
Lead
Distributed
Master Teams
1 2
Mobility
- 10 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

. . . and Get Really Good at Remote Collaboration

3

“Attending a meeting
at the dog park”
(from Workshifting.com)

- 11 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Mastering Mobility

1

- 12 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Building and Leading Distributed Teams

2

- 13 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Getting Really Good at Remote Collaboration

3 Know your
purpose

Master the Know the
tools players

Manage the
process

- 14 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Know Your Purpose—and Everyone Else’s

“If you don’t know
where you’re going,
any road will take you
there.”

- 15 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Know Your Purpose—and Everyone Else’s

Low Brainstorming

Solving a
Process Problem
Structure
Producing a
Product/Service
High

High Low

Outcome Certainty
- 16 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Know the Players

- 17 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Manage the Process

Diverge Converge

 Clarify goals  Find common ground
 Plan meetings  Make everyone a winner
 Hear everyone out  Drive for conclusions
 Search for solutions  Reward everyone

Create Make
Choices Choices

- 18 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Master the Tools
Video

- 19 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Video Matters

- 20 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Video Is Different

They can They can
see your see what
face you’re
doing
They can Lighting
see you Matters

They can They can
see you see you

- 21 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Becoming a Video Rock Star

- 22 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

You Won’t Regret It

More More
productive meaningful
meetings relationships

Higher-
quality
decisions
- 23 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Remote Collaboration: A Story

Montana

Florida

- 24 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

Additional Resources

James Ware “The Future of Business Collaboration,” Citrix Online®, November 2011
http://img.en25.com/Web/CitrixOnline/G2MC_FOW_FutureofBusinessCollab
oration.pdf
Kate Lister “Webcam Etiquette,” American Express OPEN Forum, June, 2011
(http://www.openforum.com/articles/webcam-etiquette-tips-from-the-
other-side-of-the-conference-call)
James Ware “Managing People You Can’t See,” Citrix Online®, April 2011
http://img.en25.com/Web/CitrixOnline/Managing%20People%20You%20Can%27t%20
See.pdf
James Ware “Managing a Remote Workforce: Proven Practices from
Charles Grantham Successful Leaders,” Citrix Online®, October, 2010
http://img.en25.com/Web/CitrixOnline/FutureofWork.pdf
James Ware “Connecting and Engaging Teams in a Distributed Workforce,” Citrix
Charles Grantham Online®, 2009
http://img.en25.com/Web/CitrixOnline/GoToMeeting-Collab-FOW-Connecting.pdf

- 25 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

For Further Information

James P. Ware, Ph.D.
Executive Director
The Future of Work…unlimited
Berkeley, California
jim@thefutureofwork.net

Website: http://www.thefutureofwork.net

Blog: http://www.thefutureofwork.net/blog

Twitter: http://www.twitter.com/thefutureofwork

- 26 -
© Copyright 2011 by The Future of Work…unlimited. All rights reserved

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Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations". The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it. Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers. Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.

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The Future of Business Collaboration

1. The Future of Business Collaboration How to Turn The Inevitable into a Competitive Advantage James P. Ware, PhD Citrix Online Executive Director November 30, 2011 The Future of Work…unlimited

9. The Mobile Workforce Percent of Mobile Workers in the Global Workforce 50% 45% 40% 35% International Data 35% 27% Corporation: 30% 25% 20% 16% More than 1 billion 15% workers able to work 10% from almost anywhere 5% in 2011 0% 1 1990 2 1995 3 2000 4 2005 5 2010 6 2015 7 2020 “Mobile” means working out of the office at least two days a week -8- © Copyright 2011 by The Future of Work…unlimited. All rights reserved

10. Four Different Collaboration Settings* This is the Same key to success Time Different Same Different • Adapted from a model first developed by Bob Johansen Place and David Sibbet, Institute for the Future -9- © Copyright 2011 by The Future of Work…unlimited. All rights reserved

17. Know Your Purpose—and Everyone Else’s Low Brainstorming Solving a Process Problem Structure Producing a Product/Service High High Low Outcome Certainty - 16 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved

19. Manage the Process Diverge Converge  Clarify goals  Find common ground  Plan meetings  Make everyone a winner  Hear everyone out  Drive for conclusions  Search for solutions  Reward everyone Create Make Choices Choices - 18 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved

22. Video Is Different They can They can see your see what face you’re doing They can Lighting see you Matters They can They can see you see you - 21 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved

26. Additional Resources James Ware “The Future of Business Collaboration,” Citrix Online®, November 2011 http://img.en25.com/Web/CitrixOnline/G2MC_FOW_FutureofBusinessCollab oration.pdf Kate Lister “Webcam Etiquette,” American Express OPEN Forum, June, 2011 (http://www.openforum.com/articles/webcam-etiquette-tips-from-the- other-side-of-the-conference-call) James Ware “Managing People You Can’t See,” Citrix Online®, April 2011 http://img.en25.com/Web/CitrixOnline/Managing%20People%20You%20Can%27t%20 See.pdf James Ware “Managing a Remote Workforce: Proven Practices from Charles Grantham Successful Leaders,” Citrix Online®, October, 2010 http://img.en25.com/Web/CitrixOnline/FutureofWork.pdf James Ware “Connecting and Engaging Teams in a Distributed Workforce,” Citrix Charles Grantham Online®, 2009 http://img.en25.com/Web/CitrixOnline/GoToMeeting-Collab-FOW-Connecting.pdf - 25 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved

27. For Further Information James P. Ware, Ph.D. Executive Director The Future of Work…unlimited Berkeley, California jim@thefutureofwork.net Website: http://www.thefutureofwork.net Blog: http://www.thefutureofwork.net/blog Twitter: http://www.twitter.com/thefutureofwork - 26 - © Copyright 2011 by The Future of Work…unlimited. All rights reserved

The Future of Business Collaboration

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