14. What is tactical transparency? â If Microsoft â a company that is somewhat controlling and secretive âcan embrace the risks and uncertainties associated with letting people blog without filtering, then maybe everybody can.â -- Chris Anderson
15. â When you recognize that with transparency comes airing some of your dirty laundry and with that dirty laundry comes peopleâs perception that youâre being open and honest, then you have to be comfortable in saying things in public that may be misinterpreted or misunderstood or used by your enemies. And thatâs a scary process but thatâs how you get to authenticity.â -- Chris Anderson
37. â My feelings are that [Even] if you donât provide a blog, or something like it for your company, people are going to talk about you and your products so why not provide them an environment where people can talk in front of you and not behind you. Iâd rather you yelled at me directly than behind my back; this way I can at least explain where Iâm coming from.â -- Cindi Bigelow
42. â Transparency is just another way to be willing to engage with the marketplace. I donât just sell to my customers, I love my customers, I embrace my customers and ask them to embrace me, I ask them for their insights and input. As a result, the products we build become assets of those communities. Somebody who feels part of a community is going to be a much more aggressive evangelist for our products than someone who just paid $29.95 for it at a big-box retailer.â