Marketing 06. Communication. Authentic, impactful presentations. Sense of humor. Tailoring the first impression.

1. Personal Branding
2018 / @JoanTubau

2. Marketing 06. Communication

3. Learning how to write. Structural thinking
Learning how to speak, in public. Visibility

6. Good writing. Good thinking. Good public speaking
JBP: 'You have to choose your pathway of suffering'

7. How to to tell a good story—generate curiosity
Remember: I have no obligation to listen to you

11. Complex ideas in easy language
Discretion, discretion, discretion

15. .

16. Style and grace. Internal coherence, flow, raison d'être
All points must lead effortlessly to the logical conclus.

18. For copywriters: Writing to convince a client, that's all
Extremely simple language sells more. Scient. proven

21. It can be summarized in one class
It must be practiced for a lifetime

30. Public speaking
Are you nervous?

31. Good PS
1. Casual talk. Explain the concept, bar conversation
2. Strong introduction and closing. Biased humans
3. Enthusiasm, show me you love it. More engaging
4. To connect with the public, relate to a personal case
5. Showmanship. Americans excel here, interacting too
6. PPT: No template (white), 2 colors (+ bold), 1 font
7. Clear, large typeface. Index, organize using patterns
8. Close the circle. Connect with your initial idea
9. 1 lesson. A little bit of drama to sell more, plot twist?

34. Bad PS
1. If you are nervous, do not say it. I hadn't noticed!
2. Why the rush? Spoke articulately, pause for water
3. Overacting. Don't do it, if you want to remain credib.
4. Not offering direction. Where I am now, what's next
5. Even worse... too long introductions. Show, don't tell
6. PPT: Confusing structure, childish animations, typos
7. Overexplanatory slides. Not listening, I've read it all
8. Reciting. Do not do it. Full stop
9. Confusing last sentence (is that all?) Invite applause

38. Typography
Avoid Comic Sans

40. W. Churchill: ‘A speech is like a skirt; long enough to
cover the subject and short enough to create interest’

41. 3 concepts
Feynman technique. Can you explain it in simple, jargon-free language?
If you cannot explain it to somebody else—with little background, then you do not
understand it as well as you think you do. Summarize it first in paper, hand writing
Curse of knowledge. Skip steps / explanations, use technical jargon, abstractions
Pinker: 'When you know something, it's extraordinarily difficult to know what it's
like not to know it' (Q: Would your grandmother understand this presentation?)
Solutions: Test your message before, choose your words carefully, edit savagely
1-floor elevator pitch. Can you offer me a 10-second summary of your talk?
What is the audience suppose to take away from your story? The simpler, the better

42. Always know what you’re going to say
Never know how you’re going to say it

44. Present a compelling story. That's what I'll remember
Smooth transition. Change tone to build momentum

47. Stand-up. Sense of humor, the right dose of jokes
Mostly innate. I don't see how you can practice it

49. Linguistic techniques (Max Atkinson)
1. Use us-versus-them references. Steve Jobs ideating the Apple / IBM commercials
2. Pause for emphasis and invite approval, applause. Rhetorical device in claptraps
3. Use a list of items. Enumerations, three may be the optimal number
4. Use contrastive pairs, comparing one thing to another. Choose it to make a point
5. Avoid using a script. Be spontaneous to prove you have a mastery of the subject

50. Guide your audience through the entire presentation
From stage to stage. Emphasize important moments

51. Take time in responding. Collect your thoughts
Stop an anticipated interruption: 'Let me finish!'

53. Twitter rule for PPT:
140 characters x slide

55. Visualizing data properly
Do I need graphic support to make my point stronger?