1. 2008
October 8, 2009
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2. 2008
Some tools:
1. Google Keyword Tool
2. Google insight for search
3. Wordtracker
2

3. 2008
Where to start:
1. The Business Link library
2. Research web sites in a similar business
3

4. 2008
Where to start:
1. Come up with a high level plan
2. Prioritize items
3. Break the plan up into stages
4

5. 2008
Where to start:
1. Look for people that have done similar
projects
5

6. 2008
Where to start:
1. Start with your plan
2. Create a low level concrete plan
6

7. 2008
Where to start:
1. Look for the tasks that are performed the
most often
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8. 2008
Where to start:
1. People don’t like to read online…
2. Keep it short
3. Get to the point
4. Use bullet points
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9. 2008
Where to start:
1. Test often
2. Test early
9

10. 2008
Some tools:
1. Google analytics
10

11. 2008
Some tools:
1. Ask users to do something
11

12. 2008
Some tools:
1. Make sure users know the site is not down
2. Make it easy for users to stay on your site
12

13. 2008
Some tools:
1. Launching your site should only be the first
step
13

14. 2008
Some tools:
1. Whatever you decide to do it needs to serve
your business
14

15. 2008
15

16. 2008
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