1. Analysing Print & E-Media
A-Level Media

2. In this lesson we will…
• Go through your mock exam feedback and set
targets for improvement
• Review processes and terms for analysing print
and e-media products (take notes!)
• Apply process and terms to 2 examples
• Apply process and terms to your own examples

3. Mock Exam Feedback
Section A:
• Have a structure for your note taking during viewings
• Underline key points in questions and supporting text
• Use supporting text and reference in your responses
• Make detailed reference to the micro features (this was
a major issue and lost a lot of people a lot of marks)
• Don't repeat the same point over and over - move on
• Make sure you discuss logos and text when looking at
brand values

4. Mock Exam Feedback
• Section B:
• Answer the question - refer back to it throughout (most people
were just describing their case studies - the better responses
answered the actual question)
• Consider audience response
• Try and have a balanced approach - what are some of the
limitations of your products?
• Don’t worry a lot of this can be fixed by simply reworking your
approach to analysis
• Create mind maps for Section B responses – use questions from the
list that you were emailed

5. MEST 1 - Form
• Mark Scheme from June 2012 (MoneyBART)
• Level 4 (10-12 marks)
• Thorough knowledge and understanding of a
wide range of ways media language is used
to draw the audience in, demonstrated by
detailed reference to the text and confident
use of media terminology.

6. Remember….semiotics!
• The signifier is…
• The signified is…
• The denotation is…
• The connotation is…
• You are being asked to make observations about
the KEY MESSAGES from the text
• Highlight specific SIGNS from the text that
communicate meaning

7. Print Terms
• Masthead
• Headline
• Dateline
• Sub Head
• By Line
• Columns
• Copy
• Slogans and taglines
• Also consider, sponsorship/adverts

8. E-Media Terms
• Navigation Bar
• Sidebar
• Hyperlinks
• Banners
• Headers
• Footers
• Boxes
• Animations
• Sliders
• Links to social media should also be considered

9. Codes
• Technical
• MuSCLE / Print & E-Media specific terms
• Denotation
• Symbolic
• Connotation
• Body language
• Appearance
• Intertextual references
• Written
• Headlines
• Captions
• Typography

10. Print – Example 1

11. Question
• How does the advertisement imitate the
layout of a magazine cover?

12. Codes – Xbox
• Technical
• Large central image
• Thumbnail images
• Columns
• Text boxes
• Colour – iconic use of green
• White space
• Symbolic
• Progressive representation
• Positive gender roles
• Interaction / Inclusivity
• Communal
• Active engagement
• Family – regressive
• Written
• Headline
• Strapline
• Typography

13. Print – Example 2

14. Question
• How is the front page designed to attract
potential readers?

15. Codes – i Newspaper
• Technical
• Use of colour images
• Large CU image
• Red top ‘I’
• Graphics
• Symbolic
• Webpage layout
• Left wing ideologies
• Written
• Headline
• Strapline
• Typography
• Use of colour copy

16. E-Media – Example 1

17. Codes – Exit Through the Giftshop
• Technical
• Captivating central image
• Hoodie – symbol of youth
• Monkey – Banksy (mid shot)
• Camera – ‘real’
• Colour – black and red
• White space
• Symbolic
• Urban image
• Monkey – primitive/anarchic
• Graffiti
• Media – camera
• Space – canvas
• Written
• ‘Exit Through the Giftshop’ – comment on consumerist culture
• Awards – critical acclaim
• Typography – ransom style (anonymous/anarchic)
• DVD release – distribution

18. E-Media – Example 2

19. Codes –Ofcom
• Technical
• Lack of images
• Multi coloured
• Ofcom – testcard logo
• Boxes for each stakeholder
• Very linear structure
• Publishes broadcast – latest adjudications
• Social Media Icons – top right
• Symbolic
• Official organisation
• Independent – impartial
• Formal
• Written
• Also available in Welsh – inclusivity
• Display options – inclusivity
• Anchorage – text describes responsibilities
• Official and formal language – ‘consumers’ & ‘stakeholders’

20. Task
• Choose a newspaper – any newspaper
• Choose a website – any website
• Analyse using the structure outlined
• Present back in small groups

21. When analysing form…
• Plan
• Make specific references to the text
• Use the supporting text
• Use the structure (technical, symbolic, written)
• Use technical language