SlideShare ist ein Scribd-Unternehmen logo
1 von 59
Social Media Performance Measurement and Business Impact Dr. Jim Hamill and  Alan Stevenson www.energise2-0.com   [email_address] June, 2010
Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Performance Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Social Media KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Four I’s ,[object Object],[object Object],[object Object],[object Object]
The Four I’s ,[object Object],[object Object],[object Object]
Social Media Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 – Individual Channels ,[object Object],[object Object]
Cafe Gandolfi
Cafe Gandolfi
Cafe Gandolfi
United Breaks Guitars
United Breaks Guitars
United Breaks Guitars
www.energise2-0.com
www.energise2-0.com
www.energise2-0.com
www.linkedin.com
www.linkedin.com
www.linkedin.com
Twitter ,[object Object]
Twitter
Twitter
Twitter
Twitter
Twitter
Merchant City – Twitter Performance
Merchant City – Twitter Performance
Merchant City – Twitter Performance
Merchant City – Twitter Performance
[object Object]
Social Media Monitoring Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring Tools
What they offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Google Alerts
Social Mention
Trackur
[object Object],[object Object]
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
Social Radar
[object Object]
Business Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Impact ,[object Object]
SM Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Strategy Map
[object Object]
[object Object],[object Object],[object Object]
www.web2-0cpd.com

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
 
Social media
Social mediaSocial media
Social media
 
Online identity and social media
Online identity and social mediaOnline identity and social media
Online identity and social media
 
Social media-strategy woolworths
Social media-strategy woolworthsSocial media-strategy woolworths
Social media-strategy woolworths
 
Social media and content creation for social media
Social media and content creation for social mediaSocial media and content creation for social media
Social media and content creation for social media
 
Social Media Marketing by Vijay Ram
Social Media Marketing by Vijay RamSocial Media Marketing by Vijay Ram
Social Media Marketing by Vijay Ram
 
What is social media marketing
What is social media marketingWhat is social media marketing
What is social media marketing
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
 
Social Media Introduction Oct 2010
Social Media Introduction Oct 2010Social Media Introduction Oct 2010
Social Media Introduction Oct 2010
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
 
The Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social ResponsibilityThe Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social Responsibility
 
Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketing
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action Plan
 
The Impact of Social Media on Public Relations
The Impact of Social Media on Public RelationsThe Impact of Social Media on Public Relations
The Impact of Social Media on Public Relations
 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social Media
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 

Andere mochten auch

impact of social networking sites on business
impact of social networking sites on businessimpact of social networking sites on business
impact of social networking sites on business
nitish_singh
 

Andere mochten auch (10)

Business Use of Social Media and Impact to Business Analysts
Business Use of Social Media and Impact to Business AnalystsBusiness Use of Social Media and Impact to Business Analysts
Business Use of Social Media and Impact to Business Analysts
 
How Can Social Media Grow Your Business and How To Get Started?
How Can Social Media Grow Your Business and How To Get Started?How Can Social Media Grow Your Business and How To Get Started?
How Can Social Media Grow Your Business and How To Get Started?
 
The Impact of Social Media
The Impact of Social MediaThe Impact of Social Media
The Impact of Social Media
 
ENTER2011/IFITT - Social Media Monitoring and Performance Measurement Tools
ENTER2011/IFITT - Social Media Monitoring and Performance Measurement ToolsENTER2011/IFITT - Social Media Monitoring and Performance Measurement Tools
ENTER2011/IFITT - Social Media Monitoring and Performance Measurement Tools
 
Social Media Performance Model Poster
Social Media Performance Model PosterSocial Media Performance Model Poster
Social Media Performance Model Poster
 
Facebook: Proving the True Value of your Social Media Efforts
Facebook: Proving the True Value of your Social Media EffortsFacebook: Proving the True Value of your Social Media Efforts
Facebook: Proving the True Value of your Social Media Efforts
 
Performance Based Social Media
Performance Based Social MediaPerformance Based Social Media
Performance Based Social Media
 
The Science of Analytics
The Science of AnalyticsThe Science of Analytics
The Science of Analytics
 
impact of social networking sites on business
impact of social networking sites on businessimpact of social networking sites on business
impact of social networking sites on business
 
Data science and_analytics_for_ordinary_people_ebook
Data science and_analytics_for_ordinary_people_ebookData science and_analytics_for_ordinary_people_ebook
Data science and_analytics_for_ordinary_people_ebook
 

Ähnlich wie Social Media Performance Measurement and Business Impact

Social media export session march 2011 v4 final
Social media export session march 2011 v4 finalSocial media export session march 2011 v4 final
Social media export session march 2011 v4 final
Hamill Associates Ltd
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns  - 22 march 2011Using emerging media data to drive marketing campaigns  - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
Ron Jacobs
 

Ähnlich wie Social Media Performance Measurement and Business Impact (20)

Visit Lanarkshire Social Media Workshop July 2011
Visit Lanarkshire Social Media Workshop July 2011Visit Lanarkshire Social Media Workshop July 2011
Visit Lanarkshire Social Media Workshop July 2011
 
RFC Social Media Presentation, 2nd August, 2011
RFC Social Media Presentation, 2nd August, 2011RFC Social Media Presentation, 2nd August, 2011
RFC Social Media Presentation, 2nd August, 2011
 
Getting the Most Out of Social Media
Getting the Most Out of Social MediaGetting the Most Out of Social Media
Getting the Most Out of Social Media
 
FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011FSB Social Media Workshop, 3rd March 2011
FSB Social Media Workshop, 3rd March 2011
 
ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011ASVA - Social Media Strategy Workshop, 3rd March 2011
ASVA - Social Media Strategy Workshop, 3rd March 2011
 
Mastering Social Media Workshop 1
Mastering Social Media Workshop 1Mastering Social Media Workshop 1
Mastering Social Media Workshop 1
 
How To Grow Your Business Using Social Media
How To Grow Your Business Using Social MediaHow To Grow Your Business Using Social Media
How To Grow Your Business Using Social Media
 
Social media export session march 2011 v4 final
Social media export session march 2011 v4 finalSocial media export session march 2011 v4 final
Social media export session march 2011 v4 final
 
How to Achieve B2B Social Media Success
How to Achieve B2B Social Media SuccessHow to Achieve B2B Social Media Success
How to Achieve B2B Social Media Success
 
Mastering Social Media Programme 2 Workshop 1
Mastering Social Media Programme 2 Workshop 1Mastering Social Media Programme 2 Workshop 1
Mastering Social Media Programme 2 Workshop 1
 
Mastering Social Media Programme 2 Workshop 1
Mastering Social Media Programme 2 Workshop 1Mastering Social Media Programme 2 Workshop 1
Mastering Social Media Programme 2 Workshop 1
 
ENTER2011/IFITT - Social Media Performance Measurement Framework
ENTER2011/IFITT - Social Media Performance Measurement FrameworkENTER2011/IFITT - Social Media Performance Measurement Framework
ENTER2011/IFITT - Social Media Performance Measurement Framework
 
ADVANCE CM Module Session 2 SM 1
ADVANCE CM Module Session 2 SM 1ADVANCE CM Module Session 2 SM 1
ADVANCE CM Module Session 2 SM 1
 
Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011
 
CM2 Class Social Media Strategy Development
CM2 Class Social Media Strategy DevelopmentCM2 Class Social Media Strategy Development
CM2 Class Social Media Strategy Development
 
"Creating the Buzz" - Discover Inverclyde - Sessions 1 and 3
"Creating the Buzz" - Discover Inverclyde - Sessions 1 and 3"Creating the Buzz" - Discover Inverclyde - Sessions 1 and 3
"Creating the Buzz" - Discover Inverclyde - Sessions 1 and 3
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns  - 22 march 2011Using emerging media data to drive marketing campaigns  - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketing
 
Social Media for Sustained Business Growth - How You Doing?
Social Media for Sustained Business Growth - How You Doing?Social Media for Sustained Business Growth - How You Doing?
Social Media for Sustained Business Growth - How You Doing?
 
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditStand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
Stand Out SOcial Marketing - 4 Steps for a Social Marketing Audit
 

Mehr von Hamill Associates Ltd

Mehr von Hamill Associates Ltd (20)

Digital Leaders Bootcamp Session 1
Digital Leaders Bootcamp Session 1Digital Leaders Bootcamp Session 1
Digital Leaders Bootcamp Session 1
 
Digital Darwinism and Digital Dinosaurs
Digital Darwinism and Digital DinosaursDigital Darwinism and Digital Dinosaurs
Digital Darwinism and Digital Dinosaurs
 
Social Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and ManagementSocial Media/Social Business: Strategy and Management
Social Media/Social Business: Strategy and Management
 
Digital Darwinism and Digital Dinosaurs
Digital Darwinism and Digital DinosaursDigital Darwinism and Digital Dinosaurs
Digital Darwinism and Digital Dinosaurs
 
Social Media Channel Management
Social Media Channel ManagementSocial Media Channel Management
Social Media Channel Management
 
Sports Marketing 2.0 Treviso 2013
Sports Marketing 2.0 Treviso 2013Sports Marketing 2.0 Treviso 2013
Sports Marketing 2.0 Treviso 2013
 
Digital and Social Media Supported Internationalisation
Digital and Social Media Supported InternationalisationDigital and Social Media Supported Internationalisation
Digital and Social Media Supported Internationalisation
 
Best Practice Social Customer Service Response Guidelines
Best Practice Social Customer Service Response GuidelinesBest Practice Social Customer Service Response Guidelines
Best Practice Social Customer Service Response Guidelines
 
Kube Networks
Kube NetworksKube Networks
Kube Networks
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
 
Do It Digitally Glasgow
Do It Digitally GlasgowDo It Digitally Glasgow
Do It Digitally Glasgow
 
Adapt or Die
Adapt or DieAdapt or Die
Adapt or Die
 
Energise 2 0 From Social Media to Social Business
Energise 2 0 From Social Media to Social BusinessEnergise 2 0 From Social Media to Social Business
Energise 2 0 From Social Media to Social Business
 
Golf and Social Media
Golf and Social MediaGolf and Social Media
Golf and Social Media
 
The End of Marketing and PR as Usual
The End of Marketing and PR as UsualThe End of Marketing and PR as Usual
The End of Marketing and PR as Usual
 
Sports Marketing 2.0, Treviso, Italy, December 2012
Sports Marketing 2.0, Treviso, Italy, December 2012Sports Marketing 2.0, Treviso, Italy, December 2012
Sports Marketing 2.0, Treviso, Italy, December 2012
 
Malta and Gozo Entrepreneurship Module October 2012
Malta and Gozo Entrepreneurship Module October 2012Malta and Gozo Entrepreneurship Module October 2012
Malta and Gozo Entrepreneurship Module October 2012
 
Malta & Gozo - The Social Destination
Malta & Gozo - The Social DestinationMalta & Gozo - The Social Destination
Malta & Gozo - The Social Destination
 
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRail
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailDigital Glasgow Day 1 Session 1 Information on the Move: ScotRail
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRail
 

Kürzlich hochgeladen

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 

Kürzlich hochgeladen (20)

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 

Social Media Performance Measurement and Business Impact