1. Marketing
Books
With Social Media
@jfouts Tatu Digital Media
2. Start with the author
• Build community before they need it
• Thought leadership
• Brand recognition
• Relationships
• Recipricity
3. Brand the Publicist
• Be the resource
• Create thought leadership in strategic
channels
• Deep relationships
• Support authors and publishing
houses
4. Twitter
• Focus on the topic of interest
• But not too much
• Support other experts in the field
• Be the resource
• Do not pay for followers
• Be personal
7. Blogging
• Blog about the process, share liberally
• Add extra value points and reference
in the book
• Give people a place to discuss
relevant topics
8. Blog Tours
• Lots of up-front work
• 6 month lead time
• Pitching bloggers yourself
• Outsourcing
18. Speaking
• Share a hashtag for Twitter
• Ask someone to live tweet and
incorporate links to the book
• Excerpts in slides then share on
SlideShare
• Refer people to resources