1. Self-
BRANDING
Good or bad for us?
José Ramón Alcaraz
UCAM, Spain

2. “It's not who I am underneath, but what I do that defines me”.
Batman Begins
“As a man, I'm flesh and blood. I can be ignored, I can be destroyed.
But as a symbol… I can be incorruptible. I can be everlasting”.

3. A brand. A value.
Everybody is a brand because represents ones values.
90 %
is intangible
Intangible value: $70b
http://www.interbrand.com/es/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx

4. Identification & differentiation
Be different. Drive your own way.

5. Identification & differentiation
Be different. Drive your own way.
“Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference”
Robert Frost

6. Sporty image
Rafael Nadal and Pau Gasol
Fernando Alonso

7. Politic image
A physical identity
A Symbol

8. 4 pillars to build your brand
COMMITMENT
WISH
Know
TIME yourself

9. WATCH OUT!!!
 We have to transmit a few of ideas. "What's good, when brief, is
twice as good“.
 If you have a well self-brand you don’t have to stop it. You
should maintain it.
 You are not a product. You have to recuperate your singularity.
Humanist vision.
 Supershowing could provoke exhaustion.
 You are not the center.
 Don’t be selfish.

10. José Ramón Alcaraz
UCAM, Spain Self-BRANDING