Marketing with blogs presentation at the New England XPO for business. If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies’ best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This session talks to business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. Speaker Information John Cass, Author, Strategies and Tools for Corporate Blogging & Director of Marketing, ideaLaunch (http://www.ideaLaunch.com) John Cass, author of “Strategies & Tools for Corporate Blogging,” researches the impact of social media and search technologies on business. He was previously Director of Marketing at 48hourprint.com, Director of Blogging Strategies at Backbone Media, and President of the Boston AMA. He is a Research Fellow with the Society for New Communications Research. He advises business executives on how to integrate social media into their business. Seminar Location And Time Event: New England Xpo 2009 Location: A/M2 - Room #7 Time: 1:45 pm - 2:30 pm

1. John Cass, Director of Marketing, ideaLaunch Marketing with Corporate Blogs: Customers are willing to talk if you are willing to listen

2. Today’s Agenda

3. Today’s Agenda

4. Today’s Agenda

9. Group Conversation

18. A little about the SEO side of things

19. Google Sponsored & Organic

20. Keywords Your Audience Uses

21. Indexable Site

22. Links From Sites With Keywords Your Audience Uses

23. Blogs Are Perfect For How The Eco-System Of the Web Works

24. Blogs Are Not Just About Compelling Content

25. Blogging Infrastructure

28. PR Blogging Community

29. Nokia N90 Blogger Relations Blog

30. Dell Hell

33. Twitter Blog Sustain Evangelists, Sustain the Community

34. Blogger Relations Tactics