MASTERING THE SOCIAL MEDIA MARKETING MIX A workshop designed to help solo-preneurs & small biz owners to expand their audiences/clients through the Internet & Social Media. Led by Jon Leland, president & creative director ComBridges; Dean, New Marketing University. IF YOU ARE A SOLO-PRENEUR or SMALL BUSINESS OWNER ... chances are you are also your own marketing director & publicist. In today's complex multi-media world of Internet marketing, navigating your way through the maze of social media networks, YouTube videos, podcasting, blogging and email newsletters, you might find yourself "missing a few notes" or "dropping a few lines." 1 What is the best way to use the Internet to advance your career? Build audience? Gain new clients? 2 How do you garner attention amongst all the attention-seekers in your marketing space? 3 Do you have a brand identity and do you need one? 4 Where do you begin? 5 How do you navigate and leverage Facebook, Twitter, your website, related tools such as LinkedIn, ReverbNation, Google profile, Blogs, MySpace, YouTube, electronic press kits. email marketing sites (i.e., Constant Contact, MailChimp, Vertical Response, FanBridges), online press release distribution, etc. etc. 6 The "hits" just keep on happening and these trends are certain to continue to accelerate. NOW is the time to take a positive step and get a grip on these new dynamic opportunities to reach a larger audience.

1. Mastering the
Social Media Mix
JON LELAND
President & Creative Director, ComBridges.com
Dean, New Marketing University, NewMarU.com
This entire presentation is
© 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc.
All Rights Reserved.
Thursday, May 3, 12

2. Welcome!
Thanks to Linda!
Yes, I will send you a copy of these Slides
Yes, there will be a Break
Your ebook, “Internet Marketing: 8 Key
Concepts Every Business MUST Know”
is coming ‘real soon’
Thursday, May 3, 12

3. Agenda
The Water We Swim In SEO
Authentic Voice PPC Advertising
Relationship Building YouTube/Video
The Social Eco-System Facebook
Content Marketing How-to Demos
Leads & Funnel Process
Thursday, May 3, 12

4. This is Not...
A silver bullet
A get rich quick formula
One size fits all
Easy peazy...
“It’s always more complicated than you think it is.”
Thursday, May 3, 12

5. Workshop Purpose
To bridge the Grand Canyon Gap
between YOU and Web technologies
by showing how to use New Marketing
(social media & Internet media)
to build authentic, sustainable
online business relationships.
Thursday, May 3, 12

6. Objectives & Planning
“You Can’t Hit a Target You Can’t See,
and You Can’t See a Target You Don’t Have.”
— Zig Ziglar
What Are Your Objectives Today?
Thursday, May 3, 12

7. “The only constant is change.”
Thursday, May 3, 12

8. Less than 20 years!
Thursday, May 3, 12

9. The Water We Swim In
Understanding the Universal “Platform”
Thursday, May 3, 12

10. Take Action
“We always overestimate
the change that will occur
in the next two years, and
underestimate the change that
will occur in the next ten.
Don't let yourself be lulled
into inaction.”
— Bill Gates
Thursday, May 3, 12

11. Authentic Voice
Thursday, May 3, 12

12. Earned Media
“Permission marketing is the
privilege (not the right) of
delivering anticipated, personal
and relevant messages to people
who actually want to get them.”
— Seth Godin
Thursday, May 3, 12

13. “Word of mouth is the original form of social media...
Remarkable things get remarked about.”
— John Moore, WOMMA
Thursday, May 3, 12

14. Thursday, May 3, 12

15. Exercise:
What is Your Compelling Promise?
Does Your “Authentic Voice” Resonate?
Thursday, May 3, 12

16. “The easiest customers to get
are almost never the best ones.”
— Seth Godin
Thursday, May 3, 12

17. Relationship Building
Thursday, May 3, 12

18. How to Create Connection
Be Exceptional
Sustainable Relationship Building:
“Lead with Value”
Share High Quality, Valuable Content
(“80-20 Rule” of value vs promotion)
Thursday, May 3, 12

19. Your Social Media
Eco-System
Thursday, May 3, 12

20. The Social Graph
The Marriage of
Search & Social
Examples:
Klout.com
Summify via Wikipedia
Zite
Thursday, May 3, 12

21. Two Kinds of Pull Dynamics
Thursday, May 3, 12

22. NEXT GENERATION WORD-OF-MOUTH
Connect with Brand Advocates & Influencers to
Create “A Tribal Wave” of Social Recommendations
Thursday, May 3, 12

23. Attract to Your In-Bound Marketing Hub
Thursday, May 3, 12

24. Beyond the
What Happens Next?
Thursday, May 3, 12

25. Beyond the
“Activate Your Fans.
Don’t Just Collect Them Like Baseball Cards.”
— Jay Baer
Thursday, May 3, 12

26. Only the Beginning...
Thursday, May 3, 12

27. Keep Your Goal In Mind
Thursday, May 3, 12

28. Create a Relationship Building Strategy
Thursday, May 3, 12

29. © 2012 Infusionsoft
“A failure to plan is a plan to fail.”
Thursday, May 3, 12

30. Be Willing to Experiment
Thursday, May 3, 12

31. Content Marketing
Pathways to Permission. Avenues to Authority.
Thursday, May 3, 12

32. Digital Content = A New Media World
Thursday, May 3, 12

33. Establish Authority
The EBook Explosion
Free Downloads
Revenue Opportunity
John Locke: “How I Sold 1 Million eBooks in 5 Months”
Blogs, Vlogs & Podcasts
Video via YouTube++
Webinars & SlideShare
Live & Virtual Events
by Ann Handley of MarketingProfs.com
(use Facebook & LinkedIn)
Thursday, May 3, 12

34. Lead Capture & Nurturing
Thursday, May 3, 12

35. Lead Capture
Play with “Personas”
Create Goals for Each Type of Lead
Offer Incentives Customized for Each Type of Lead
Thursday, May 3, 12

36. Lead Nurturing
Targeted Sequences
Automated Follow-Up
Integrated CRM
Thursday, May 3, 12

37. SEO
Search Engine Optimization
Thursday, May 3, 12

38. New Access to New Niches
Thursday, May 3, 12

39. Long Tails Keywords Are More Effective
Thursday, May 3, 12

40. SEO: Beyond the SERP
SEO Meets Social Media
YouTube Search
Search, Plus Your World
Google+
http://www.youtube.com/watch?v=8Z9TTBxarbs
Tweets, LinkedIn, et. al.
Thursday, May 3, 12

41. Understanding Key Concepts
Keywords: Mission Critical
Points of Focus
The Gospel of Relevance
Pros & Cons
of “The Long Tail” >
Thursday, May 3, 12

42. Keyword Research
Google Keyword Tool
Do It Yourself vs
Professional Help
Software:
WordTracker
Keyword Discovery
Market Samurai
Thursday, May 3, 12

43. Component 1 of 2: On-Page Factors
HTML Web Page
Components
Title & Description
Meta Tags
Headlines & Sub-Heads
Body Text
(Keyword Density)
Thursday, May 3, 12

44. Component 2 of 2: Off-Page Factors
Link Equity & Authority
Building
‘Referral Networks’
via Wikipedia
Thursday, May 3, 12

45. Pay-Per-Click Advertising
“PPC”
Thursday, May 3, 12

46. Accountability Comes to Advertising
Thursday, May 3, 12

47. Astounding Value Per Lead
and Interactive...
Thursday, May 3, 12

48. Highly Targeted & Relatively Easy
Web-Based Software Apps
Budgets Are Easy to Control
Launch & Learn
Valuable Feedback & Market Research
(Tim Ferris, “Four Hour Work Week”)
Thursday, May 3, 12

49. PPC Ad Channels
Google AdWords — Keyword Driven
Facebook Ads — Profile Attribute Driven
LinkedIn Ads — Geo-targeted, even more specific criteria
Video Ads on YouTube — Context/Clip Specific Option
Thursday, May 3, 12

50. The Video Revolution
Thursday, May 3, 12

51. Video is Now a ‘Must Have’
The Medium of the Web is Morphing:
Video is Part of “The Visual Web”
(i.e. Instagram/Pinterest/Tumblr)
YouTube is the #2 Search Engine
Relationship Building Loves Virtual “Eye-to-Eye” Contact
Thursday, May 3, 12

52. What Makes an Effective Video?
A Well-Optimized Channel (SEO)
Authentic Voice
Leading with Value
A Regular, Sustainable Frequency
Reasonable Production Values
Thursday, May 3, 12

53. Video Production Tips
Audio
If You Must with Flip/Phone, Get Subject Close
Lighting (Avoid Back-Lighting)
Add Graphic Components
Tell A Story
Keep It Under 2-Minutes
Thursday, May 3, 12

54. Facebook
Thursday, May 3, 12

55. The #1 Internet Destination
Thursday, May 3, 12

56. A New Über-Social Web
Profiles vs. Pages
example: http://www.facebook.com/combridges.fb
“Likes” — What Happens Next?
Tell Stories with Pictures & Videos
Engagement via iFrames: Lead Capture & More
App tip: GroSocial.com
Thursday, May 3, 12

57. How-to Demo
Thursday, May 3, 12

58. “How Do Dey Do Dat?”
Time Management
Editorial Planning & Frequency
Buffer, HootSuite & Auto-Tweets
Anatomy of a Post: Blog, FB, LI, Twitter, YT
(multi-action clip board)
Twitter Lists & Paper.li
Email signatures including Gmail via WiseStamp & Rapportive
See Free Guidebook!
Thursday, May 3, 12

59. Twitter
Thursday, May 3, 12

60. An Arena of Immediate Action
Thursday, May 3, 12

61. Micro, Mobile & Highly Interactive
Listening
Powerful Prospecting
Leverage Lists
Social graph development
Thursday, May 3, 12

62. LinkedIn
Thursday, May 3, 12

63. Professional Networking
Powerful “Executive Search”
Promote Events
Participate Appropriately in Groups
Thursday, May 3, 12

64. Success in Small Steps
“It’s not a choice
between success and failure
in living the dream,
it’s a choice, today,
between a tiny step
and no step.”
— Steve Chandler
Thursday, May 3, 12

65. Thank You!
New ComBridges “Success” Packages ($1,700 savings)
Special Savings for Four-Part Online Course
Subscription Options for “Wonderful” ENews & NewMarU
Your Feedback Please!
Testimonials are ALWAYS Welcome ;)
Thursday, May 3, 12

66. Thank You!
ComBridges.com
NewMarU.com
LindaKosut.com
Thursday, May 3, 12