Presentation at Web Analytics Wednesday, Cambridge, MA

1. Targeting Strategy: Crawl, Walk, Run

2. Creating Marketing Solutions
•Understand User Intent Affinity
•Use Advanced Technologies to Deliver
Relevance
•Test, Target Optimize
Emerging Marketing
Marketing
Technology
RAMP ROI

3. Post-Click
•Optimized Landing pages
•Site Optimization
•Application Design Development
Pre-Click
•Adplications (Intelligent Ad Units)
•Video Rich Media Search Ads

4. Personalization Targeting Roadmap
• Build Segments
Affinities
• Hypothesize
Relevance
• Create Develop
• Test Validate
• Monitor

5. Segments: Thick Slices = High Impact