Automating Your IT Business Using Autotask

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Benefits of using Autotask to automate your IT business.

Technologie Business

EAST Automating Your IT Business with Autotask Automatisation de votre IT business avec Autotask P R E S E N T E R: Jay McBain Senior Vice President, Strategy and Market Development Autotask Corporation jmcbain@autotask.com 518-720-3500 x1363

INTEGRATIONS AND PARTNERSHIPS TO DRIVE YOUR BUSINESS

THE RIGHT SOLUTION FOR YOUR BUSINESS…TODAY AND TOMORROW Cash flow predictability Consistent client service levels, managed expectations Efficient use of staff and increased utilization Expanded service offerings Cost reduction Increased profitability

Thank You! C O N T A C T I N F O: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com 518-720-3500 x1363

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We are now firmly in the subscription era. Driven by changing customer behavior and software (powered by the cloud) eating the world, and accelerated by the pandemic, most technology vendors have either committed to or made significant strides to transform their business models. Subscription and consumption business models are an effective hedge against the current macroeconomic uncertainty. The models look to build a stable base of recurring customers and create predictable revenue that vendors can plan for (and enrich) in the future. Benefits include exponential growth potential, when gaining new subscribers, and attaining greater than 100% retention of current revenue. Successful subscription businesses achieve more efficient and manageable growth. Without the need to hit the reset button each quarter, vendors and partners can benefit from increased business agility. The new and never-ending customer journey can logically be divided into three steps: getting the customer to the dance (vendor selection), getting them up on the dance floor (initial purchase) and keeping them dancing all night long (retention and enrichment). Large vendors are committing to subscription and consumption models In addition to cloud IaaS, PaaS and SaaS companies that built their models as subscription, consumption, product-led growth (PLG) or value-based, we have seen a full commitment by the largest hardware companies in the world. Cisco announced Plus in March 2021, followed shortly after by Dell announcing Apex. Lenovo announced TruScale in September 2021 and the company it acquired its PC and infrastructure businesses from, IBM, spun out its infrastructure services business into Kyndryl and committed to a full multi-cloud, hybrid cloud and AI-focused recurring model. HPE started a pay-as-you-go model in 2006 and continued to develop what became the GreenLake announcement in late 2017, largely direct focused. Having a multi-year head start over its rivals, HPE was able to create a successful channel program (with some notable early bumps in the road) and recruit subscription-friendly partners as a first mover. GreenLake has now delivered three straight quarters of triple-digit growth, even outpacing the growth of supercharged IaaS leaders AWS, Microsoft Azure and Google Cloud. Suffice it to say, many customers and partners are ready for the subscription era. For those vendors looking to embrace that model, here is how to successfully build channel ecosystems to drive subscription and consumption models: 1. Channel programs must change from recognizing/paying at the point of sale to recognizing/paying at the point of (partner) value For over 40 years, channel programs and the underlying technology have been designed to drive the sales motion. Enabling resellers, MSPs, distributors, retailers, dealers and agents to more frictionlessly market and sell products at scale was the goal of every channel leader.

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The Canadian Channel Chiefs Council (C4) is hosting a first of its kind webinar on a topic that has become the most hotly debated area in the channel today: deal registration. Taking place on Dec. 13th at 1 PM ET, the webinar will feature noted channel professional Jay McBain of ChannelEyes to outline what the future holds for deal registration programs in light of the recent announcement by Salesforce.com on its new Einstein tool. Einstein is an artificial intelligence tool that promises to take all the data that organizations have dutifully been capturing to their CRM for years and put it to good use, at first making recommendations about what leads sales reps should call first, or what personalization path is most appropriate for a marketing campaign. McBain, who was a channel executive at Lenovo and with AutoTask, intends to provide the audience of this webinar new information on how artificial intelligence and machine learning is going to impact the channel. He believes tools such as Einstein are an exciting new thing that’s going to rapidly change the way vendors look at deal registration today. McBain’s ChannelEyes organization works to provide real-time sales intelligence for channel professionals. But Einstein is not the only topic of discussion for this webinar. McBain also plans on unveiling new strategies on deal registration for those who are still developing their channel structure and programs. He also has ideas for what to do in terms of conflict resolution and the rules of engagement when it comes to deal registration. McBain also plans on answering questions from channel chiefs and other channel professionals at the webinar.

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The pace of change in the indirect sales world has been mind–numbing over the past few years. There are new business models and partner types popping up seemingly every day – driven by technology, economic challenges and customer behavior. Combine this with an unprecedented shift in the makeup of the IT channel and the relationship between vendor and partner coming in the next few years, and the role of an alliance or channel professional responsible for maximizing this relationship will radically shift — both inside the organization and out. Our presenter, a well–known thought leader and IT futurist, explores what this shift means for partner managers and predicts what Channel Management will look like when there are more vendors in the world than partners. Gain insights to: Evaluate who your partners should be as the shift takes hold Adapt your program to the new reality of the shifting relationship between vendor and partner Grow your abilities to take on the brave new world of channel management

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OPTYX is the first workflow tool purpose-built for channel account managers and the indirect partner sales channel. OPTYX not only improves overall channel management and makes channel managers more productive, but it allows them to increase partner coverage and drive more revenue through their channel programs. How does OPTYX work? OPTYX gathers transactional data from your Salesforce CRM as well as additional partner intelligence from various external sources – such as Dunn & Bradstreet, Mention, News wires, Twitter and others – and then leverages an analytics engine to produce partner specific alerts & notifications, actionable tasks, channel health scores, standardized partner reports, and much more. Using data science to deliver this level of functionality, OPTYX will increase channel manager productivity and overall partner coverage to drive more revenue from your channel program.

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It doesn’t come as a surprise to Channel Professionals that things are changing faster than ever across the partner ecosystem. A perfect storm of new technologies, transforming business models, rapidly evolving competition, consumerization and economic forces have fundamentally changed the traditional supplier/partner relationship. Not only are things moving much faster, the relationships have become significantly more complex. Ten years ago, a solid email, portal, phone, advertising and events strategy was all that was needed to communicate effectively to partners and customers. Today we have more than 30 marketing vehicles in play, and the level of noise and clutter is, at times, out of control. Most of us were taught to measure ROI and then focus on the top 2-3 things that drive results. The problem is that these 2-3 things aren’t working the way they used to: Email newsletters aren’t getting opened or clicked thru. Beyond the usual suspects, webinar and tradeshow traffic is dropping. Advertising, whether print or digital is not having the same impact as years ago. Portal traffic is at an all-time low – partners just aren’t coming in the same numbers. While every situation is different – the following 14 Channel Marketing Mistakes are common throughout our industry: Not utilizing new automation tools for Email & Newsletters Too reliant on the Partner Portal for communication Not taking advantage of Communities Too focused on the home run Expecting too much from social Not having or sticking to an editorial calendar Producing too much boring or sales-related content Under-utilizing the media Thinking Direct Mail is too expensive Segmenting Partners into Revenue Tiers Only Expending too much effort on Partner Recruitment Underperforming Tradeshows Renewing tactics year to year without justification Not taking advantage of Mobile

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From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

Handwritten Text Recognition for manuscripts and early printed texts

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Data Cloud, More than a CDP by Matt Robison

Data Cloud, More than a CDP by Matt Robison

Data Cloud, More than a CDP by Matt Robison

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Automating Your IT Business Using Autotask

1. EAST Automating Your IT Business with Autotask Automatisation de votre IT business avec Autotask P R E S E N T E R: Jay McBain Senior Vice President, Strategy and Market Development Autotask Corporation jmcbain@autotask.com 518-720-3500 x1363

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18. INTEGRATIONS AND PARTNERSHIPS TO DRIVE YOUR BUSINESS

19. THE RIGHT SOLUTION FOR YOUR BUSINESS…TODAY AND TOMORROW Cash flow predictability Consistent client service levels, managed expectations Efficient use of staff and increased utilization Expanded service offerings Cost reduction Increased profitability

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21. Thank You! C O N T A C T I N F O: Jay McBain Senior Vice President Strategy and Market Development Autotask Corporation jmcbain@autotask.com 518-720-3500 x1363

Hinweis der Redaktion

Anthony will do the count down as we head to the start of the webinar, then introduce me just before the start.Thanks Anthony for getting us to the start of this excellent webinar titled, ‘Running Your Business with Management Dashboard’s.Good afternoon, my name is Len DiCostanzo, SVP and Dean of Autotask Academy. Autotask Academy is happy to be bringing this educational webinar to our customers and invited special guests today. Our goal at the Academy is to provide education and best practice guidance to our growing customer and user base on how to best implement and continue to use Autotask to automate and optimize business operations. We also strive to deliver top level business education that parallels and augments the strengths of our product set. This webinar will provide information on how you can utilize management dashboards in to run your business better. Armed with the knowledge you gain from the dashboards, you can see where to apply your focus and grow your business and be more profitable. So, let’s get going…
www.managedservicesblueprint.com/lennyYou Pay Only 6 Payments Of $497 The Million-DollarManaged Services Marketing Blueprint