A talk delivered at the Center for Information Development (CIDM) Best Practices conference held in Santa Fe, New Mexico, in September 2016. It is a treatment of the idea of Content 4.0 that focuses on the real implications that come with operating at the higher levels of content practice (3.0 and 4.0).

1. Are You Ready
for Content 4.0?
The Shape of Things to Come
and how to prepare for it
Joe Gollner | @joegollner
Managing Director
Gnostyx Research Inc.

2. The Road to Content 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Implications
@joegollner | @gnostyx 2

3. Industry 1.0 – Division of Labor & Water/Steam Power
@joegollner | @gnostyx 3

4. Industry 2.0 –Assembly Line & Scientific Management
@joegollner | @gnostyx 4

5. Industry 3.0 – Computer Aided Manufacturing & Lean
@joegollner | @gnostyx 5

6. Industry 4.0 – Intelligent Manufacturing & Smart Parts
@joegollner | @gnostyx 6

7. The Steps to Industry 4.0 Recap
@joegollner | @gnostyx 7
Source: www.allaboutlean.com

8. Web 1.0 – Connecting Information Sources
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9. Web 2.0 – Connecting People
@joegollner | @gnostyx 9

10. Web 3.0 – Connecting Knowledge
@joegollner | @gnostyx 10

11. Web 4.0 – Connecting Intelligent Agents
@joegollner | @gnostyx 11

12. Increasing Intelligence of Connected Components
@joegollner | @gnostyx 12
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web Pages
Web Sites
Portals
Search
Engines
Blogs Social
Media
Wikis Multi-User
Gaming
Taxonomies
Ontologies
Artificial Intelligence
Semantic
Search
Natural Language
Processing
Semantic
Enterprise
Agent
Networks
Semantic
Recommendation
IncreasingKnowledgeConnectivity&Reasoning
Increasing Social Connectivity & Engagement
Adapted from
Source:
Nova Spivak,
John Breslin,
Mills Davis -
Semantic Web
Report 2008

13. Content 1.0 – Content & Format are One
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14. Content 1.0 – Applies to Traditional Publishing
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15. Content 1.0 – Applies to Most Web / Mobile Sites
@joegollner | @gnostyx 15

16. Content 1.0 – Output Focused
@joegollner | @gnostyx 16
No separation
between
the content
and the
information
product being
published
Content
Product
Content
1.0

17. Content 2.0 – The Separation of Content & Format
@joegollner | @gnostyx 17

18. Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 18
Content is separated
from format &
it is used to produce
two or more
information products
Product
Product
Content
Content
2.0

19. Content 2.0 – Single Source Publishing
@joegollner | @gnostyx 19

20. Content 3.0 – “Integrated” Content
@joegollner | @gnostyx 20

21. Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 21
Semantics
Product
Product
Source
Source
ProductContent
Content
3.0
Multiple
authoritative
sources
Shared
semantics
Numerous
information
events

22. Content 3.0 – a Complex Composite Artifact
@joegollner | @gnostyx 22
Content is
created by
leveraging
multiple
inputs
This is the
daily challenge
for professional
communicators
The whole is
greater than
the sum of
its parts
Content
demands
specialized
technologies
Content
Channels Data
Expertise
Goals
Feedback
Audiences

23. Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 23
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Source to use bidirectional integration establishes
an authority network that can continuously improve

24. Content 4.0 – Smart Content
@joegollner | @gnostyx 24

25. Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 25
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content that
assembles,
transforms,
& renders,
dynamically
in response
to contexts &
agent needs
Content
4.0
Content

26. Content 4.0 is the Shape of Things to Come
@joegollner | @gnostyx 26
Implications

27. Inescapable Trends in Technical Communication
Content becomes
much more precise
Content design becomes
one part in a total system
Content creation becomes
more technical
Content management
becomes more complex
@joegollner | @gnostyx 27

28. Implications of Content 4.0 – The Complexity Curve
Escalating complexity
cannot be avoided
Complexity can be
managed within
engineered systems
@joegollner | @gnostyx 28
Content 1.0 Content 2.0 Content 3.0 Content 4.0

29. Collaboration at the Heart of Content Management
We are headed in
the right direction
There are engineering
precedents to follow
The burden of complexity
can be shared & managed
Together we can meet the
challenge of Content 4.0
@joegollner | @gnostyx 29

30. Closing Thought – Content 4.0 is already here…
@joegollner | @gnostyx 30
The future is
already here…
it’s just not
very evenly
distributed
- William Gibson
info@gnostyx.com