5. Unethical advertising
Advertisement is considered unethical in the following
situations:
•when it has degraded or underestimated the substitute or
rivals product.
•when it gives false or misleading information on the value of
the product.
•when it fails to give useful information on the possible
reaction or side effects of the products.
•when it is immoral.
6. Basic principles of advertising
• Decency
• Honesty
• Social responsibility
• Truthful presentation
• Comparisons
• Imitation
• Safety and health
• Avoidance of harm
• Environmental behavior
7. Examples
Four examples of unethical practices in
advertisement.
U.S.A. soap.
Saifur’s coaching center.
Fevicol glue.
Black horse energy drink.
8.
9.
10.
11. Ignored principles
• Legal acceptance
• Honesty
• Decency
• Social responsibility
• Truthful presentation
• Imitation
• Safety and health
• Avoidance of harm