A slide deck discussing the relevance of many-to-many communication as follow-up of the Janssen ESOF science bus. The discussion took place at the University of Antwerp.

1. Me: A few words ... @joergkurtwegner

2. I am a chemist Photo – Flickr – susanbrandstudio

3. with a PhD in computer science Photo – Flickr – mercuryvapour

4. While studying I searched in books I am in big pharma, knowledge management and communication is not only important, it is a critical strategy! Photo – Flickr – emdot

5. Now, not only publications, but also data sources are ‘exploding’ Regulations -OMICS x5from 100k to 500k Last 10 years Patients Literature x1.6from 500k to 800k Last 10 years

6. Search and global collaboration withnon-digital media is not efficient, anymore. Photo – Flickr – Chris Devers

7. Competitionis global and efficiencyiskey! A growing long-tailraises a challenge forresearchfunding (and business sponsors) popularity Increase of new, user-centric and opportunities topics

8. How canweimprovethis? Increasenetworkingcapacity, knowledge management, and improvescientific communication (on multiple levels)

9. Making Deeper Connections Managing and tying knowledge together Photo – Flickr – Naveen Roy

10. The ESOF network wascreated and staystightlyconnected ESOF network Source: FaceBook, SocialGraph, joergkurtwegner

11. Collaborative literature management alsoincreasesfindability

12. Do you still believe your publications get a constant attention? Angewandte Chemie, 2011. DOI 10.1002/anie.201007335

13. Every connection adds and measures value Note: A publication is just one form of communication and knowledge we need to manage Photo – Flickr – Pink Sherbet Photography

14. I am Wegner, JK Jörg Kurt Wegner Joerg Kurt Wegner Joergkurtwegner … Indentitymanagmentiscritical

16. Digital communication examples Scientificknowledgemanagmentexamples ... and growth strategies

17. The Hexacyclinol showdown! The power of science 2.0 There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midway through a thirty-odd step route. … But according to Rychnovsky, the published structure for the natural product has to be wrong! Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“! Blogging Sources: [1], [2], [3], [4], [5], [6], [7]

18. Tips: Be honest, “real”, regular,be part of the crowd (one of us) Derek’s blog is very well established: He got featured by Nature publishing group Serves as a meeting place for pharma people, posts can be triggered by audience 18 Blogging

19. The digital age is the ‘metric’ age 19 Knowledge=People+Information Integration Personal metrics are keyContribution transparency! Blogging

21. Facilitating sharing with network

22. Facilitating findabilityBlogging

23. Growth tips: A bi-directionalintegration is a win-win senario! 21 Knowledge=People+Information Integration Strenghten connectivity over silos My blog Chemspider.com Blogging

24. Static: Flickr, GoogleMobile: Posterous 22 Holly Blue Mobile: post@posterous.com Image sharing

25. Growth tips, check what is trendin friend networks and expandknowledge=people+information 23 Best of the day Microblogging

26. Growth tips: Twitter analyticsCytoscape and Google-OpenSocial Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now? 24 Microblogging

27. Science wikisAn editable database the easy way 25 Wiki

28. Growth tips – Break down the silosMake use of semantic crowd-sourcing http://reflect.ws“social” curation of content Mashups increase efficiency and decreases “discovery costs” 26 Semantic web

29. For an efficient „digital“ communication A training for scientistsis a recommendedstrategy. Questions?@joergkurtwegner