REXONA CITY TRACKS
Jorge Teixeira

The brand positioning: Rexona is a brand that inspires people to
do more, to live an active life. the brand Should suggest actions
that express energy, dynamism and our willingness to live life.
Posicionamento demarca: Rexona éuma marca queinspira aspessoasa fazerem mais, a mexerem-se.
Devesugeriraçõesqueexpressemenergia,dinamismoeanossaapetênciaparaviveravida.

City Tracks add a metaphor to exercise,
an extra motivation, a rewarding stimulus so that walking
and jogging be more than just that.
AsCity Tracksacrescentamumametáforaaoexercíciofísico,umamotivaçãoextra,umestímulogratificante
para queascaminhadasecorridassejam maisdo quesó isso.

CiTY
TrACkS
City Tracks are
jogging/walking circuits
drawn on the map of a city
that contain something
challenging and original.
OsCity Trackssão circuitosdecorrida /caminhadadesenhados
no mapa deuma cidadequecontêm algo dedesafianteeoriginal.

CiTY
TrACkS
Example: Peter M. is a young man who runs 3 times
a week in Lisbon. Always in the Riverside area.
If he could, he would run in Central Park,
or Monaco, or at the Estoril F1 circuit. But that's
impossible. Or is it? What if there was in Lisbon
a F1 circuit?
Exemplo:Pedro M.éum jovem quecorre 3 vezes por semana em Lisboa.Semprena zona Ribeirinha ou Expo.
Sepudesse,gostaria decorrer noCentral-Park ouno Mónaco, ouno circuitodoEstoril.Masissoéimpossível.Ounão?
Ese houvesseem Lisboa um Circuito do Estoril?

Estoril-Portugal 4,2km
CiTY
TrACkS
FoRMuLA
A aplicação desenha um mapa do circuito deF1na cidadeonde
ousuárioestá,comamesmadistância,forma,etc.
The app draws a F1 circuit in the city
where the user is , with the same
distance , shape, etc. In each segment,
the user can see and hear trivia
about that part of the circuit.
cIRcUItO dO eSToRIl - pORtUGaL

The application recreates famous f1circuits
in the user’s city map.
A aplicação recria circuitosfamososda F1no mapa da cidadedo usuário.
cIRcUItO dO eSToRIl - pORtUGaL cIRcUItO dE mONzA- iTAlIA cIRcUItO dE iNTeRLaGOs - b rASiL

city tracks is not about f1. every week
new themes / city tracks are added.
MasaCity TracksnãoésóF1.Emcadasemana,umnovotemaéacrescentadoàaplicação.
100 yEArS oF mICkEY mOUsE 1sT dAY oF sUMmER jEDi rACe

SIGNYOURNAMEINACITYTRACK
CREATACITYTRACKWITHYOURFAVOURITECOMICHERO
earthdayiscoming-drawacitymap
drawacitytrackofyourcity’ssymbol
CREATACITYTRACKFORVALENTINE’SDAY
via social media, we'll ask the users to draw
and share their own city tracks.
NasRedesSociais,vamospedir aosusuáriosquefaçam epartilhem assuasprópriasCity Traks.

Obrigado por assistir.
thanks for watching.
www.facebook.com/jorge.teixeira
http://jorgeteixeira.branded.me
jorgetexx@gmail.com
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Jorge Teixeira, Creative Director