This document summarizes a presentation on whether nonprofits should use Snapchat. It discusses what Snapchat is, its popularity among millennials, and some key factors nonprofits should consider, such as whether their target audiences use Snapchat, if they have the bandwidth to manage another social channel, and how they can add value without interrupting users. The presentation aims to help nonprofits determine if Snapchat is a good platform for their organization.

1. ShouldYour
Nonprofit Use
Snapchat?

2. Format:
• 15 minute presentation
• 15 of live Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available nextTuesday
• Download the slides now (if you want)
Take notes
• Use class worksheet on next slide
• Or make your own
Trouble with the audio?
Select telephone and dial in. The number
will be displayed when selected.
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?

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Notes: Action items:
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?

4. ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
What is
Snapchat?
Snapchat is a mobile app that lets users send pics and
videos that disappear within seconds of being viewed.

5. ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Snapchat by the numbers:
Launched in 2011
100 million users
6 billion video views every day
86% of Snapchat’s users fall into the 13 – 37 age range
$100k = minimum ad budget
What is
Snapchat?

6. ShouldYour Nonprofit Use Snapchat?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Why users love Snapchat:
Creative self-expression
Be here now
Forget the everlasting persona
What is
Snapchat?

7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Ok, but should your
nonprofit use Snapchat?

8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Are your people on
Snapchat?
Millennials

9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Are your people on
Snapchat?
Millennials

10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Do you have the
bandwidth?
YASN to manage…

11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
How will you
add value?
Without interrupting

12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
How healthy is
your horse?

13. Get access to previous training sessions
Get access to the Hump Day archives:
http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?

14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
ShouldYour Nonprofit Use Snapchat?
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Make-a-Wish Foundation, ALS Worldwide, and more…
About John: