1. History of Television
Advertisements
Jo Joyce

2. Television advertisements were
created to make a profit and to
cover the costs of the shows
being aired on the specific
channel the advertisement is on.
TV advertisements are great for
promoting products and raising
awareness.

3. When & Where did it start?
The worlds first TV advertisement
broadcasted on July 1st, 1941, for
Bulova the watchmakers – they paid $9
for a placement on the New York
station WNBT, prior a baseball game
was aired. The advertisement lasted
for 1- seconds and presented a image
of a clock superimposed on the map of
the US, the voice-over said “American
runs on Bulova time”. -
https://www.youtube.com/watch?v=lsjc2
uDi1OI

4. Even though the first ever
commercial was in America…
Greece and Egypt were the first
ones to discover TV
advertising.

5. • 1941 – Bulova advertisement
• 1948 – This was the year that
television advertisements began to
take center stage
• 1955 – First UK advertisement (next
slide)
• 1960 – Philippines broadcasted their
first advertisement, for Tide
detergent powder.
• Early 1990’s - advertising on TV was
only affordable for large companies
willing to make a significant
investment – however, the access to
desktop video allowed smaller and
local companies to produce their own
advertisements to air on local cable
TV.

6. UK’s first ever TV
advertisement
The first advertisement to air on
television was for Gibbs S.R.
toothpaste, in 1955. -
https://www.youtube.com/watch?v=ucrqR
srNKW8
This advert was 70 seconds long and
had constant commentary in the
background – which was very in depth,
using scientific words that the
audience may not have comprehended.

7. Different Style of
Advertising
• Broadcast Advertising – Television,
Radio and the internet
• Covert Advertising – Advertising in
movies
• Surrogate Advertising – Advertising
Indirectly
• Public Service Advertising-
Advertising for social causes
• Celebrity Advertising – Using
celebrities to advertise.

8. Some of the all time best
selling TV advertisement
Guinness Advert 1998 -
https://www.youtube.com/watch?v
=Y9znA_dwjHw
Cadbury Gorilla Advert 2007 -
https://www.youtube.com/watch?v
=Wy52yueBX_s

9. Most Expensive Advert
One of the most expensive adverts
was one made by Chanel – it cost
$33 million on a 2 minute
commercial in 2004, featuring
actress Nicole Kidman who was
paid $3million to be in the
commercial and was directed by
Baz Lurhrmann.
https://www.youtube.com/watch?v=n
foMbir_Qd4

10. Average Costs
• Producing a film TV commericial - - £10,000 -
£100,000
• Animated TV Advert – Less than £5000
• The most expensive time to show an advert is
during the Superbowl in America. There are over 90
million viewers turning in to watch it and for an
advert spot, this could cost millions of dollars.
• In the UK it is considerably cheaper than in the
US, the current record for an advertising slot on
British terrestrial television is quoted at being
£250,000 for a 30 second slot during the 2010
series of Britain’s Got Talent – however it should
be noted that it is expected to be cheaper as the
UK has a much lower population

11. Best time to advertise
• In the UK the ‘peak time’ is
6pm – 11pm (most expensive
time), between these times, it
is popular with families – then
after 8pm is when more ‘adults’
watch television. It’s
important to run your advert to
your target audience at least 5
to 7 times a day.

12. Advertising Standards
Authority
This authority is UK’s independent
regulator of advertising across all
media. They apply the advertising
codes, which are written by the
Committees of Advertising Practice.
This includes on acting on complaints
that have been made and proactively
checking the media to enable any
misleading, harmful or offensive
advertisements. - - It is possible
for advertisements to get banned.