Design Thinking and Designing, Discourse, Discursive Designing, Public Policy Design, Design Theory

1. Prof. Dr. Jurgen Faust, PhD
President
Design Thinking For Public Good
Awareness

2. Titel der Vorlesung
Awareness
- Awareness is the ability to perceive, to feel, or to be conscious of events,
objects, thoughts, emotions, or sensory patterns.
(Wikipedia)
- Knowing that something (such as a situation, condition, or problem) exists.
- Knowing and understanding a lot about what is happening in the world or
around you.
(Miriam Webster, online)
2Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

3. Titel der Vorlesung
What is awareness within
Design Thinking for Public Good?
3Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

4. Titel der Vorlesung
What is awareness within
Design Thinking for Public Good?
4
?
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

5. Titel der Vorlesung
‚Everyone designs who devises courses of action aimed at changing
existing situations into preferred ones.‘
Herbert Simon in ‚The science of the artificial‘
5Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

6. Titel der Vorlesung 6
Designing:
Understand ideate (select) prototype (select) produce
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

7. Titel der Vorlesung
...design is turning documents into
monuments
(Rajchman 1988)
7Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

8. Titel der Vorlesung 8
Designing:
what happens if the artefacts are non-physical?
Understand ideate (select) prototype (select) produce
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

9. Titel der Vorlesung 9
Designing:
what happens if the artefacts are non-physical?
Understand ideate (select) prototype (select) produce
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good
documents

10. Titel der Vorlesung 10
Designing:
what happens if the artefacts are non-physical?
Understand ideate (select) prototype (select) produce
a representational system
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

11. Titel der Vorlesung 11
The Semiotics of Charles Sanders Peirce
... a representational system is irreducibly triadic
Representamen/Signifier
The symbol – the form of sign
Interpretant/Signified
The sense made of the sign
Referent/Object
What the sign ‚stands for‘
or represents
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

12. Titel der Vorlesung 12
The Semiotics triangle doesn‘t change if we design
physical artefacts or conceptual artefacts
Representamen/Signifier
The symbol – the form of sign
Interpretant/Signified
The sense made of the sign
Referent
Conceptual
object
Referent
physical object
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

13. Titel der Vorlesung 13
Designing and Design Thinking is the same!!!!!
Understand ideate (select) prototype (select) produce
a representational system
Service
Strategy
Text
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

14. Titel der Vorlesung 14
Designing:
what happens if the artefacts are non-physical?
Understand ideate (select) prototype (select) produce
discourse documents monuments
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

15. Titel der Vorlesung
Discursive action:
‘In analyzing a painting, one can reconstitute the latent discourse of the painter;
one can try to recapture the murmur of his intentions, which are not transcribed
into words, but into lines, surfaces, and colors; one can try to uncover the
implicit philosophy that is supposed to form his view of the world. It is also
possible to question science, or at least the opinions of the period, and to try to
recognize to what extent they appear in the painter’s work’
(Foucault 1972)
15Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

16. Titel der Vorlesung 16
Discursive
action!
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

17. Titel der Vorlesung
Discursive action:
...discourse describes “an entity of sequences, of signs, in that they
are enouncements (énoncés)
(M. Foucault (1969)
17Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

18. Titel der Vorlesung
Design (Thinking):
... is a designing process
generating statements/documents!
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

19. Titel der Vorlesung
Design (Thinking):
- Design (Thinking) is discourse, practice and research.
- Designing (Thinking) and its discourse is constructed through the language we
apply.
- The design (thinking) discourse matter needs to be seen as comprehensively
as possible, through verbal matter, images and objects, as well as text.
- Design (thinkers) produce discourse and evidence.
- Design (thinking) knowledge, as well as design thinking discourse, is
accessible and explicit, provided that evidence is accessible and can be
understood by the audience.
- Through design (thinking) discourse, design generates documents and
transforms them into monuments.
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

20. Titel der Vorlesung
discourse documents monuments
20
Design Thinking and Designing:
are processes generating statements/documents!
...an entity of sequences, of
signs, in that they are
enouncements (énoncés)
Images/drawings
Text
Photogtaphy/Film
Video
Recordings of sound
Voice
Objects
...
Without documents,
there is no discourse,
there is no design, since
there is no evidence!
Decisions
Services
Strategies
Policies
...
drawings
plans
texts/statements
recordings
Objects
Products
...
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

21. Titel der Vorlesung 21
discourse documents monuments
Design (Thinking) in a group/team
decisions
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

22. Titel der Vorlesung 22
Discourse Conditions:
- Within the body of text (texture), the discursive character needs to be
obvious and recognizable.
- The discourse or designing needs to be kept throughout the documents
created
- The discourse or designing institutes its designing practice
- The discourse or designing draws its boundaries
- The discourse or designing identifies itself to outsiders
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

23. Titel der Vorlesung 23
Design Thinking For Public Good?
Public good?
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

24. Titel der Vorlesung 24
Public Good?
„...is that consumption of it by one individual does not actually or
potentially reduce the amount available to be consumed by another
individual“.
(Gravelle and Rees)
The question of power is thus also a question of discourse.
(Foucault 1983).
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

25. Titel der Vorlesung
Designing
Deciding
Design Thinking For Public Good
Prof. Dr. Jurgen Faust, PhD, Design Thinking for Public Good

26. Titel der Vorlesung
Sources:
(J.Faust (2014), Discursive Designing Theory, Towards Designing Design, PhD, University of
Plymouth)
(M. Foucault (1969). L'Archéologie du savoir. Paris: Éditions Gallimard).
(Foucault (1983, 1972), The Archeology of Knowledge).
(Gravelle and Rees () Gravelle & Rees, Microeconomics
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