Digital marketing involves all aspects of promoting and selling products or services over the internet. It includes activities from deciding to sell a product through after-sales customer service. Digital marketing uses interactive technologies like websites, emails, online forums and mobile communications to connect consumers and sellers. It involves strategies like social media marketing, e-commerce, mobile marketing, content marketing, search engine optimization, and analytics. Digital marketing is important for global companies to stay competitive and offer customers what they need. It focuses on providing unique products and services, saving time and money for customers, building brands, and responding to technological advances. People who work in digital marketing promote their employer's products online, design websites and online communications, and work in social media and other

1. Digital
Marketing
JORGE EDUARDO RODRÍGUEZ

2. What is Digital Marketing?
Credito de Fotografia: mkhmarketing

3.  The e-marketing contains all the aspects related to the process of
promoting and selling a product or service over the Internet. It includes all
the activities that we carry out since it was decided to sell the product to
the after - sales or customer service.
Credit of
Photography:
SEO

4.  Digital marketing is a form of direct marketing which links consumers with
sellers electronically using interactive technologies like emails, websites,
online forums and newsgroups, interactive television, mobile
communications etcetera (Kotler and Armstrong, 2009).
Credits of
Photography:
Jon Lee Clark
Credits of
Photography:
Min TIC of
Colombia

5. • Social Media Plan (incluido el Community Management)
• Social Media Marketing (as same asSocial Commerce)
• eBusiness (incluide about eCommerce)
• Digital Publishing Suite (diseño, estrategias y medios)
• Mobile Marketing (as same as m-Commerce and SEO mobile)
• Electronic-Customer Relationship Managemen (e-CRM)
• Content Marketing (additional Content Curator)
• SEO / SEM
• WPO (Web Performance Optimization)
• Analytics Website

6. Why is important?
 Globalization has meant that all companies that want to continue to be
favored by consumers, become more competitive.
 For this, these companies have to offer what their customers need.

7.  Globalization has changed in part the principles under which we develop
business. Today market is the whole world and virtually there are buyers
for everything we can sell.
 The first thing to do is to better know the people who use the Internet, in
order to be able to sell them what they need, like and are accustomed to
buying.

8. Customers Online
 For Irene Capdevila, Classifies them in the following way:
the oversimplifying: They are those who seek convenience from start to
finish. They are the most attractive to traders segment, but also the most
challenging when serving

9. Surfers: They are connected Internet for several reasons:
explore, shop, seek information and entertainment, but they spend little time
in each domain.

10. The connectors: Are those relative newcomers on the internet and are
looking for reasons to use it. Often they use the network to communicate, to
connect with their children or grand-children

11. Good traders: are those they are looking for good deals. A place
appealing to them is that attracts them both rational and emotional level,
satisfying their need for competitiveness in the price, the excitation search
and desire for community.

12.  Routine: only half have made purchases on the net They visit a few
domains, usually news or financial sites, but spend almost twice as long as
the average number of users on a page.

13. Sports lovers: act similarly to routine, but focus on sports and entertainment
sites. They spend a few hours a month online and seek fresh, colorful and
interactive sites.

14. What is the focus of E-Marketin?
Electronic marketing is focused on providing to customer:
 Offer a unique product or service
 Save the consumer time and effort
 Save the consumer money or at least make shipment at a fair price
 Offer a unique experience
 Build strong brands
 Respond wisely to technological advances and customer demand

15. People who work…
 Other professionals such as web designers on advertising campaigns
 Works in marketing digital.
 Works in Social Media Marketing.
 Promote your employer's products, services or ideas online.
 Design and write e-communications like e-newsletters and text campaigns