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Our target audience
are 1 week olds who
will be five for our
first releases

East West World
Private Equity Pty. Ltd.
Investment Presentation 2017

Disclaimer
This presentation has been prepared in connection with EastWestWorld Pty Ltd (“the Company”) proposed capital raise offers.
This Document does not constitute or form part of any Offer and is for information purposes only. In particular, this Document refers to certain events as having occurred
which may or may not yet have occurred but are expected to occur prior to formal publication of any Offer.
Recipients of this Document and any information referred to in the presentation who may wish or intend to apply for shares in the Company or agree to a convertible
bridge loan following publication of the relevant Offer, are reminded that any such application or loan must be made solely on the basis of the information contained in the
applicable Offer, which information may differ from the information contained in this Document. No reliance may be placed for any purpose whatsoever on the information
contained in this Document (including with respect to the accuracy of the information contained therein) or on its completeness and no representation or warranty,
express or implied, is made in this regard by the Company or any of its directors or representatives. In particular, where information is obtained from third parties, we do
not warrant the accuracy, currency, reliability or completeness of that information.
Any forward looking statements such as but not limited to projections or estimates of Company performance are based on the Company’s current expectations and those
of the directors. These statements are subject to risks and uncertainties (market and other) that could cause actual results to differ materially from those expressed or
implied by those statements.
All conditions and warranties implied by statute or otherwise are expressly negatived and excluded or, in the case of non-excludable warranties or conditions, limited to
the maximum extent permitted by the relevant statute or otherwise.
This Document primarily applies to distribution in Australia, however as it may be viewed internationally, the Company does not warrant compliance with any foreign
jurisdiction. It is intended only for parties to whom disclosure is not required under Chapter 6D of the Australian Corporations Act 2001.
This Document and its contents are confidential and is being supplied to you solely for information purposes and may not be reproduced, further distributed to any other
person or published, in whole or in part, for any purpose.

Table of Contents
Summary
Why
Target Market
Movies
Market Analysis
Business Model
Competitor Analysis
Roadmap
Team
Financials
References
Contact

Target Market Movies
ContactReferencesTeamRoadmap Financials
Market Analysis Business ModelWhy
Competitor Analysis
Summary
Creating 3d Digital
Animated Movies
& Virtual Reality
Games

Competitor Analysis
Summary
Distribution and
Merchandising

Competitor Analysis
Summary
Multi-Faceted,
Global Business
Potential

Competitor Analysis
Summary
East West Creates:
Free of cultural and
attitudinal bias.
Stories that foster a
vision of a better world.
High quality 3D digital
animated movies.

Competitor Analysis
Summary
Capital Raising 2017 –
to Fund
Commencement of
Films and Games

Competitor Analysis
Summary
Why?
Great stories link the world to new horizons forming
childrens’ view of man’s humanity making this world a
better place, one story at a time”
“

Competitor Analysis
Summary
Target Market
Children around the world
Interested in:
Characters Stories Fun and adventure Associated games and merchandise

Competitor Analysis
Summary
Target Market
Adults and the Child in Every Adult
Interested in:
Great stories Stories based on a
broad world vision

Competitor Analysis
Summary
Proposition
For Children and Adults
Create timeless, memorable, uplifting stories that appeal to all cultures
Stories to inspire
the imagination
Stories based on a
broad world vision
Great
characters
High quality
merchandise and
games
Pipeline of 16
character driven
stories and sequels
High quality 3D
digital animated
movies

Competitor Analysis
Summary
All Movies
US Annual number of box office tickets sold | 1.5 billion
US Annual Box Office Revenue | $11.3 billion
49% | Box office | $6.8 billion

Competitor Analysis
Summary
All Movies
2000 movies
released annually –
few of these for families
Only
10-12 animated movies
released annually

Competitor Analysis
Summary
Animated Movies
3D animated movies enjoyed by:
All ages | Children and Adults | Male and Female
75-80% | families with children
20-25% | other people

Competitor Analysis
Summary
Animated Movies
Frozen
> $1billion each Box Office Gross
Minions Zootopia Toy Story 3 Finding Dory* The Secret Life
of Pets*
* 2016 movies on track to exceed $1B USD

Competitor Analysis
Summary
Market Analysis & Opportunity
Total Global Market for AR/VR:
2015 - $660 million | 2016 - $5.1 billion | 2020 - $120 billion
Estimate for the value of the
gaming and entertainment
component of the AR/VR market
by 2020 is approximately
$20 billion
Figures quotes in USD $

Competitor Analysis
Summary
Augmented
Reality
$90B
AR voice
AR video
Enterprise AR
AR data
aCommerce
AR theme park
AR adspend
AR consumer
AR games
Virtual
Reality
$30B
VR games
VR video
VR apps
(ex entertainment)
VR theme park
Digi-Capital Augmented/Virtual Reality
Revenue Share 2020F

Competitor Analysis
Summary
Total Global Market
For Merchandising & Licensing
For 2014, Licensing Industry Merchandisers’ Association
(LIMA) sized the market at $241.5b, of which 44.4% is
attributable to movie merchandising and licensing
LIMA, estimate the CAGN to be
8.53%, bringing the total value of
the Movie and TV
Merchandising & Licensing
market to over
$160b by 2020
Figures quotes in USD $
$

Competitor Analysis
Summary
Other 29% - $28.9b
Sports 4% - $3.7b
Health & Beauty
4% - $4.2b
Consumer
Electronics
5% - $4.7b
Food &
Beverage
6% - $6.5b
Home Décor
8% - $7.7b
Accessories /
Fashion12% -
$12.3b
Toys
14% - $14.3b
Clothing
18% - $17.5b
58
13.3
7.9
6.4
4.3
4
3.4
2.2
0.4
Movie Merchandising & Licensing Market 2014 Global Sales of Licensed Merchandise by Region
Source LIMA
North America
Northern Europe
North Asia
Southern Europe
LATAM
Asia-Pacific
Eastern Europe
Middle East/Africa
Rest of the World

Competitor Analysis
Summary
* Disney/Pixar’s Cars Franchise alone, has generated over
$10b in licensed merchandising

Competitor Analysis
Summary

Competitor Analysis
Summary
Unique Competitive Advantage
Investment with built-in incremental increases in value locked in for 5 years
40% Film Producer’s Offset for
production cost
Equity Share Appreciation
Rights Scheme
Transferrable R&D credits
ESIC Tax offset and relief for
Australia and NZ investors
Competitive producer market based
on AUD depreciation
“Buy-in / Buy-back” Scheme
Production and release of four
movies each year
Tax Treaty Foreign investor under
10% shareholding tax free

Competitor Analysis
Summary
Sales and Marketing Plan
Co-marketing and Strategic
Partnership Opportunities for
Investors Advisor & Executives
On and off line
press releases
Social Media Direct
Marketing
Dedicated
Website
Co-Marketing Strategic
Partnerships

Competitor Analysis
Summary
Business Model
Families
High quality
Animated 3D movies
VR Games Merchandise
 Digital marketing
 Portal advertising
 Direct marketing
 Marketing partnerships

Competitor Analysis
Summary
Television
21%
Theatrical
22%
Non
Theatrical
3%
Merchandise
25%
Home DVD/
download
29%
Business Model
 Games
 Internet
 Mobile
 Digital content
 Merchandise
 Film content
 Creation
 Production
 Distribution
 Merchandising Industry Revenue
Breakdown
(Hollywood Motion
Pictures)
Spin-off Products:

Competitor Analysis
Summary
Traction
East West World
is a new market entrant in the 3D animated
movie industry and as such does not have its
own sales traction.
Existing Market Participants
 3D animated movies have remained popular in
recent years
 Advances in technology mean ever higher quality
movies can be produced
 The top 25 computer generated movies since 2009
have also been in the top 3% all time best selling
movies
 Recently Finding Dory smashed box office records
with an opening of $135.1M – the highest ever for an
animated film
 Animated movies returning between 1 and 13x costs

Competitor Analysis
Summary
Competitor Analysis
There are a number of competitors in the 3D digital animation
movie industry globally from Disney to DreamWorks.
Many studios produce a single movie each year with some movies
being more successful than other.

Competitor Analysis
Summary
Competitor Analysis
Pixar / Disney Dreamworks Warner Bros
Multiple 3D animated family movies
releases each year
40% Production Rebate
Existing Distribution Channels
Past unsuccessful movies NA

Competitor Analysis
Summary
Intellectual Property
Exclusive access to 16 character
driven stories and sequels.
Domains:
 ewwpe.com
 animatedmovies3D.com
 avatarswanted.com

Competitor Analysis
Summary
Funding, Timeline & Milestones
Pre 2016 2016 2017 2018 2019 2020 2021 2022
Early Investors Private Equity and Venture Capital
Loan Offer
S Class Share Offer Ordinary Shares
Share Structuring
Commence year 1 first movie
Commence year 1 second movie
Commence year 1 third movie
Commence 1 fourth movie
Producers Offset 40%
$77.7 K $100 M $300 M $1.6 B $200 M$160 M
Capital
Raising
Revenue
Start
Commence year 2 first movie
Commence year 2 second movie
Commence year 3 third movie
Commence year 4 fourth movie

Competitor Analysis
Summary
Founder
 Lifelong interest in animated film.
 Experienced entrepreneur – secured a purchase buy-back agreement
with a major utility company, in alternative energy, established the
largest privately owned macadamia nut nursery in the US
 Board Director of Australian Screen Resources
 Member of Australian Screen Producers Association of Australia,
Australian Screen Writers Guild, Association of Company Directors,
FINISA and others.
Mr Brian Walsh
Founder

Competitor Analysis
Summary
Executives
 The proposed Advisory team comprises senior executives, company
directors and business leaders with considerable experience across
many industries including entertainment, finance, accounting, film,
games and media.
 Individuals within the film and animation industry have committed to
become part of the technical and creative teams,
 Full list on the website.Advisory Panel &
Executive Team

Competitor Analysis
Summary
Advisors and Investors
Lawyers
Film Auditor
Allion Partners
20 Martin Place,
Sydney NSW 2000
www.allionlegal.com
Christopher Coote & Co
Suite 10, 2 Kochia Lane,
Lindfield NSW 2070
www.chriscoote.com.au
Completion Bond
Company Auditor
Film Finances, Inc
Entertainment Quarter,
205/122 Lang Road
Moore Park NSW 2021
www.filmfinances.com.au
Pitcher Partners
Level 19, 15 William Street,
Melbourne VIC 3000
www.pitcher.com.au
Administration
Advisor Global Tax
SS&C Technologies, Inc
Level 15, 15 Castlereagh
Street
Sydney NSW 2000
www.ssctech.com
Deloitte Australia
Grosvenor Place, 225
George Street
Sydney NSW 2000
www.deloitte.com
Investors
Accounting
Various early investors
MoneyPenny
Fox Studios, 38 Driver
Avenue
Moore Park NSW 2021
www.moneypenny.com.au

Competitor Analysis
Summary
Film Projections
Film Production Cost 100 million to 160 million
Less
Film Production Rebate 40% 40 million 64 million
Net Cost 60 million 99 million
Revenue per movie > 100 million to 1 billion
Film Releases x 4 pa total > 400 million to 4 billion
Profit per movie egs > 40 million to 900 million
Film Releases x 4 pa total > 160 million to 360 million
Australian Government
Producer Offset of 40% of
Production Cost
Screen Australia & Screen
NSW Grants
$

Competitor Analysis
Summary
Timeline Relevant to Both Options
Full Payment
Up-Front
Payment by Instalments
Investment Phase Price £ Mark To Market
Value £ m.
(% growth)
Commitment %
Value £ m. (%
growth)
FCF Round Initial Share Issue 0.30 105 11 16
Year 1 0.40 140 7 28
Year 2 0.53 186 8 46
Year 3 0.71
Mark To Market
249 27 88
Year 4 0.95 332 47 164
Year 5 1.26 442.5 207
Release Of Movies Mark - To - Market
Total Excluding Mark-to-Market
Impact
442.5
(843% growth)
100 207
(207% growth)
Loan Investment 8.5% pa compounded and accrued for 5 years
Investment Projections

Competitor Analysis
Summary
Key Risks Mitigation
Film Specific Risks Mitigation
A competitor product is released to the
market that has a superior ‘look and
feel’ to EastWest’s movie.
Provide a superior product to any competitors.
The marketing and advertising strategy is to heavily promote the movie to families
emphasising a broad world view
Unsuccessful launch
Ensure that the marketing strategy is well established.
Plan the release schedule to suit different jurisdictions.
Cost overrun
Utilize state of the art third party software.
Work with highly skilled directors, creative and technical people.
Access 40% production rebate and film production grants.
The movie is not attracting sales
The marketing and advertising focus will be targeted towards families.
This is really a joint responsibility with the distributors and all parties will do the
utmost to create interest and hype. Together we will work out how to make it sell.

Competitor Analysis
Summary
Key Risks Mitigation
Business Specific Risks Mitigation
Reliance on Founders
High risk.
Key Man Insurance to be implemented.
Monthly cash burn
Low to moderate risk as monthly outflows covered by capital raised.
Access grants, 40% production rebates and any R&D rebates available as soon as
practical.
Competitors copy model
Moderate risk.
Continual technology development and improvement.
Economic downturn
Low risk.
Downturns have some effect on family movie entertainment even though movies
are a relatively cheap form of entertainment.
Multiple distribution models – cinema, online streaming, download, DVDs.

Competitor Analysis
Summary
Offer and Exit
Loan Option
Interest: 8.5% pa
Compounding
Interest accumulated to Maturity
Maturity: 5 years
Participate in structuring
Option to convert to Ordinary Share
S Class Share Option
 Participate in structuring
 Up-front payment option
 Installment payment option
 Convert to Ordinary Shares
Use of Funds
Structuring
Commence movie production
Total
Use of Funds
Structuring
Commence movie production
Total
Raise up to $100 M through to
$2 B or more

Competitor Analysis
Summary
Offer and Exit
Exit Options
 Investor share buy-back from profits
 Investor share buy-out by new
investor or fund
 Strategic sale
Exit Rationale
 Disney purchase Pixar $7.4
billion, 2006
 Comcast purchase DreamWorks
$3.8 billion, 2016
Long Term Growth Plan
 Produce slate of 16 movies and
sequels
 Produce merchandise
 Set up film and merchandise
distribution
 Set up Animation Academy

Competitor Analysis
Summary
References
• Arts.Mic ‘Why Children's Movie Audiences Are Filled With 24-Year-Olds’
https://mic.com
• The Numbers ‘Domestic Movie Theatrical Market Summary 1995 to 2016’
http://the-numbers.com/market/
• Knowledge@ Wharton ‘China’s Film Industry: A blockbuster in the Making 17/2/16
http://knowledge.wharton.upenn.edu
• Box Office Mojo ‘Worldwide Grosses All Movies’
Http://www.boxofficemojo.com/alltime/world/

Competitor Analysis
Summary
Contact Information
+61 401 410 101
alphaequity@ewwpe.com.au
www.ewwpe.com.au
https://www.facebook.com/
Information Memorandum on Request
East West World Pty Ltd
A33, Arncliffe NSW 2005
Australia

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