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managing marketng channels
1.
Chapter 15 Managing
Marketing Channels
2.
3.
4.
5.
Slide 15-8 FIGURE
15-A Types of Intermediaries
6.
Slide 15-10 FIGURE
15-2 How intermediaries improve exchange efficiencies
7.
IV. Channel
Structure Decisions
8.
9.
Slide 15-15 FIGURE
15-4 Examples of direct and indirect channels
10.
11.
12.
13.
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