A Social Media Integration, Engagement and Measurement Solution for Brand Managers, Professional Services Individuals, Event Coordinators, and Holiday Season Online Marketing Campaigns.
Uneak White's Personal Brand Exploration Presentation
2012 Kick Start Social Media & Mobile App Marketing
1. KICK START YOUR SOCIAL MEDIA
& MOBILE MARKETING PROGRAM
Por: Javier M. Santos
Social Media Marketing Consultant
2. AUDIENCE
• Pymes
• Brand Managers
• Events Coordinators
• Professional Individuals
– Physicians
– Lawyers
– C PA s
– Etc…
• Holiday Season Online/MobileMarketing
Campaign
– Product or Service Awareness
– Product or Service Discount
– Incr ease Inbound Inquir es or Stor e Tr affic
3. SOCIAL MEDIA MARKETING STRATEGY
2012
Mcommerce
2011
Measure, Analytics
2010
Engagement
(conversation management)
2009
Integration
WHERE ARE YOU
4. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
6. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
7. FACEBOOK EVOLUTION
1,300,000
Facebook users in
Puerto Rico*
* Market Data is Available at www.gta.ma/#market_data
9. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
15. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
18. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training
20. FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors
•Demographic
•Gender
•Age
21. MOBILE APPLICATION
• A killer App: the best way to reach your mobile customers.
• Mobile App: A personalized icon downloadable of iTunes
(iPhone, iPad) and the Market (Android) for your customers’
Smartphones.
• Your customer can obtain information about your services, get
directions to your business, request an appointment, have access
to your facebook page and even make a direct call to your office.
•“App alerts”: a feature to send offers and reminders to your
customers.
24. RESULTS DATA
Depending on the campaign set up, the following analytics
data is available:
•Real time hourly scans
•Scans
•Goals
•Time on site
•Page views
•Unique scans
•Demographics
•Media response comparison
The interactive reports are generated in real time.