Paul Writer builds B2B customer and prospect communities for clients. Current communities include CMO, CIO, CHRO and CX for firms such as INDUS, Microsoft, Sodexo and Oracle.

1. 2017
PaulWriter
B2B Marketing
Advisory & Services

2. What does Paul Writer do?
2
Paul Writer engages with clients to help them
develop and manage their outreach to a
qualified audience.
Our approach is to enable consistent
engagement with the target audience through
multiple connected activities such as tweet
chats, webinars, conferences, roundtables,
research, advisory boards
This approach is ideal when clients have a
named wishlist of organisations and have
specific titles/functions that they wish to
connect with
Since 2010, we have
had the privilege of
partnering
organisations such as:
Adobe
Cisco
Hindustan Times
IBM
LinkedIn
Microsoft
SAP
and more…

3. Services Snapshot
Service What Sample Clients
Marketing Advisory
Services
Research and workshop approach to
define the marketing problem and devise
an appropriate response.
Happiest Minds
IBS
Microsoft
Tech Mahindra
Community
Management
Design, build and manage a community
of users, customers or prospects. This
includes managing online awareness,
content publishing and events calendar.
CMO Community (Microsoft)
INDUS (Indian Users of SAP)
HR Community (Sodexo)
CX Community
Program Management
Office
Act as an extended marketing
organization of the client, manage a
campaign using a larger ecosystem of
providers
Cisco
LinkedIn
SAP
Online & physical
events
Conferences, Roundtables, curated
agendas for conference-in-conference
requirements, awards, tweetchats,
webinars, certification programs,
workshops
Hindustan Times
LinkedIn
IBM
Custom Publishing &
Research
Video interviews, case studies, research
reports, articles, interviews, customer
newsletters
Adobe
Yorke Communications
Microsoft

4. We help you manage the B2B buyer cycle
4
PHASE INITIAL RESEARCH
PROBLEM
DEFINITION
SHORTLISTING FINAL SELECTION POST-PURCHASE
Query
Industry trends
Competitor
Offers
3rd Party
Validations
Rankings
Customised to
Industry
Ease of use
Compatibility
Locations,
Referrals
Specific
Solutions
Relationship
with sales
Best solution
Demonstrated
competency
Pricing
Hand-holding
Speed of
closure
Rationalizing
purchase
Add-on
Benefits
Deepen or
disengage
Content
- Industry
Research
- Success
Stories
- Influencer
Reports
- Industry
Specific Solutions
- Use cases
- Accessibility
i.e. contact
channels
Testimonials
Success Stories
Awards
Rankings
Analyst reports
Payment
Models
Additional value
Solution design
Benchmarks,
ROI, Y-o-Y
savings
Pricing models
3rd party
verification of
claims
Company
updates
3rd party
reviews
Customer
testimonials
Cross-sales
Added Benefits
Marketing
Tools
Webinars
Tweetchats
Online ads
Advertorials
Newsletters
Conferences
Ranking
Workshops
Certification
programs
Roundtables
Advertorials
Facilitated
connections to
peer customers
Awards
White papers
Case Studies
Product
Reviews
Member
community
platform
Product
advisory boards
Customer meet
Advocacy
program
SOURCE: PAUL WRITER RESEARCH, FORESTER, GARTNER

5. B2B Community Outreach

6. All rights reserved.
No portion of this presentation may be excerpted or reused without the author’s written permission

7. About Jessie Paul
All rights reserved.
No portion of this presentation may be excerpted or reused without the author’s written permission
In 2010, Jessie Paul founded Paul Writer with a vision to raise the bar for marketing in India. Paul Writer offers
advisory, campaign management, and community-as-a-service. Paul Writer is a vibrant marketing community of
30,000 senior executives covering 95% of India’s top firms.
She is a much in demand speaker at business conferences in India and has also spoken at international forums
such as Forbes Executive Women’s Forum, USA, Dell Women’s Entrepreneurship Network, Shanghai and most
recently at India Conference at Harvard in 2016.
Jessie Paul has two decades of experience as a marketer. She was Global Brand Manager of Infosys, headed
marketing for iGATE (now a part of CapGemini) and was Chief Marketing Officer of Wipro Technologies from
2005 - 2009.
Jessie is an independent director on the board of SQS India BFSI Ltd (SQSI: IN) Jessie Paul holds an MBA from
Indian Institute of Management, Calcutta a bachelor's degree in computer science and engineering from National
Institute of Technology (NIT), Trichy. She is the author of No Money Marketing, published by Tata McGraw-Hill.
A self-confessed social media junkie she tweets as @jessie_paul

8. Thank You
For more details, please feel free to contact
Jessie Paul
jessie@paulwriter.com
+91 98451 33198
Paul Writer Strategic Services Pvt Ltd
102, Trump Tower, 5/2 Eagle Street, Langford Town, Bangalore - 560 025.
T: 080 4096 5053
paulwriter@paulwriter.com
West African symbol or adinkra for “help me and
let me help you”