Questions to ask, and checks to make when it comes to your digital marketing.

1. HAVE YOU HAD YOUR 5 A DAY?

2. YOUR 5 A DAY CHALLENGE! These 5 challenges will help you understand where you are today… … if you want answers, or clarifications, then please contact: 01962 605 000 For Many Happy Returns

3. AVOID A WIPEOUT

4. No.1 – CONVERSION RATE? The MOST important value, without it, you’ll never know what will be profitable for you Many Happy Returns to You

5. CONVERSION RATE AVERAGES Consumer sites – 2.5% Business to Business – 1% Niche sites (low competition) – 5% How does your site compare? Conversion Rate is Crucial

6. No.2 – MEASURES? Do you have analytics? How frequently do you use it? Have you setup ‘goals’? Do you tag all emails and adverts? Do you measure your results? Many Happy Returns of the Day

7. MEASURED WARNING SIGNS Bounce rate over 40% Time on site under 1 minute Conversion rate under 1% Repeat visits under 20% Does Your Site Come Unstuck?

8. IT’S NO YOLKING MATTER!

9. No.3 – OPTIMISED FOR SEO? Do you have good rankings? On search terms with high traffic? Does SEO give 25%+ of visitors? Do you know what your homepage title is? For Many Happy Returns

10. YOUR SEO ‘FAILS’ IF YOU… Only rank for your brand name Only rank for low-traffic terms Are spending for noincrease in visits Are spending more than is returned to you Found or Found Out?

11. No.4 – SEEING GROWTH? Are you using PPC on Yahoo & Bing? Are you reaching Google display & Doubleclicknetworks? Are you building an email list? Do you have CRM in place? Many Happy Returns of the Day

12. DOUBLE TRADE EVERY YEAR! Grow your PPC Grow advertising reach Build your email lists Remarket to visitors AND customers If you’re static, you’re being overtaken. Expand and Extend

13. GOT THAT SINKING FEELING?

14. No.5 – GETTING THE RETURN? Do you have a regular revenue report? Does it cover all costs and spend? Do you split out different activities? Do you track both email and phone conversions? Many Happy Returns to You

15. BE MORE DEMANDING! Expect your website to convert Push your marketing to perform Measure every digital activity engaged Optimise, and again, and again Performance = Pushing the Limits

16. PREPARE

17. TUNE

18. OPTIMISE

19. PERFORM

20. ABOUT ERGO DIGITAL We are 100% focused on generating returns for all clients. Can we help? Call 01962 605 000 and find out for yourself! Get an Unfair Advantage