A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!

1. Beyond Facebook & Twitter:
Growing Blog and Website visitors
and Sales through Newer
Social Media platforms
Jeneba Jalloh Ghatt
Attorney – Ghatt Law Group (www.ghattlawgroup.com)
Blogger/Publisher - BellyitchBlog.com, JenebaSpeaks.com
and the Politics of Raising Children at WashingtonTimes Communities
Email: jeneba(at) ghattlawgroup.com Twitter: @JenebaSpeaks IG: Instgram.com/JJGhatt
Pinterest: Pinterest/JenebaGhatt

2. Agenda
 Introduction
 Why Other Social Media Platforms: The value of being
an “Early Adopter”
 Instagram: Ways to drive traffic & engage audiences
using a image-based app
 Google + : How to use a platform created by Google
to elevate page ranks & become an industry leader
 Pinterest : Not leaving page views on the table
 How to put Social Media Networking your blog or
business in practice on a part time basis
 Questions

3. Why important to use social media at all if
you are a small business or website owner?
For Businesses -Customers who engage
with companies over social media spend
20-40% more money with those
companies than customers who do not
For Blogs/Websites – Sites are more likely to build a
community & increase repeat visitors who tell their
friends about your site & feel comfortable sharing
it among their own social media circles

4. Current Social Media Platforms
Facebook & Twitter
 Facebook –
 800 million active users
 Over one billion people like and comment an
average of 3.2 billion times every day.
 Twitter
 500 Million registered users
 55 Million Tweets a day

5. Facebook
What every business should do?
 Set up a page – Get a vanity url. Ex: facebook.com/Bellyitch
 Use Analytics - Tells you which images, posts are most effective and get
most like, measures reach of posts
 Install Social Plugins: Social plugins help publishers drive growth and
engagement for their websites with a single line of code. For example,
social plugins allow people to easily share interesting content with their
Facebook friends through News Feed. Examples include:
 Like Button - people can share a web page or a piece of content with their
friends in one click.
 Subscribe Button - people can follow your page with a single click
 Comments Plugin - people can easily comment on articles, see the most
relevant comments and share their comments with friends on Facebook.
 Engage! Engage! Engage!!

6. Twitter
What Every Business should do?
Establish a Page: Follow like pages or individuals
Set up Lists: Private and Public to filter “noise”
Automate Tweets: Use TweetFeed
Automate posts from website or blog to Twitter page –
Makes sure there is always fresh tweets on page and
tells followers what type of tweets to expect
Schedule Posts : Constantly Engage audiences 24
hours clock because you can have customers,
readers on the other side of the globe
Use TweetDeck or HootSuite – Schedule posts
Most Popular times people are on Twitter and online
11-2pm; After work 5-7pm, Other side of the globe

7. Early Adopter
Importance of using newer social media platforms before competitors
 Benefits of being one of first in your industry or
to generally start using one of the third party
tools early on:
 Establishself before competitors get there
 Become well known in market among users,
customers and those interested in your topic or
company
 Unfettered access to industry leaders in a way
you could never before (G+ example)
 Example: Georgetown on FB, Linked In,
FourSquare

8. Why use IG, Pinterest & G+
 Why not? Doesn’t have to take you EXTRA Time if
you don’t want. You can repeat content by using
Hootsuite & Feeds and reach different audiences.
 BUT Audiences are different from FB & Twitter
 Instagram: Younger, People who wont take time to
necessarily read a blog post, yet they are consumers
 Pinterest – Moms, homemakers, Women are
represented overwhelmingly, nearly 60%
 Google plus – Techies, Mainly Men, over 80%

9. Instagram
What is it? Mobile App on iPhone and Android platforms that let users
share personal images to a community of “like minded” individuals
Most Liked Feature- - Filters – Appeal is ability to make images
prettier. IG turns everyone into a professional photographer, sort of.
 30 Million people have downloaded it.
 79% of Mobile Phone users use it to take photos with their phone
 IG launched in October 2010 & by December had 1M users
 Facebook purchased it in 2012 for a reported $1B
 IG only had 13 employees when bought
Other companies offer apps can be used:
- Pic Stitch – lets create collages
- Text Gram – transmit text via Instagram
User Profile: Skew younger, Photog nuts, Ethnic & International

10. Like Minded = Hashtag
Not everyone is interested in photos of cats,
scenery, food etc so Instagram uses Hashtags
Hashtag – equivalent to a file in cabinet.
Instagram is one cabinet – Twitter, Pinterest,
IG & other platforms use Hashtags
Where to go file interests for those interested in
those images or topic.

11. Viral Quality to Images
Images can easily go “viral” via Instagram bc of
two things:
1. News Feed Shows what other friends have
liked. Ex. Bellyitch
2. Hashtag lets you reach non followers in very
short amount of time & get them to see your
image and “like” it as well
3. Likes = Getting new audiences to your IG
page and possibly clicking your website to find
out more.

12. Image of News Feed
Example of how your image goes “Viral”

13. How are brands using IG
Brands use Instagram to showcase “Behind the
scenes” aspect of running their business,
thereby offering UNIQUE and new content not
offered to users on Twitter or Facebook
necessarily.
Showcase followers or brand adopters on their
page: Facebook and National Geographic
Simple way: ShoutOuts ex. Bellyitch
Host Contests using Hashtags

14. Taking users “Behind the Scenes”

15. Shout out Followers

16. LEVI’S
Source: http://www.engauge.com/assets/pdf/EngaugeInstagram.pdf

17. Nat Geo Day in life
Ex: If you run a company that provides light for events, you can share
behind the scenes of a “day in life” from empty room to complete set up.
Guaranteed to get mucho follows & possible business

18. Moby using API: Your city at 2am?

19. How to use IG
Schedule shares – Just as with Facebook and
Twitter, manually select a time, and staff
member to share images (11-2pm)
Liking images from followers & others in your
news Feed
Follow users back and other brands
Follow users posting images under a hashtag
associated with your brand

20. Pros /Cons with Instagram
 Pros:
 Relatively low-tech and easy to use. You’re just uploading
images
 Hashtags let you reach a lot of people in short amount of time
 The potential is limitless
 Early Adopters win – Brands/Blogs/Sites are only now coming
aboard
 Cons:
 Can’t put url links in comments
 Not search engine friendly
 No Multi-use option. Must log out and log in with each account.

21. Google Plus
 Google Plus Users: 400 Million
 Launched 2010 as an answer to Facebook
 Skews male: 86.6% of its users are male
 How does it work: Control what share by putting
people into circles: Work, Friends, Bloggers
 +1 is equivalent to a “Like” on Facebook
 You can edit posts. FB just started letting users do
that
 You can hangout with users via video chat
 Ex: JJGhatt

22. SEO-Google Rank Relationship
 +1s have value in a way unlike the FB “Like” does.
Google controls search algorithm & likely pushes those
with +1 to the top
 It increases your chances of going to the top of a
search.

23. Google Plus lets you connect with
your industry leaders
 Benefit of Google Plus is it lets you connect with industry leaders & let them know
who YOU are too. Ex. My experience
HERE ARE SOME WAYS TO GET THE ATTENTION OF INFLUENCERS IN YOUR INDUSTRY.
 Mention them in a post
 Share a post with them directly
 Share a post and you're in a circle they subscribe to
 Comment on a post they created
 Comment on a post after they comment on it
 Add them to a circle
 Suggest new people to add to their circles
 Tag them in a photo
 Tag one of their photos
 Suggest a profile photo for them
 Comment on a photo after they comment on it
 Comment on a photo they are tagged in
 Comment on a photo they tagged
 Start a conversation with them
 Send them an invitation or update an event
 Remind them about events

24. MORE GOOGLE + OPPS
 Opportunities are opening up with Google Plus
Communities
 Hangout Platform to promote & engage
audiences & customers

25. What Are Google+
Communities?
Google+ Communities are basically discussion forums surrounding a topic. According to
Google:
 You can create or join an online community for your interest
 Learn and collaborate, get recommendations or just share your blog or biz with
others in your industry
 Public or private membership to support all kinds of groups — from topics and
interests to local neighborhoods to regular poker nights
 Discussion categories to find the conversations you care about most
 The option to start hangouts and plan events with community members
 The ability to share with your community from any +1 button across the web
 Examples Of Google+ Communities
 .
 The Audi Community
 Call of Duty Community
 Liverpool FC Fans Community

26. What are Hangouts?
 Hangouts are LIVE REAL-TIME video chats
Google Chat lets friends, families, peers, and organizations to
connect and correspond with desired audience in real-time

27. Google +: Pros & Cons
 Pros: Active Growing communities
 Opportunity to collaborate and maybe get some
insights
 Bloggers – GREAT PLACE to get ideas for
content. Type in search and see what others are
writing about
 Cons:
 People aren’t maximizing its potential & don’t stay
on site long enough compared to others but
Google is trying to change that with its campaign
of pushing communities.

28. PINTEREST
 What is it? - It’s an online bulletin board that lets
users “pin” images from a website & put it into a
user-created category
 Launched in 2010 with 1 M. Has 4 M users today
 Female Centric: 58% female users, nearly 60% of
whom are women between the ages of 25 and 44
 New Options:
 Secret Boards. Great for Vision Boards or proprietary
projects
 Group Boards. Can invite members of team to
contribute or customers or readers.
What’s the Appeal? - Aspirations ex.

29. Aspirational
People, and women in particular, are driven by
vibrant imagery
You can pin
1 . What you Want to look like
2. Recipes you want to try
3. Outfits you’d like to put together
4. Places you’d like to visit
Example: My Board

30. How are Brands/Sites/Blogs using
it?
Host contest: Pin it to Win It ex. Isabella Oliver
 Reach Female Audiences
 Establish Brand Awareness & Build Loyalty
 Most importantly is
Drive Traffic!!!
Ex: my story of how I discovered it:
More awareness of site, More PR opps
More clicks and more ad revenue from clicks

31. My Pinterest Traffic is more than 4x+ Facebook and Twitter

32. Search Traffic: Pinterest is #2

33. Pinterest Source

34. Pinterest is more “sticky” than all
other platforms
 People stay on it longer
 YouTube users stay on the site for an average of 16.4
minutes per visit,
 Pinterest users stay for 15.8 minutes
 Facebook users stay for 12.1 minutes and
 Twitter users a mere 3.3 seconds.
 Users return to it more
 When need an outfit
 When need to whip up something for dinner and need
a recipe
 When couldn’t go to the gym & want a quick work out
regiment

35. Practice: How to Social Media
Promote during your busy day
1. Automate – Use Tweet Feed to push blog
updates to all social media sites at onces
 Time them throughout day – Mine go 9, 11, 1, 3 &
5, Don’t forget overseas market.
 People are most online between 11-2pm, 5-7
after work
 If have online radio show: Tweet or update
minutes before comes on to capture people
already sitting at their computers

36. Practice: How to Social Media
Promote during your busy day
2. Manual – Images get more clicks than just
script
For ex. Hootsuite will send over thumbnail of
my blog, but I get more traction if I can
transmit an image
Set a time 15 minutes to 1 hour a day to
manually
Tweet, Update FB, Respond to those who
replied, Pin Images, Instagram

37. Practice: How to Social Media
Promote during your busy day
 Staff – Allocate someone on staff to:
 Post and after post follow up
 Schedule Engagement Time: 9, 11, 1, 3, 5
 Retweet others on Twitter
 Reply to others – Show page is active
 Comment on FB, Google Plus, IG pins
 Manually Pin images to post – Pinning between 11-3pm
will capture most uses & get most RE-PINS
 Ask a query of FB, Twitter or G+ fans
Users are more likely to stay on if know you’re paying
attention to them. No one likes following a robot that
just self-promotes via auto Tweets or Auto posts

38. ENGAGEMENT SALES, VIEWS
 The more you use these newer methods of
Social Media networking, combined with the
old ones like Facebook and Twitter, you will
 Grow more fans, followers, customers
 Drive more sales & pageviews which turns into
ad revenue
 Build your brand
 Establish Brand awareness and loyalty
 Establish your blog, brand or biz as an industry
leader

39. Beyond Facebook & Twitter:
Growing Blog and Website visitors
and Sales through Newer
Social Media platforms
Jeneba Jalloh Ghatt
Attorney – Ghatt Law Group (www.ghattlawgroup.com)
Blogger/Publisher - BellyitchBlog.com, JenebaSpeaks.com
and the Politics of Raising Children at WashingtonTimes Communities
Email: jeneba(at) ghattlawgroup.com Twitter: @JenebaSpeaks IG: Instgram.com/JJGhatt
Pinterest: Pinterest/JenebaGhatt