How to Market Luxury products

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Luxury products are marketed much differently than mass-market products. See how in this TV interview on Fios1 with Professor Joel Evans..

Business

EVANS ON MARKETING
Marketing Luxury Products
This television interview of Hofstra University's
Professor Joel Evans (of the Zarb School of
Business) appeared on Fios1's Money &
Main$treet. The interview was conducted by host
Giovanna Drpic. It deals with the luxury market,
especially on Long Island, NY. There are many tips
and graphics.

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How to Market Luxury products

1. EVANS ON MARKETING Marketing Luxury Products This television interview of Hofstra University's Professor Joel Evans (of the Zarb School of Business) appeared on Fios1's Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.