The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Parklink presentation
1. Team Members:
1. Ivy Mwelu
2. Winnie Karanja
3. Chaki Muriithi
4. Christine Gatwiry
TEAM CODELINK
2. HOW DO YOU FIND A PARKING SPACE NEAR YOU EASY AND
FAST?
PROBLEM
3. RESEARCH
• According to the IBM global parking survey in
2011, which surveyed 8,042 commuters in 20 cities
around the world, Nairobi motorists on average
take 31.7 minutes against a global average of 19.8
minutes to find a vacant parking slot.
4.
5. RESEARCH
• Drivers in Nairobi experience significant pain and
frustration in their quest to find a parking spot.
• Many motorists make several laps before finding a
slot, for which they are forced most times to part
with a few coins to the parking boys.
6. RESEARCH
• The average motorist wastes a total of 2,549 hours
in the streets searching for a space whether it is
on the the local high street or a supermarket or
airport car park.
• 13% of drivers in Nairobi reported driving around
for more than one hour for a parking spot within
the last year.
7. PROBLEM
• Imagine you are late and you need
to get a parking space as fast as
possible but don’t know where. You
can’t seem to find a parking space
as you drive round consuming more
fuel and your time.
9. PARKLINK
• This app helps you find a parking space fast and easy on a
street of your choice or any other place such as a mall at an
area of choice such as basement, rooftop or open area.
• You can also view the most convenient street to look for a
parking space near your destination.
• Having a disability? Parklink is also for you. You can easily
view the reserved parking spaces for the disabled by using
this app.
10. The user can search their location and
view it on map.
HOW PARKLINK WORKS
Search Location See Location on Map
13. BASEMENT
• The smart sensors installed on the parking
areas send Information in real time
to the servers signaling the situation
Of each parking space.
• RED parking shows :
occupied parking space
• GREEN parking shows:
available Parking space
• ORANGE parking shows:
the parking space is booked
• Click on parking so as to book
and proceed towards it
14. WHY PARKLINK?
• It solves real major problems in our community today.
• It is user friendly and promotes environmental conservation
which is key in our country.
• It has a very huge potential market that is untapped with
least or no competition.
15. BENEFITS OF THIS APP
Reduces fuel consumption hence economical.
Reduces environmental pollution by gas emitted
by vehicles.
Reduces stress levels hence happier citizens.
Helps to manage traffic flow.
16. BENEFITS OF THIS APP
Increases customer loyalty in the case of a
business environment such as a mall.
Provides order in the area of parking as only the
right parking areas are displayed.
Incorporating the app in the streets will help the
government with urban planning.
17. MARKET
The target market of this app includes:
1.THE DRIVERS:
• This app will be available in free version that will be functional for a
specified period of time after which the user will be required to have the
paid version to continue enjoying the services.
• All drivers in the city make a potential market.
2.THE MANAGERS OF MALLS:
• They will be able to control traffic easily and get statistics of motorists
to the mall
• Using parklink ensures customers of less stress hence frequent the mall
and this increases customer base and customer loyalty.
3.THE GOVERNMENT:
• The county officials will be able to control traffic flow easily and get
statistics of parking areas as well as motorists hence enable easy town
planning and management by the government.
18. CHALLENGES FACED IN DEVELOPING OUR
PROJECT
• Acquiring sensors to try and incorporate in our app was a
major challenge. Since we didn’t get one, we had to come
up with a way to show the user how the app works.
• Since we come from far different places, it was difficult to
meet every so often in order to develop our project.
Therefore we were not able to add most of the
functionalities we wanted to the app.
