Using Social Media to Transform Communities
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This session was offered at the 2014 NASPA Western Regional Conference. It provided participants understanding of social media research and best practices, exploring its’ use at three levels in order to build and transform communities: community of practitioners, campus community, and personal learning communities. Whether you are a novice or proficient social media user, the information assists educators to imagine endless possibilities online. Surface level, social media platforms may appear to be only for recreational or ‘social’ uses. Further, many departments in higher education may solely focus their efforts on these sites for marketing efforts. This session challenged the way educators view and use digital platforms in our own personal lives, professional development, campus community and higher education global outreach. With advanced usage and awareness, student affairs educators can tap into resources and networks that will build the capacity for transforming communities for their own personal and professional growth, a stronger campus community, as well as the advancement of the field of higher education.
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Using Social Media to Transform Communities
- 1. Using Social Media to Transform Communities NASPA Western Regional Conference Wednesday 7:45 am - 8:45 am Platinum 7 #NASPAwrc @josieahlquist @gracebagunu @JoeSabado
- 3. Isla Vista Tragedy & Gaucho Community UCSB Division of Student Affairs Program (CommCollab)
- 4. May 23, 2014 – Isla Vista Tragedy
- 6. A week of healing … coming together
- 7. May 25th - Candlelight Vigil
- 9. Memorial at UCSB Harder Stadium
- 10. May 28th - Paddle Out Memorial
- 12. May 30th - Alumni Gaucho Pride
- 13. Support from other schools
- 14. Support from the White House
- 15. UCSB Responds
- 16. UCSB Responds
- 17. Three Levels of Social Media Community • Campus Community (Local) • Community of Practice (Global) • Personal Learning Networks (Individual)
- 18. Students create their own communities, and as institution, the challenge/opportunity is how do we: Campus Community (Local) • gain insight of students issues & thoughts, • participate in the conversations, • offer our help when needed, • shape the conversations… and meet where the students are.
- 19. • promote division’s mission / consistent message • promote use of social media for communication with our students and other customers • provide tools (Emma, Adobe Creative Suite, Google Analytics, Facebook app (Uversity),…) • train staff with writing, presentation skills, production of video, graphics, and social media use • oversee student media internship (Student Affairs Media Internship Program – SAMI) GOAL: Serving, working with, and communicating with our students and other customers where they are. UCSB Student Affairs Communication Collaborative (CommCollab)
- 22. Emma mass emailing software service - Analytics
- 23. Facebook App - Uversity
- 24. E-mail and Social Media Analytics
- 25. Facebook App – Uversity (Admin functions)
- 26. Facebook App – Keyword alerts
- 27. SAMIs: Student Affairs Media Interns Video interns: Brendan Byrne Aja Marshall Ahjaleah Price Stefan Le Joe Arciniega Mark Estefanos Carter Hiyama Photography interns: Lindsay Tackett Stefan Le
- 29. Student Affairs / Students Partnership https://www.youtube.com/watch?v=VHrpq2oTju8
- 30. The “I Heart UCSB” campaign is a student- led initiative, established in 2013, with the goal of improving UCSB’s internal image and celebrating Gaucho traditions with unity and renewed pride. During the summer of 2014, student leaders expanded the campaign to include the “I Heart UCSB” pledge, written by students, for students. The pledge was introduced earlier this fall by AS President Ali Guthy at New Student Convocation.
- 32. Community of Practice Why? • to build a sense of community • to share knowledge • to provide an opportunity for engagement How? • using various social media platforms • posting content • engaging in dialogue What? • to transform the community (specifically the NASPA community) through knowledge, engagement, and dialogue.
- 42. Student Activities Professionals NASPA Technology Knowledge Community Student Affairs Professionals Student Affairs Runners Student Affairs Faculty ASHE ACUI ACPA Inside Higher Ed NASPA NACA
- 43. Higher Ed Live Student Affairs Live Higher Education Student Affairs Chat Edtech Social Media – Higher Ed SAlead Technology in Student Affairs
- 44. Student Affairs Collective The Student Affairs Feature Student Affairs Women Talk Tech Student Affairs Fitness Student Leader Collective
- 47. Poll Everywhere Questions 1. Why does social media transform communities at this level? 2. How might the use of social media be taken up differently at this level? 3. What additional questions come up for you about social media use at this level? Social Media Transforming Communities • Campus Community (Local) • Community of Practice (Global) • Personal Learning Networks (Individual)
- 48. Pollev.com/naspa6some From any browser 776998 <your response> From a text message 1. Why does social media transform communities at this level? 37607
- 49. Pollev.com/naspa6some From any browser 776996 <your response> From a text message 2. How might the use of social media be taken up differently at this level? 37607
- 50. Pollev.com/naspa6some From any browser 776997 <your response> From a text message 3. What additional questions come up for you about social media use at this level? 37607
- 51. Call to Action!
- 52. Questions Josie Ahlquist @josieahlquist www.josieahlquist.com Grace Bagunu @gracebagunu Joe Sabado @joesabado www.joesabado.com
Hinweis der Redaktion
- 1 min MILES: Students received an average of two tragedy-related E-mails per day in the two weeks following the incident. Several different campus administrative offices sent messages including the Chancellor, the Dean of Undergraduate Education, and the Dean of the Graduate Division. Communication was one of the most difficult aspects of the crisis to navigate—questions of what was appropriate to send, and who should send what when, were constantly being grappled with. Quickly, Student Affairs came to the conclusion that we need to be able to communicate directly and immediately with the entire student body. In light of delays we were experiencing from our on-campus servers, we sent several messages through Emma, a commercially available bulk E-mail platform, and established events on Facebook, including a catch-call event where multiple events and resources were listed, which could be updated regularly. While E-mails were read with greater frequency than we normally see—50 to 60 percent versus the 30 percent we generally expect—Facebook proved to be an equally /if not more/ important communication tool. Social media was incredibly active. It’s important to point out that if we used all of the same media outlets in the same ways to reach out to students about regular events, these methods would not have been (in fact, they are not, our experience tells us) as effective. While Facebook is only moderately important for my day-to-day work with students, it was absolutely critical for this time period.
- Katya