Introductory presentation on the opportunity for UX designers in enterprise mobile application development. Presented by Jim Jarrett on 16 November 2010 at BoxTone HQ in Columbia MD for a Baltimore Parlay event focused on mobile UX. http://baltimoreparlay.ning.com/events/ux-and-mobile http://www.JarrettInteractionDesign.com http://www.BoxTone.com

1. Mobile UX Design
in the
Enterprise
Baltimore Parlay 16 November 2010 @ in Columbia, MD
by Jim Jarrett @JarrettUX Jim@JarrettInteractionDesign.com

2. Welcome to the third technology bubble.
Source: Luke Wroblewski @LukeW “Mobile First” presentation
Bubble 1: The PC
1993 100 million PC users
Bubble 2: The Internet
2005 1 billion internet users
Bubble 3: The Mobile Web
2012 10 billion+ web-capable devices
(yes, more than the population of Earth)

3. Mobile applications are driving technology adoption.
Sources: LukeW.com 18 October 2010, PC Magazine “Extrapolating the Apple-
Android Showdown: Who's Right?” 17 July 2010, metrics.admob.com May 2010
App Usage Share vs Device Market Share
40% vs 15% for Apple
26% vs 10% for Android
6% vs 19% for BlackBerry
App Downloads
17.2 million iOS vs 1.5 million BlackBerry per day
9 months Apple vs 21 months Android to 1 billionth
9 apps/mo/user iOS and Android vs 14 apps total BlackBerry
2x iOS users download paid apps vs Android
Time Spent in Apps
79+ minutes per day per user on iOS and Android

4. Mobile app development is highly diverse and still immature.
Source: Forrester-Dr. Dobb’s Developer Technologies Survey 3Q 2010
13% of developers are working on mobile apps (up
from 10% in 2009).
Platforms
55% iPhone, 50% Android, 42% WinMo/Phone,
36% iPad, 19% BlackBerry, 8% Symbian
Technologies
61% native, 39% mobile browser, 15% RIA plug-ins

5. Mobile penetration in the enterprise is accelerating.
Sources: BoxTone October 2010, Gartner 24 September 2010
Enterprise Adoption
73% planning iOS in next 12 months
88% considering Android in next 12 months
73% are deploying or considering apps now
Primary Challenges
Secure configuration and deployment
Deploy and manage approved apps
iPad is Disruptive
Amazingly fast adoption
Point-of-Sale/Service/Care
Killer app is mobile information sharing

6. UX for mobile apps presents unique challenges and opportunities.
See also: www.mobilexweb.com/blog/ui-guidelines-mobile-tablet-design
Technology
Multiple form factors; capability differences; slow
connections; new devices continuously; voice,
gestures, location, orientation, cameras, ...
Context
Always present, sometimes connected; evolving
social mores; age and cultural usage differences
Standards
Immature; inconsistent; sometimes wrong

7. Mobile app success is the user experience.
See also: Analysts at Gartner conference 19 October 2010
“… only 20% of development teams today have UX experts, by 2013
some 75% will have to in order to be successful.”
“In the next three months, every app development team must hire or
dedicate one or two UX experts for mobile.”
“Maybe you got away with it on desktop or web, but you will fail in
mobile without them.”
“By the way, there are only a few hundred [UX experts] – if that –
who know mobile.”
“Design and UX are being driven heavily by mobile scenarios across
all of IT.”

8. A $4 billion mistake.
“The U.S. Census Bureau hopes to improve one of the most expensive and
time consuming parts of its 2010 population count with the help of GPS-
enabled handheld devices. The bulk of respondent data still will be gathered
through mailings of paper forms, the Internet, and telephone calls. But
500,000 PDA-toting census takers will disperse to households that haven't
responded to surveys to get information and verify addresses and
corresponding GPS coordinates.” - 10 April 10 2006
“The U.S. Census Bureau’s flub of a large-scale mobile implementation—the
latest in a long line of government IT disasters—sets modernization back a
decade… There were a number of performance issues, such as slow and
inconsistent data reporting, according to the GAO report, and the Census
Bureau didn’t specify how it planned to measure the device’s performance.
These problems persist to this day.” - 20 May 2008
Sources: Information Week “US Census Bureau Goes Wireless”,
CIO Insight “Behind the Census Bureau`s Mobile SNAFU”

9. Catch the mobile UX wave.
Jim Jarrett @JarrettUX Jim@JarrettInteractionDesign.com
Any Questions?