SlideShare ist ein Scribd-Unternehmen logo

Expert Brand Positioning using Social Media

•Als PPTX, PDF herunterladen•
•
Johnny Beirne
Johnny Beirne
BusinessTechnologie
1 von 13
Expert Brand Positioning
Background
Lessons Learned • Background does not define destination • Everything that happens, contributes • Passion & Perseverance • Want & Decision
Social Media Expert Brand Positioning
Social Media BEFORE NOW In the audience Have an audience
Primary Social Networks
Where to Start
Where to Start • Connect • Converse • Contribute • Create • Customise • Convince • Convert
Conversation Marketing • Join Conversations • Lead Conversations • Add Value • Network - Network Marketing • Be Controversial • Establish Authority & Expert Position
Content Marketing • Content Creation – You message, thoughts, opinions, activity, audio, videos • Content Curation – Relevant news, events, discussions, thought leaders, videos – Mention Marketing – Google.com/Alerts | Google.com/Reader – Podcasts, Audio Books • Try before they buy
Social Capital • Free Employees for Sales & Marketing • Research, Knowledge, Events • Your are just 2.5 people away from transformation • Evangelists
Cost • Website Domain .com €10 .ie €30 • Website Hosting €60 per annum • Profile Photo €100 • 60 Second Video €100 • Customised WordPress Blog €200 • Social Network Profiles Time • Start-up Cost ~€500
Thank You .com

Empfohlen

test seo presentation
test seo presentationtest seo presentation
test seo presentation
jalaniz
 
Samurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
Samurai Venture Summit - Ray Grieselhuber, CEO of GinzametricsSamurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
Samurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
DemandSphere
 
Buzz Builders Presents Facebook Timeline Updates and Business Tips
Buzz Builders Presents Facebook Timeline Updates and Business TipsBuzz Builders Presents Facebook Timeline Updates and Business Tips
Buzz Builders Presents Facebook Timeline Updates and Business Tips
Dave Meyer
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise Brokers
Paul Segreto
 
Facebook Groups for Real Estate Professionals
Facebook Groups for Real Estate ProfessionalsFacebook Groups for Real Estate Professionals
Facebook Groups for Real Estate Professionals
West USA Realty
 
Sps Event NYC 2015 Office 365 Blogs 101
Sps Event NYC 2015 Office 365 Blogs 101Sps Event NYC 2015 Office 365 Blogs 101
Sps Event NYC 2015 Office 365 Blogs 101
Nicolas Georgeault
 
Week 2 learnings
Week 2 learningsWeek 2 learnings
Week 2 learnings
Paul Hayes
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
Jami Beaton Eidsvold
 

Empfohlen

test seo presentation
test seo presentationtest seo presentation
test seo presentation
jalaniz
 
Samurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
Samurai Venture Summit - Ray Grieselhuber, CEO of GinzametricsSamurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
Samurai Venture Summit - Ray Grieselhuber, CEO of Ginzametrics
DemandSphere
 
Buzz Builders Presents Facebook Timeline Updates and Business Tips
Buzz Builders Presents Facebook Timeline Updates and Business TipsBuzz Builders Presents Facebook Timeline Updates and Business Tips
Buzz Builders Presents Facebook Timeline Updates and Business Tips
Dave Meyer
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise Brokers
Paul Segreto
 
Facebook Groups for Real Estate Professionals
Facebook Groups for Real Estate ProfessionalsFacebook Groups for Real Estate Professionals
Facebook Groups for Real Estate Professionals
West USA Realty
 
Sps Event NYC 2015 Office 365 Blogs 101
Sps Event NYC 2015 Office 365 Blogs 101Sps Event NYC 2015 Office 365 Blogs 101
Sps Event NYC 2015 Office 365 Blogs 101
Nicolas Georgeault
 
Week 2 learnings
Week 2 learningsWeek 2 learnings
Week 2 learnings
Paul Hayes
 
Smarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media MarketingSmarty Social Media: New Rules of Social Media Marketing
Smarty Social Media: New Rules of Social Media Marketing
Jami Beaton Eidsvold
 
Simple Steps for a better you
Simple Steps for a better youSimple Steps for a better you
Simple Steps for a better you
Debidutta
 
Edu plan 2019 h
Edu plan 2019 hEdu plan 2019 h
Edu plan 2019 h
Gordon Kraft
 
Personal Branding (improved version - for JADE)
Personal Branding (improved version - for JADE)Personal Branding (improved version - for JADE)
Personal Branding (improved version - for JADE)
Leo Exter
 
Challenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow itChallenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow it
Personal Branding Agency / OÜ Persoonibrändi Agentuur
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startups
Malcolm Gordon
 
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
Vivek Chawla
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
Hannah Morgan
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
Blog Atlantic
 
Transcending Geography and Generations with Social Media
Transcending Geography and Generations with Social MediaTranscending Geography and Generations with Social Media
Transcending Geography and Generations with Social Media
Cheryl McKinnon
 
IT Leadership Branding
IT Leadership BrandingIT Leadership Branding
IT Leadership Branding
Jeffrey Hurley
 
Edu plan i 2019
Edu plan i 2019Edu plan i 2019
Edu plan i 2019
Gordon Kraft
 
Better Living Social Media presentation
Better Living Social Media presentationBetter Living Social Media presentation
Better Living Social Media presentation
betterliving
 
Social Media Strategy Plan for Tacoma Maritime Fest
Social Media Strategy Plan for Tacoma Maritime FestSocial Media Strategy Plan for Tacoma Maritime Fest
Social Media Strategy Plan for Tacoma Maritime Fest
University Washington Tacoma
 
Kick off meeting presentation
Kick off meeting presentationKick off meeting presentation
Kick off meeting presentation
Isidro Sid Calayag
 
The Future of Digital Marketing Survey Results
The Future of Digital Marketing Survey ResultsThe Future of Digital Marketing Survey Results
The Future of Digital Marketing Survey Results
Mondo
 
The Future Of Digital Marketing: Brand Communities
The Future Of Digital Marketing: Brand CommunitiesThe Future Of Digital Marketing: Brand Communities
The Future Of Digital Marketing: Brand Communities
Digital Vidya
 
9 Ways to Empower Your Employees
9 Ways to Empower Your Employees9 Ways to Empower Your Employees
9 Ways to Empower Your Employees
Adam Toporek
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
Michael Spencer
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
Beyond
 
The Paradox of Exceptional Marketing
The Paradox of Exceptional MarketingThe Paradox of Exceptional Marketing
The Paradox of Exceptional Marketing
Rand Fishkin
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
jonloomer
 
How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Guy Kawasaki
 

Weitere ähnliche Inhalte

Was ist angesagt?

Challenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow itChallenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow it
Personal Branding Agency / OÜ Persoonibrändi Agentuur
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
Blog Atlantic
 

Was ist angesagt? (11)

Simple Steps for a better you
Simple Steps for a better youSimple Steps for a better you
Simple Steps for a better you
 
Edu plan 2019 h
Edu plan 2019 hEdu plan 2019 h
Edu plan 2019 h
 
Personal Branding (improved version - for JADE)
Personal Branding (improved version - for JADE)Personal Branding (improved version - for JADE)
Personal Branding (improved version - for JADE)
 
Challenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow itChallenge accepted: how to create an awesome team and grow it
Challenge accepted: how to create an awesome team and grow it
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startups
 
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
Start a Developer Group and take TrailheaDX Home With You! (TDX'17)
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
 
Meet the Social Leaders - Moncton
Meet the Social Leaders - MonctonMeet the Social Leaders - Moncton
Meet the Social Leaders - Moncton
 
Transcending Geography and Generations with Social Media
Transcending Geography and Generations with Social MediaTranscending Geography and Generations with Social Media
Transcending Geography and Generations with Social Media
 
IT Leadership Branding
IT Leadership BrandingIT Leadership Branding
IT Leadership Branding
 
Edu plan i 2019
Edu plan i 2019Edu plan i 2019
Edu plan i 2019
 

Andere mochten auch

Better Living Social Media presentation
Better Living Social Media presentationBetter Living Social Media presentation
Better Living Social Media presentation
betterliving
 
SOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with BusinessesSOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with Businesses
NicoleElmore.com
 

Andere mochten auch (20)

Better Living Social Media presentation
Better Living Social Media presentationBetter Living Social Media presentation
Better Living Social Media presentation
 
Social Media Strategy Plan for Tacoma Maritime Fest
Social Media Strategy Plan for Tacoma Maritime FestSocial Media Strategy Plan for Tacoma Maritime Fest
Social Media Strategy Plan for Tacoma Maritime Fest
 
Kick off meeting presentation
Kick off meeting presentationKick off meeting presentation
Kick off meeting presentation
 
The Future of Digital Marketing Survey Results
The Future of Digital Marketing Survey ResultsThe Future of Digital Marketing Survey Results
The Future of Digital Marketing Survey Results
 
The Future Of Digital Marketing: Brand Communities
The Future Of Digital Marketing: Brand CommunitiesThe Future Of Digital Marketing: Brand Communities
The Future Of Digital Marketing: Brand Communities
 
9 Ways to Empower Your Employees
9 Ways to Empower Your Employees9 Ways to Empower Your Employees
9 Ways to Empower Your Employees
 
Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
The Paradox of Exceptional Marketing
The Paradox of Exceptional MarketingThe Paradox of Exceptional Marketing
The Paradox of Exceptional Marketing
 
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't UsingThe 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using
 
How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social Media
 
The Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead GenerationThe Who What Where When And Why Of Social Media Lead Generation
The Who What Where When And Why Of Social Media Lead Generation
 
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
 
7 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 20177 Content Marketing Trends That Matter in 2017
7 Content Marketing Trends That Matter in 2017
 
Get People to Open your Emails
Get People to Open your EmailsGet People to Open your Emails
Get People to Open your Emails
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
SOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with BusinessesSOCIAL MEDIA - Connecting the World with Businesses
SOCIAL MEDIA - Connecting the World with Businesses
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs120 Awesome Marketing Stats, Charts and Graphs
120 Awesome Marketing Stats, Charts and Graphs
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media Team
 

Ähnlich wie Expert Brand Positioning using Social Media

Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
Everest Institute
 

Ähnlich wie Expert Brand Positioning using Social Media (20)

Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
 
Strengths Based Brand Building Slideshare
Strengths Based Brand Building SlideshareStrengths Based Brand Building Slideshare
Strengths Based Brand Building Slideshare
 
Manufacturers need to sell, too!
Manufacturers need to sell, too!Manufacturers need to sell, too!
Manufacturers need to sell, too!
 
Asm cexpanded7steps
Asm cexpanded7stepsAsm cexpanded7steps
Asm cexpanded7steps
 
You Wrote It, Now Promote It!
You Wrote It, Now Promote It!You Wrote It, Now Promote It!
You Wrote It, Now Promote It!
 
Effective blogging for your business june 2012
Effective blogging for your business june 2012Effective blogging for your business june 2012
Effective blogging for your business june 2012
 
Beginning Social Media Marketing Workshop
Beginning Social Media Marketing WorkshopBeginning Social Media Marketing Workshop
Beginning Social Media Marketing Workshop
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
 
Ecademy Presentation
Ecademy PresentationEcademy Presentation
Ecademy Presentation
 
Social Selling by Nurturing - Your Personal Brand & Professional Network
Social Selling by Nurturing - Your Personal Brand & Professional NetworkSocial Selling by Nurturing - Your Personal Brand & Professional Network
Social Selling by Nurturing - Your Personal Brand & Professional Network
 
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
 
RISE 2011 Presentation: Referral Engine + Local Search
RISE 2011 Presentation: Referral Engine + Local SearchRISE 2011 Presentation: Referral Engine + Local Search
RISE 2011 Presentation: Referral Engine + Local Search
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool Kit
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Future's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredFuture's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewired
 
Social Media and Your Career
Social Media and Your CareerSocial Media and Your Career
Social Media and Your Career
 
Winlistingslinkin HSA
Winlistingslinkin HSAWinlistingslinkin HSA
Winlistingslinkin HSA
 
Winning Listings and Converting Buyers on LinkedIn
Winning Listings and Converting Buyers on LinkedInWinning Listings and Converting Buyers on LinkedIn
Winning Listings and Converting Buyers on LinkedIn
 
Social media for business
Social media for businessSocial media for business
Social media for business
 

Mehr von Johnny Beirne

Mehr von Johnny Beirne (20)

How to price your ONLINE course
How to price your ONLINE courseHow to price your ONLINE course
How to price your ONLINE course
 
How to generate a second income from your expertise by creating an online course
How to generate a second income from your expertise by creating an online courseHow to generate a second income from your expertise by creating an online course
How to generate a second income from your expertise by creating an online course
 
What is Search Engine Optimisation?
What is Search Engine Optimisation?What is Search Engine Optimisation?
What is Search Engine Optimisation?
 
Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15
Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15
Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15
 
Earning with eLearning - Course Creation and Learning Management System, Thin...
Earning with eLearning - Course Creation and Learning Management System, Thin...Earning with eLearning - Course Creation and Learning Management System, Thin...
Earning with eLearning - Course Creation and Learning Management System, Thin...
 
Digital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar SlidesDigital Marketing Strategy that works - Webinar Slides
Digital Marketing Strategy that works - Webinar Slides
 
Facebook Changes 2014 - Webinar Slides
Facebook Changes 2014 - Webinar SlidesFacebook Changes 2014 - Webinar Slides
Facebook Changes 2014 - Webinar Slides
 
Education Based Marketing with Johnny Beirne
Education Based Marketing with Johnny BeirneEducation Based Marketing with Johnny Beirne
Education Based Marketing with Johnny Beirne
 
Selling with PayPal - Roscommon Business Network
Selling with PayPal - Roscommon Business NetworkSelling with PayPal - Roscommon Business Network
Selling with PayPal - Roscommon Business Network
 
Tips on setting up and using PayPal
Tips on setting up and using PayPalTips on setting up and using PayPal
Tips on setting up and using PayPal
 
Social Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise BoardSocial Media Marketing Course with Laois County Enterprise Board
Social Media Marketing Course with Laois County Enterprise Board
 
Increase Sales with Email Marketing
Increase Sales with Email MarketingIncrease Sales with Email Marketing
Increase Sales with Email Marketing
 
Leitrim Business Network Presentation by Leitrim Development Company
Leitrim Business Network Presentation by Leitrim Development CompanyLeitrim Business Network Presentation by Leitrim Development Company
Leitrim Business Network Presentation by Leitrim Development Company
 
Pros & Cons of hiring a Virtual Assistant
Pros & Cons of hiring a Virtual AssistantPros & Cons of hiring a Virtual Assistant
Pros & Cons of hiring a Virtual Assistant
 
Roscommon Business Network - 5 Essentials of Sales - Gertrude Drury
Roscommon Business Network - 5 Essentials of Sales - Gertrude DruryRoscommon Business Network - 5 Essentials of Sales - Gertrude Drury
Roscommon Business Network - 5 Essentials of Sales - Gertrude Drury
 
Leitrim Business Network Presentation - Bullet Online Accounting and Payroll ...
Leitrim Business Network Presentation - Bullet Online Accounting and Payroll ...Leitrim Business Network Presentation - Bullet Online Accounting and Payroll ...
Leitrim Business Network Presentation - Bullet Online Accounting and Payroll ...
 
Increase Sales with Facebook - 30 Tips in 30 Minutes
Increase Sales with Facebook - 30 Tips in 30 MinutesIncrease Sales with Facebook - 30 Tips in 30 Minutes
Increase Sales with Facebook - 30 Tips in 30 Minutes
 
Business Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image MattersBusiness Networking Workshop September 2013 - Frances Jones - Image Matters
Business Networking Workshop September 2013 - Frances Jones - Image Matters
 
Roscommon WINDOW Project
Roscommon WINDOW ProjectRoscommon WINDOW Project
Roscommon WINDOW Project
 
Setting up an online shop - Boles of Boyle Casestudy
Setting up an online shop - Boles of Boyle CasestudySetting up an online shop - Boles of Boyle Casestudy
Setting up an online shop - Boles of Boyle Casestudy
 

Kürzlich hochgeladen

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 

Kürzlich hochgeladen (20)

Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 

Expert Brand Positioning using Social Media

  • 3. Lessons Learned • Background does not define destination • Everything that happens, contributes • Passion & Perseverance • Want & Decision
  • 5. Social Media BEFORE NOW In the audience Have an audience
  • 8. Where to Start • Connect • Converse • Contribute • Create • Customise • Convince • Convert
  • 9. Conversation Marketing • Join Conversations • Lead Conversations • Add Value • Network - Network Marketing • Be Controversial • Establish Authority & Expert Position
  • 10. Content Marketing • Content Creation – You message, thoughts, opinions, activity, audio, videos • Content Curation – Relevant news, events, discussions, thought leaders, videos – Mention Marketing – Google.com/Alerts | Google.com/Reader – Podcasts, Audio Books • Try before they buy
  • 11. Social Capital • Free Employees for Sales & Marketing • Research, Knowledge, Events • Your are just 2.5 people away from transformation • Evangelists
  • 12. Cost • Website Domain .com €10 .ie €30 • Website Hosting €60 per annum • Profile Photo €100 • 60 Second Video €100 • Customised WordPress Blog €200 • Social Network Profiles Time • Start-up Cost ~€500
  • 13. Thank You .com