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Brandemix Employer Branding
- 1. FOR  AWARENESS,  ENGAGEMENT  AND  BUSINESS  RESULTS Employer  Branding Employee  Communications
- 2. 2 Brandemix BRANDING ADVERTISING, MARKETING Â & Â PR CORPORATE Â COMMUNICATIONS DIGITAL Â & Â INTERACTIVE SOCIAL Â MEDIA MARKETING EMPLOYER Â BRANDING RECRUITMENT ADVERTISING
- 3. 3 About  Us Employer  Branding ⢠Strategy ⢠Brand  research ⢠EVP  development ⢠Brand  pillars/positioning ⢠Internal  brand  activation Creative  Development ⢠Planning,  executing  and  monitoring  specific  initiatives -digital,  print,  video,  experiential Implementation  and  Campaign  Management ⢠Global  recruitment  marketing   ⢠Tactical  on-Âdemand  media  planning,  ad  creation  and  global  placement ⢠Web/Social  Web ⢠Analytics/Metrics
- 5. 5 Founder  and  Chief  Brand  Officer ⢠Marketing,  employer  branding  and  recruitment ⢠Demonstrated  experience  defining  and  leveraging  employer  value  propositions  to  activate  Employer  Brands  ⢠Frequent  Author  and  Speaker  on  Employer  Branding  and  Social  Recruiting ⢠Judge  of  ERE  Creative  Excellence  Awards. ⢠Partners  with  Consumer  Agencies  to  support  joint  efforts
- 6. 6 Our  Philosophy:  One  Brand BRAND  PROMISE BRAND  EXPERIENCE BRAND  BELIEVERS ADVERTISING MARKETING INTERNAL COMMUNICATIONS HUMAN RESOURCES
- 7. 7 The  Employer  Brand  Architecture The  Employer  Brand  Architecture  is  the  result  of  a  thoughtful  examination  of  the  structure  and  culture  of  your  company,  from  vision  to  value  proposition.  ⢠The  employer  brand  vision  represents  the  ultimate  goal  of  the  work  being  done.  It  serves  as  the  foundation  for  four  culture  pillars  that  define  the  future  state,  and  differentiate  your  organizationâs  culture.  ⢠These,  in  turn,  lead  to  the employer  value  proposition,  the  internal  phrase  that  summarizes  the  work  and  benefits.  ⢠This  ladders  up  to  the  âroofâ  known  as  the  the  employer  brand  positioning  statement.  This  is  how  you  will  position  yourselves  in  the  market  externally. CULTURE  PILLARS POSITIONING STATEMENT EMPLOYER  BRAND  VISION EMPLOYER  VALUE  PROPOSITION
- 10. SAMPLES
- 17. 17 Onboarding
- 22. 22 Wellness
- 24. 24 Recruitment  Marketing  ⢠Strategic  Planning  /  Focus  Groups ⢠Media  Planning  /  Ad  Placement ⢠Direct  Marketing ⢠Event  Promotion/Scheduling ⢠Location  Media
- 26. 26 Job  Fairs
- 29. 29 BRANDING ⢠Brand  Research ⢠Research  Analysis ⢠Brand  Architecture ⢠Brand  Positioning ⢠Value  Proposition ⢠Brand  Activation ⢠Identity  Design ⢠Brand  Standard ADVERTISING,  MARKETING  &  PR ⢠Market  Research ⢠Strategy  Development ⢠Creative  Development ⢠Message  Testing ⢠Ad  Campaign  Development ⢠Media  Planning,  Buying  &  Placement ⢠Media  Relations ⢠Event  Marketing  &  Management CORPORATE  COMMUNICATIONS ⢠Benefit  Communications ⢠Corporate  Identity/Naming ⢠Change  Management ⢠Corporate  Social  Responsibility ⢠E-ÂLearning ⢠Internal  Communications ⢠Investor  Relations ⢠Presentations ⢠Training  Materials ⢠Training  Videos ⢠Wellness  Programs DIGITAL  &  INTERACTIVE ⢠App  Development ⢠Augmented  Reality ⢠Content  Management  Systems ⢠E-Âcommerce ⢠Interactive  Communications ⢠Mobile  Marketing ⢠SEO/SEM/PPC ⢠Sweepstakes ⢠Videos ⢠Website  Development SOCIAL  MEDIA  MARKETING ⢠Content  Management ⢠Fan  Page  Design ⢠Videos ⢠Contests ⢠Analytics ⢠Reputation  Management ⢠Training EMPLOYER  BRANDING ⢠Employer  Brand  Research ⢠Employer  Research  Analysis ⢠Employer  Brand  Architecture ⢠Employer  Brand  Positioning ⢠Employer  Value  Proposition ⢠Employer  Brand  Activation ⢠Employee  Engagement ⢠Onboarding  Programs ⢠Career  Sites RECRUITMENT  ADVERTISING ⢠College  Recruiting ⢠Diversity  Recruitment ⢠Employee  Referral  Programs ⢠Recruitment  Videos ⢠Media  Planning  &  Placement
Hinweis der Redaktion
- Event marketing for college recruitment along with the internal marketing of a rotational internist program that we helped sell to the hiring managers.