John McElhenney gave a presentation at Interactive Austin 09 on social media innovation. Some key points included engaging in real-time conversation where discussions are happening, balancing personal and corporate branding, and how less than 7% of total web traffic goes to Google despite its dominance in search traffic. The presentation also discussed how an online media strategy can help connect business networks more broadly and highlighted the importance of contribution and creating value in social networks.
1. socialmediainnovation group
April 27, 2009 at Interactive Austin 09
presented by John McElhenney
http://uber.la & @jmacofearth
2. ď˝â SocialMedia is the Cluetrain
ď˝â Be REAL and be REAL TIME
ď˝â Engage and Reciprocate
ď˝â Show Up Where the Conversation Is
ď˝â Beyond Conversation â Whatâs the ROI?
ď˝â Personal Brand vs. Corporate Brand
socialmediainnovation group
Š 2009 John McElhenney
3. ď˝â 1,729 diggs and 419,777 views
socialmediainnovation group
Š 2009 John McElhenney
4. ď˝â 3,673 diggs and 149,683 views
socialmediainnovation group
Š 2009 John McElhenney
5. ď˝â Dell's Direct2Dell blog wrote, quot;Now's not the time
to mince words, so let me just say it... we blew it.â
ď˝â Dell also posted its own series of quot;confessions.quot;
Number one: quot;Ok, we goofed. We shouldn't have
sent a notice. To my earlier point, we appreciate
the reminder from the community. Point taken.quot;
socialmediainnovation group
Š 2009 John McElhenney
6. ď˝â Google has
72% of the
search volume
ď˝â Over 3X Yahoo!
ď˝â Slam Dunk,
Right?
socialmediainnovation group
Š 2009 John McElhenney
7. ď˝â Google has 6.58% of the
total web traffic
ď˝â Less than 7%!
ď˝â Slam Dunk, Right?
ď˝â Uh⌠No.
ď˝â 93.42%DONâT Google to
get where they are going.
socialmediainnovation group
Š 2009 John McElhenney
8. Business
International
Consumer
Government
socialmediainnovation group
Š 2009 John McElhenney
9. An Online Media Strategy
Can Connect More Networks
Business
A client may need work
in additional matters
International
Consumer
Government
The full range of services are interconnected
socialmediainnovation group
Š 2009 John McElhenney
10. Lack of an Online Media Strategy
Can Hurt You
Business
International
Consumer
CORE Competencies not
Represented Collectively
Government
Expertise stays isolated
Success in one area may
not lead to broader awareness
socialmediainnovation group
Š 2009 John McElhenney
11. Organic Network Growth Strategic Network Growth
socialmediainnovation group
Š 2009 John McElhenney
12. Contribution
Content Reciprocity
Value Accumulation
socialmediainnovation group
Š 2009 John McElhenney
13. Thank You
txt: âjmacofearthâ
to 50500
John McElhenney
john.mcelhenney@gmail.com
http://uber.la
http://socialmediaandinnovation.com
socialmediainnovation group
Š 2009 John McElhenney